Tab through the images or use the previous or next buttons to navigate each product image
PÜR Bio Charged Plant-Powered Volumizing Mascara
BlackEarn points on this purchase.
Highlights
Summary
Instantly amplify the look of eyelashes and embrace a new era of mascara with the clean from wand-to-goop beauty power of PÜR Bio Charged Plant-Powered Volumizing Mascara with naturally derived ingredients* for stronger-looking, full-bodied lashes.
Benefits
- Creamy, full bodied, volumizing & defining mascara
- Helps strengthen & instantly amplifies the look of lashes
- Renewably resourced 100% castor oil biobased fiber brush wand
- 90% naturally derived ingredients*
- Works perfectly with PUR Fully Charged Mascara Primer & On Point Eyeliner Pencil
- *Including water. Naturalness according to ISO 16128 standard.
Key Ingredients
- Pea protein helps strengthen the look of lashes
- Olive wax & shea butter help condition and moisturize lashes
- Hybrid Complex (fermented Red Ginseng, Portulaca Oleracea ferment extract & vitamin C) is an antioxidant-rich blend that hydrates lashes and helps promote lash growth
Formulated Without
- BPA
- Fragrance
- Gluten
- Mineral oil
- Parabens
- Phthalate
Item 2626383
Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Aqua/Water/Eau, Synthetic Beeswax, Oryza Sativa Cera (Rice Bran Wax), Glyceryl Stearate, Acacia Senegal Gum, Shea Butter Polyglyceryl-6 Esters, VP/Eicosene Copolymer, Dimer Dilinoleyl Dimer Dilinoleate, Glyceryl Behenate, Butyrospermum Parkii (Shea) Butter, Polyvinyl Alcohol, Glycerin, Copernicia Cerifera Cera (Carnauba Wax), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Palmitic Acid, Phenoxyethanol, Polyurethane-35, Aminomethyl Propanol, Ethylhexylglycerin, Ascorbyl Tetraisopalmitate, Hydrolyzed Pea Protein, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Methylpropanediol, Lentinus Edodes Extract, Lactobacillus/Panax Ginseng Root Extract Ferment Filtrate, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Pseudozyma Epicola, Caprylyl Glycol, Phenylpropanol, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Beautiful & Natural Look
I am usually very picky when it comes to mascara. I have short, thin lashes and sensitive eyes. Honestly, I did not have much expectations from this mascara, but I was genuinely surprised at how good this mascara is. This Bio Charged Plant-Powered Volumizing Mascara instantly lifts my lashes, leaves...
Most Helpful Critical Review
Great ingredients but performance was lacking
I was excited to try the Bio Charged Plant-Powered Volumizing Mascara, as I'm a fan of "as-natural-as-possible" cosmetics. I love the clean ingredients list which contains fermented red ginseng, shea butter, and vitamin C. The wand being made from castor oil is also pretty cool! However, the perfo...
91 results
Plant Powered Mascara
Verified Reviewer
Reviewed at
This is a solid clean beauty mascara. I think it's innovative with the use of plant ingredients in the formula as well as in the wand. I appreciate it being an eco friendly product and alternative to other mascara on the market. There is no off putting scent to this product. I prefer traditional bristle mascara brushes to the plastic kind. I have oily skin and hooded eyes and after a few hours of wear I noticed some flaking and rubbing off on both my top and bottom eyelid. I have yet to test it out in the desert heat and see how long it can hold out in the brutal weather. I do feel that my lashes looked thicker and more volumized after a few coats of this product. There is no discernible scent. It is a solid choice for those who are looking for a vegan mascara. I would like to see a waterproof version of this mascara for longer lasting results. This product was provided for promotional purposes in exchange for my honest review.
Great volume!
Verified Reviewer
Reviewed at
mascara was amazing! Never tried this brand before and I am a huge mascara lover. I like a deep black shade and lots of volume in my mascara. This one brought both! Very easy to apply. Did not clump at all. I will say barely needed more than one coat. It gave such nice volume and did not feel heavy. The packaging is also aesthetically appealing and the mascara was very easy to remove too. It also did not flake off and stayed on good all day. I would be interested in purchasing this mascara and would recommend it to others. Its a solid product and bids well against other high end mascara brands. I see nothing but good things to say about it, again so very pleased and have been using it every day since I got it!!!!!!!!!!!!!
Natural Mascara
Verified Reviewer
Reviewed at
I switched to natural/clean beauty years ago and finding a great quality mascara has been very hard, until now! From the first application, my lashes immediately looked fuller and more defined, with a noticeable lift that opened up my eyes. What truly sets this mascara apart, however, is its commitment to clean ingredients. Boasting a 91% naturally derived formula. This isn't just about avoiding harsh chemicals; it's about actively nourishing your lashes. Over time, I've observed my lashes feeling subtly stronger and looking healthier, probably due to it having castor oil which I already love and use to grow my brows and lashes. Even though this formula isnt waterproof, after a full day, my lashes remained beautifully separated and vibrant, without any unsightly flaking or smudging under my eyes. The lightweight feel is also a major plus; you almost forget you're wearing mascara, avoiding that heavy, brittle sensation. This product was provided for promotional purposes in exchange for my honest review.
More volume
Verified Reviewer
Reviewed at
Having tried the Bio Charged Plant-Powered Volumizing Mascara, I liked that it has absolutely pure ingredients and is vegan. The beautiful packaging box is soft pink. The mascara itself is black with soft pink stripes and an inscription. The brush is a bit unusual for me, there is quite a lot of mascara on the brush, which is why I thought there would be lumps on the eyelashes. But I was pleasantly surprised when I applied the mascara to my eyelashes, they really became voluminous and like velvet. The mascara spreads well on the eyelashes and even in two layers does not stick them together. It dries quite quickly and does not leave marks on the eyelids. It holds well on the eyelashes and does not crumble at the end of the day. And it still does not leave marks. The only thing is that you cannot wash it off with just water with this mascara. You need a cosmetic cleanser to remove the mascara from the eyelashes at the end of the day, and you may have to wash your face more than once, since there are black spots under the eyes.
Loved this
Verified Reviewer
Reviewed at
I have been using this for a week and love how it feels on my lashes. It separates them and gives a beautiful volume without being clumpy. I havent noticed much flaking with this which is lovely. Easy to remove as well, with an oil based cleanser. This product was provided for promotional purposes in exchange for my honest review