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Summary
Highlights
Pound Cake's Cake Batter is an innovative clean lip formula that applies like butter and can be used as a lipstick, lip tint, or lip stain. Built with color theory in mind, it comes in multiple shades of red and brown for different lip tones - so everyone can get their perfect shade.
Benefits
- Non-drying
- Comfortable and moisturizing throughout the day
- No flaking or crumbling
- Long-lasting
- Vegan
- Gluten-free
- Smells sweet (like cake batter)
- Paraben-free
- Nut-free
- Soy-free
- GMO-free
Features
- 1x TIME Magazine Best Invention of the Year
- 2x Allure Best of Beauty Award
- 1x Essence Best in Black Beauty
- 1x Harper’s Bazaar Icon Award
- 1x Nylon Beauty Hit List Award
- 1x Glamour Best of Clean Award
- 1x Self Magazine Health Beauty Award
Key Ingredients
- Avocado Oil: To promote collagen in the skin and lock in moisture
- Vitamin E: To help prevent UV damage and toxic pollutants to the skin
Item 2628690
For Full Coverage: Take one dip and use the flat applicator to slowly and evenly apply product to your bottom lip. Press your lips slightly together so the product transfers to your top lip. Dip the applicator in the vial for one last dip, and apply the applicator to your top lip, filling in the rest of your lips with the Cake Batter.
For Light Coverage: Take just *one* dip and use the flat applicator to apply the product to your fingertip. Gently rub the pigmented product to your bottom and top lips for a more sheer tint.
Trimethylsiloxysilicate, Isododecane, Silica, Mica, Polyhydroxystearic Acid, Vp/Eicosene Copolymer, Isononyl Isononanoate, Dimethicone, Flavor (Aroma), Glyceryl Behenate, Isopropyl Myristate, Hydrogenated&Nbsp; Polycyclopentadiene, Disteardimonium Hectorite, Polyethylene, Propylene Carbonate, Isopropyl Titanium Triisostearate, Stearalkonium Hectorite, Triethoxycaprylylsilane, Caprylyl Glycol, Ethylhexylglycerin, Persea Gratissima (Avocado) Oil, Tocopheryl Acetate, Coumarin. May Contain: +/- Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Can't Get Enough!!!
The smell alone makes this product already so delicious, but add on the fact that it delivers on its promise of coverage for multiple lip tones and you have a winner! The color is so beautiful - I never thought I'd be able to find a red that worked for me but also lasted on my lips with a single app...
Most Helpful Critical Review
I wanted to love it but…
I wanted to love it. The website says, "long lasting wears for 7-8 hours". I can't say that's true. I've used it twice and both times had ombré lips within an hour. Meaning, I applied, went for cocktails, walked into the bathroom and too much of the lipstick was left on the glass. I emailed to see i...
228 results
So beautiful and long lasting!
Reviewed at
Love this lipstick so much. Packaging was so gorgeous and luxurious, what an amazing experience. It has great formula and it is very pigmented, I will be using it instead of my tints - it stains and stays on my lips! It is also beautiful shade of red. Gifted by Pound Cake.
Love this
Reviewed at
Love this lipstick. The texture feels so good on my lips and I really love how the color doesn't wash off after drinking water. It's a beautiful color for a going out night and can't wait to use it more. Complimentary from poundcake
Great color
Reviewed at
Gifted by Pound Cake. So the lipstick pigmentation is there the colors are beautiful, this is not an all day lippy you may need to reapply after a few hours. It moisturizes the lips really well so if this review matches what you are looking for this is the product for you.
Cherry red lips
Reviewed at
I got the shade maraschino cherry gifted by poundcake. This is the first product I've used from pound cake. The smell is amazing and the product goes on so smooth. I didn't experience any cracking or balling up like some lipsticks do. Would absolutely try this in other colors!
Love it!
Reviewed at
Wears long, great color saturation, does not smudge. It's matte so it's not moisturizing, but color stays on even when I added a clear moisturizer on top. I would definitely buy again. No weird smell or taste. Was gifted by poundcake.