Rated 3.97 out of 5 stars
Most Helpful Positive Review LOVE LOVE LOVE I now prefer this over IT CC Cream
I'm a daily wearer of IT Cosmetics CC cream and I can easily see distinct differences between the two. I'm 39 YO with Oily skin and visible pores and always fighting those fine lines. I'm exactly between their CC Fair and Light shades, so I have to blend the two colors together daily. I saw this release of the Fair/Light color so I was excited to try it. The Fair/Light shade has a definite PINK undertone, but it's definitely still workable for me. I wore it today with no moisturizer and no primer (I always wear both) and it's holding up much better than the CC cream! For me the product provided better coverage than the CC cream while using less of it. It also dried down to a natural finish pretty quickly. CC always leaves me with a tacky, luminous, almost wet looking finish before I powder it in order to apply the rest of my make, but I didn't have to even powder with this! I'm extremely happy with how it looks on my skin, and amazed that I didn't have to use as many products either. I highly recommend!
Most Helpful Critical Review Worst Breakout of My Life
The IT cosmetics CC cream was my foundation of choice for months, but recently I was on the lookout for something different and thought this would be a perfect alternative. Boy was I wrong. I've never had an adverse reaction to makeup before nor do I have sensitive skin so I was shocked to discover that this product broke me out horribly. My skin is now red, irritated, dry, itchy, and covered in both small bumps and cystic acne as a result of this foundation. I'm embarrassed to leave my dorm since my skin is constantly inflamed and in pain, and I can hardly stand to look at myself in the mirror. I'm horrified and appalled that this company would release a product like this, claiming it can help skin conditions such as acne, dryness, and redness when it actually exacerbates all of those issues. To say the least, I would suggest that you stay as far away from this foundation as possible.
Reviewed by 2034 customers Keeper!!
Make- up trouble from Riverside
I do like pink undertones I found my match but it to pink
if you're on the fence of buying, READ THIS
Marissa from pittsburgh
this foundation is my RIDE OR DIE. I have tried cheaper options but I always run back to this. it is without fail the best thing you will ever use. it has a thick feeling but it's still breathable. covers everything you wanna keep a secret.
Would definitely buy again!
Nonna from CT
I use this product as my foundation. A little goes a long way. It makes my skin look flawless!
Not full coverage but nice and dewy
Em from Michigan
It doesn't cover my acne scars and doesn't mix well with my concealer for some reason. But it does give. A nice healthy dewy look. Wipes of easily. Doesn't last terribly long.
Can't wait to re-buy!!
Reviewer412 from CLT
It was my 1st time buying a high-end/non-drugstore foundation and i am IMPRESSED! I wore it for an evening event. it lasted and looked great for the whole night. I bought this during the 21 DoB (which i highly recommend - bc it's half the price). Now I cannot wait to repurchase this (2 tubes this time!!) on the next 21 DoB event.
Also, a shoutout to the staff who helped me pick my shade. Bc of her i now also know what my undertone is and which shades to go for when trying out new foundations in the future!
Jgermann from Xenia
A beautiful formula. it took two pumps to fully cover my face, and has a buildable medium to full coverage. It looks smooth and almost powder like, in a good way, after it sets. I have dry/combo and very sensitive skin. It works well as long as I'm well moisturized.
Not for sensitive skin or fragrance allergies
Cup Cake Goyangi from Montana
I just can't use it because of how strong the fragrance is and it burns my face. A waste of money. And poor quality. I would recommend some of their other products though. The bye bye redness line of products is great. They just need to make lighter shades of the neutralizing cream. The porcelain beige is a tad too dark and it is the lightest shade. I really like the bye bye redness moisturizer as well.
lex from williamstown
i got the fair light and it is pretty dark and has a orange tint too it! Also it feels very sticky on your face wouldn't recommend it!
Great product but what's with the Early Expiration Date??
sb from OR
I love It Cosmetics Byebye Foundation. I purchase online because I have problems walking and getting around. I was so surprised when getting my foundation and seeing that the expiration date is JUNE 2022 when I just received it on November 27 2021! Yes I can go to the trouble of exchanging, but that was the whole reason I purchased online. I don't use it everyday, and I've always received ones in the past with at least one year left for spf protection. I'm surprised that Ulta thinks this is ok.
Jennifer from Memphis
Use this for moisture and everyday light coverage. Use with concealer. Will add setting powder around nose if I'm needing to last all day. Use IT illumination foundation for a night out or finished look.
Wish I would've found this a long time ago!!
Megan from Madison WI
I use this product about ten minutes after I let my Clinique moisturizer sink in. It's amazing! It lasts all day. The only downside is the product is like %75 air… you're paying for mostly nothing lol :/
Oily and sticky
Leweav from Tulsa, ok
Again the hype of reviews, failed. Not a fan of this product because I have to use a setting powder to get rid of the sticky texture. Then face looks cake. Tried matte setting sprays, still didn't tone down the Shiny, oily, sticky of this foundation. The way it wears off is splotchy, no other foundation has done that to me, yes I've tried with and without moisturizer then primer..Glad I didn't pay full price. Not worth the hype.
Dana D from Charleston,sc
I was recommended this by an employee and I dont think I will go back to traditional foundation. it has just the right amount of coverage and has a nice dewy finish. light weight and doesn't enhance my fine lines. decent color selection, but a bit pricey so I wait until the sales to stock up.
Not full coverage
Gaby from Tampa
I got this for the spf and moisture. It is not full coverage but it does moisturize and even out skin tone. I still use my Tarte concealer on dark spots just not as much. I do not use powder because I have dry skin. Before I use this, I put on a moisturizing primer and after I use Urban Decay all nighter. My makeup looks great till the evening. No creasing. I prefer Tarte cc because it isn't as dewy but I will use this up. If you want full coverage I would try something else.
Do not buy
Amy from Texas
Did not like this product. It has less coverage than a concealer. Color was off as well. Don't waste your money.
Kc from Michigan
I usually do not write reviews but this product is amazing. I usually wear Estée Lauder double wear foundation but have been looking for a tinted moisturizer/ CC cream for lighter days. I have tried nars , Lancôme, there, IT CC cream, Becca, Estée Lauder cc cream and none have even compared! Just buy it, you will not be disappointed.
Better than foundation!'
Kp from Cross Hill
It feels good on and the coverage is awesome,
katie from Wyoming
this was so, so, so, dark. this worked on my mother who has a true light/medium skin tone. this has barely any coverage, and creases like crazy. yuck. I wish I were closer to Ulta so I could return it!
This has been my favorite foundation for years now.
ImNotKarl from Idaho
I use the shade Fair, which has yellow undertones. The undertone isn't perfect, but because the shade range is so limited, I make it work. The bottle states it's full coverage, but I find it's more light-medium coverage, and you can definitely see skin underneath. I actually prefer that, and love the finish, so this is one of my favorite foundations. In my opinion, it's better than their CC cream, because the finish is nicer. I have dry skin, and this is super hydrating. I do still use SPF under it, because I want to make sure my skin is protected, but it's nice that it has that little bit of extra protection.
I find that to make it last all day, I do need to set some places with powder, and it's not transfer resistant at all. Still, it blends beautifully with my cream blushes and bronzers. It evens out my skin tone and makes me look dewy, but not sweaty. I do think the price is a little high for the product. Even though it's one of my favorites, I don't think it's worth more than any other prestige brand foundation. It's not a luxury brand, in my opinion, but it prices itself as such. If you can snag it on sale or with a good coupon or with some points, I say go for it. It's really lovely.
Best foundation I've ever experienced
Fair Elaine from Massachusetts
There was so much hype about IT cosmetics that I refused to try it up until recently.
I love this foundation and look forward to trying their other products.
Perfect feel and coverage
Rah from Ash, NC
This feels light on the face, gives flawless coverage, combines several steps, and makes morning makeup fast!
great moisturizing foundation with medium coverage
Ruthee from North Carolina
perfect to use instead of sunscreen.
I wanted to love this :(
Bruh from United States
My friends with dry skin, you will love how your skin looks after applying this. If you have sensitive skin, however, PLEASE do not get this foundation. It broke me out instantly and I believe it is because this product is not oil-free. The coverage is absolutely amazing and it smells like lemons, which makes it worth wearing sometimes!
Crease Crease Crease
Ulta Lover from Dayton, Ohio
I like the idea behind this and even liked the coverage and consistency…BUT….it highlighted every crease and crevice on my face. Looked like someone creased my face to make a paper airplane. (Zoom Zoom) Anyway, for a young woman who has not had the scars of life thrown upon them, this is a great selection. If, however, you have a few "life lines"…you might want to go with another product.
Itrytomakeup from Texas
I am 40 and was hoping for something better. I have tried this product before and still had the same result. Scent was very strong with sunscreen, the application was very thick and settled in every single line I had, didn't know I had that many. I tried brush, beauty blender, less product etc. I am not sure if it is due to having more mature skin or not. I would not repurchase and will be bringing product back.