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Summary
Highlights
Pound Cake's Cake Batter is an innovative clean lip formula that applies like butter and can be used as a lipstick, lip tint, or lip stain. Built with color theory in mind, it comes in multiple shades of red and brown for different lip tones - so everyone can get their perfect shade.
Benefits
- Non-drying
- Comfortable and moisturizing throughout the day
- No flaking or crumbling
- Long-lasting
- Vegan
- Gluten-free
- Smells sweet (like cake batter)
- Paraben-free
- Nut-free
- Soy-free
- GMO-free
Features
- 1x TIME Magazine Best Invention of the Year
- 2x Allure Best of Beauty Award
- 1x Essence Best in Black Beauty
- 1x Harper’s Bazaar Icon Award
- 1x Nylon Beauty Hit List Award
- 1x Glamour Best of Clean Award
- 1x Self Magazine Health Beauty Award
Key Ingredients
- Avocado Oil: To promote collagen in the skin and lock in moisture
- Vitamin E: To help prevent UV damage and toxic pollutants to the skin
Item 2614424
For Full Coverage: Take one dip and use the flat applicator to slowly and evenly apply product to your bottom lip. Press your lips slightly together so the product transfers to your top lip. Dip the applicator in the vial for one last dip, and apply the applicator to your top lip, filling in the rest of your lips with the Cake Batter.
For Light Coverage: Take just *one* dip and use the flat applicator to apply the product to your fingertip. Gently rub the pigmented product to your bottom and top lips for a more sheer tint.
Isononyl Isononanoate, Trimethylsiloxysilicate, Silica, Isododecane, Mica, Polyhydroxystearic Acid, Vp/Eicosene Copolymer, Dimethicone, Flavor (Aroma), Glyceryl Behenate, Hydrogenated Polycyclopentadiene, Isopropyl Myristate, Disteardimonium Hectorite, Polyethylene, Propylene Carbonate, Isopropyl Titanium Triisostearate, Triethoxycaprylylsilane, Stearalkonium Hectorite, Caprylyl Glycol, Ethylhexylglycerin, Persea Gratissima (Avocado) Oil, Tocopheryl Acetate, Coumarin.
May Contain: Red 40 Lake, Red 7 Lake, Red 28 Lake, Red 6 Lake, Red 33 Lake, Yellow 5 Lake, Yellow 6 Lake, Blue 1 Lake, Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Can't Get Enough!!!
The smell alone makes this product already so delicious, but add on the fact that it delivers on its promise of coverage for multiple lip tones and you have a winner! The color is so beautiful - I never thought I'd be able to find a red that worked for me but also lasted on my lips with a single app...
Most Helpful Critical Review
I wanted to love it but…
I wanted to love it. The website says, "long lasting wears for 7-8 hours". I can't say that's true. I've used it twice and both times had ombré lips within an hour. Meaning, I applied, went for cocktails, walked into the bathroom and too much of the lipstick was left on the glass. I emailed to see i...
228 results
Messy
I purchased this in store. Although it looks great, it transfers all over. It also bled so much that within 3 hours I looked like the Joker.
Sad about it.
For me this product was not good. Pros are it smells, lovely, feels good on...that's it. Cons are the color didn't truly mat h the swatch text, the color runs and will not stay put, and there is no long lasting power...smears. Wanted to love it...but missed the mark for me. I never return things...this I did.
Good color
Reviewed at
I loved this raspberry-colored lipstick, it's an intense red color that lasts more than 12 hours. I can have a drink and the lipstick doesn't stay on the glass. I'm a person who loves passionate reds and this is one of my favorites.
As decadent as the namesake
I have the shade red velvet. I got it in a subscription box and was floored by this product. It does transfer, but it doesn't claim not to! It adheres to my lips so nicely, feeling completely weightless! The scent is incredible! Feels like a luxury treat
pretty!
Reviewed at
i was gifted by poundcake this lipstick and i honestly really like this red lipstick. i don't usually wear reds but this one looked beautiful on me in my opinion hahah. i picked the shade raspberry and it's stunning. the texture is definitely more velvety than matte and it smells super good like vanilla frosting. i loved the packaging as well and when i reached out to the brand about shipping info they were fast to respond :) it also DEFINITELY STAINS!!!