Rated 3.98 out of 5 stars
Most Helpful Positive Review LOVE LOVE LOVE I now prefer this over IT CC Cream
I'm a daily wearer of IT Cosmetics CC cream and I can easily see distinct differences between the two. I'm 39 YO with Oily skin and visible pores and always fighting those fine lines. I'm exactly between their CC Fair and Light shades, so I have to blend the two colors together daily. I saw this release of the Fair/Light color so I was excited to try it. The Fair/Light shade has a definite PINK undertone, but it's definitely still workable for me. I wore it today with no moisturizer and no primer (I always wear both) and it's holding up much better than the CC cream! For me the product provided better coverage than the CC cream while using less of it. It also dried down to a natural finish pretty quickly. CC always leaves me with a tacky, luminous, almost wet looking finish before I powder it in order to apply the rest of my make, but I didn't have to even powder with this! I'm extremely happy with how it looks on my skin, and amazed that I didn't have to use as many products either. I highly recommend!
Most Helpful Critical Review Worst Breakout of My Life
The IT cosmetics CC cream was my foundation of choice for months, but recently I was on the lookout for something different and thought this would be a perfect alternative. Boy was I wrong. I've never had an adverse reaction to makeup before nor do I have sensitive skin so I was shocked to discover that this product broke me out horribly. My skin is now red, irritated, dry, itchy, and covered in both small bumps and cystic acne as a result of this foundation. I'm embarrassed to leave my dorm since my skin is constantly inflamed and in pain, and I can hardly stand to look at myself in the mirror. I'm horrified and appalled that this company would release a product like this, claiming it can help skin conditions such as acne, dryness, and redness when it actually exacerbates all of those issues. To say the least, I would suggest that you stay as far away from this foundation as possible.
Reviewed by 1974 customers Buy it!
Deb from Texas
I use daily now that I use a mask but still need coverage for forehead and eyes... and even under mask stays on .
Definitely a Keeper
Pam from New Jersey
Definitely behaves more like a foundation but primer isn't necessary. Great coverage and works for my skin-type which is somewhat oily with large pores. Would definitely buy again
Brenda from Pa
I cannot say enough great things about this. It gives such a great flawless finish and does not accentuate or settle into my lines. I'm 45 so I do have them lol. Other foundations I have used in the past made them so noticeable. I will never stop using this, plus I love that it has sunscreen. I have oily skin so it is a little dewey but nothing little powder can't fix. 100% recommend!
Don't buy this
Jodi from Near Orlando Fl
This was hard to apply to face using brush I was told to buy for it. Coverage was too dewy and sheer. My drug store brand at 1/4 price is way better!!
Only foundation for this woman!
Nana Lee from Marshfield MA
I use the brush recommended to blend it for a natural look.
My daily foundation!
May from NC
I use this foundation for my every day look. No oxidation, medium coverage, looks like my skin, feels comfortable to wear, and is buildable. I have combo skin with scarring and acne. I do like a medium-full coverage ideally but most foundations that claim that type of coverage are too matte/cakey, too dewy/oily, etc and just don't work for me. For a night out or special event I do Tarte's Amazonian Clay foundation for more coverage but 90% of the time I'm wearing this. If you like full full coverage, this product is not for you.
This is very good foundation
Nin from Arkansas
This product is higher than you might want to pay, but is so worth it.
Southernbelle from Adairsville, GA
Excellent coverage, not too thick and coverage is even.
Ally from HB California
I couldn't be happier with how my skin looks and feels after applying this amazing product. A woman told me I have beautiful, porcelain skin. I will turn 50 in July and I hadn't received that compliment in years.
A truly great foundation!
Marinajc from New York, NY
I'll start off by saying I was NOT a fan of It's original cc cream... It was too heavy, but worse still, were the shades. I'm usually a "light" or "light/medium" and their "light" is a hideous yellow color with a very GRAY cast to it. Their "medium" is just pumpkin orange on me. So I could never find a match. On a whim, I tried their "Bye Bye" foundation in the shade light/medium though. And to my shock, this shade was pretty much a PERFECT match. So my advice is, IGNORE what they say the "undertones" are... The light/medium is NOT cool toned. If anything it is warm/neutral. And I'd look at the newer shades they make because I honestly think they are much better and more realistic looking. Also, the formula of this foundation is incredible. It is literally the ONLY thing I've ever found to replace my beloved and very expensive, Chantecaille "Future Skin" foundation. It doesn't settle into fine lines AT ALL and it looks great all day. And when I do a "half and half" test (meaning put the "bye bye" foundation on one half of my face vs. another foundation) it wins EVERY TIME! The ONLY downside is how difficult this foundation is to get out of things. It sticks in makeup brushes like I've never seen and is murder to wash out. Other than that though, this is perfection. It pairs PERFECTLY with their "bye bye" illuminating concealer. I tried their "illuminating" cc cream too and it was a glittery disaster!! But just like their illuminating concealer which has NO glitter, the "Bye Bye" foundation ALSO has no glitter-- just diamond powder in it. So you get a subtle glow with this foundation with NO glittery residue!
Best Foundation moisturizer ever!
Rms from Fenton mi
Been in beauty industry for years tried everything and the foundation moisturizer is the best!
I would buy this again and again
Kenny from Nashville
I have combination skin and I don't like heavy coverage. This goes on so smooth and leaves my skin looking dewy but not ever too oily. The pump applicator is nice. 1 pump is enough for my whole face. It has a faint perfume that I don't mind. I was comparing it to Tarte Amazonian clay tinted moisturizer and I think this has won!
Not the best, not the worst
RLB from Asheville
I've been searching for the perfect foundation for what seems like forever now. This was a splurge for me. Kinda disappointed. I would say it is very light coverage. It goes on very greasy, like sunscreen. After about an hour of wear, it sank into my pores causing discoloration and amplified my pores. It dried out my skin real fast. I won't buy it again. I purchased the lightest shade and it is too orangey for my skin tone.
Love this product
Bird Feeder from Kansas
Love it. Wish it were a little thicker but at the same time it is easy to move/apply to the skin.
I have used this product for many years! Will never change !
Lori from Va
I always use this product, have different shades for summer and winter! I love it!
Not a fan.
runfor4 from Northern Virginia
I bought this because the sales person recommended it as a "lighter" option to the CC foundation. I find this feels thicker than the CC option and harder to spread. While physical sunscreens like titanium and zinc oxide it contains are better for sensitive skin, their texture is not great. I didn't realize it contained this went I purchased it or would not have bought it. I don't prefer them in any sunscreen.
In terms of "lighter", it is a lighter color layer obviously because it contains less color pigment since it is mixed with these sunscreens and marketed as a tinted moisturizer. It is definitely NOT a lighter feel. I guess it depends what you're looking for whether this would be good for you.
Beth W from Ohio
This covers well and stays on all day. It gives me a very natural look.
Love-actually full coverage!
Shelly belly from Naples, florida
Buildable, smooth, full coverage and you get a lot in the tube! Everyone should get this!
I would buy this again!
Alex from North Dakota
This stuff is good. It matches my light skin great, goes on very well. Feels very hydrating. I don't like that it makes my skin itchy at first and I dont care for the smell but the scent does tend to wear off.
Will buy again!
Inky paws from Pa
Was happily using IT's CC cream and nervous to try something different but love the more natural and long lasting finish of this foundation/moisturizer! Hydrating for 'mature' skin but no breakouts. Cruelty free :)
Love love love
NRomeo92 from Oklahoma
Absolutely the best foundation I have ever used hands down will repurchase. I have dry to normal skin and this thing works wonders. I have a day full of flying taking my mask on and off and I will tell you by the end of the day it was still looking amazing. I love how there is built in sunscreen as well will be rebuying!
The absolute best
Kelley from Fort Wayne, IN
I was a little skeptical buying a moisturizer that has the ability to be "full coverage" because I truly need the coverage, but wow was I proved wrong! The shade matched my skin tone perfectly, it went on smooth and evenly, and truly was full coverage. I also love that there is built in SPF in this that makes it an all in one product. I cannot recommend it more! Definitely won't be going back to my old foundation.
The best everyday foundation I've ever found
VLS from Illinois
Apply with an IT completion brush and it's magic..... spf 50 great hydration and a flawless coverage
Crow from Philadelphia
This is perfect if you want something not too sheer but not too heavy either. It's buildable and sits nicely on the skin. I mix it with my other foundation to customize my color.
This is my favorite
Amy from Youngstown, Ohio
This has been my favorite foundation since I got it in a makeup sample box a few years ago. I love how smooth it goes on and covers up my redness or dark spots effortlessly. It is a little dewy so I used a powder over top and I also moisturize my skin prior to applying the foundation. If your skin is dry, the make up will look dry. I have combination skin (oily and dry in spots) but I have no issue with all day wear with this foundation. I love that this is also a sunscreen as I get laser hair removal and it's one less thing I have to smear on my face in the morning.