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PÜR Bio Charged Plant-Powered Volumizing Mascara
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Highlights
Summary
Instantly amplify the look of eyelashes and embrace a new era of mascara with the clean from wand-to-goop beauty power of PÜR Bio Charged Plant-Powered Volumizing Mascara with naturally derived ingredients* for stronger-looking, full-bodied lashes.
Benefits
- Creamy, full bodied, volumizing & defining mascara
- Helps strengthen & instantly amplifies the look of lashes
- Renewably resourced 100% castor oil biobased fiber brush wand
- 90% naturally derived ingredients*
- Works perfectly with PUR Fully Charged Mascara Primer & On Point Eyeliner Pencil
- *Including water. Naturalness according to ISO 16128 standard.
Key Ingredients
- Pea protein helps strengthen the look of lashes
- Olive wax & shea butter help condition and moisturize lashes
- Hybrid Complex (fermented Red Ginseng, Portulaca Oleracea ferment extract & vitamin C) is an antioxidant-rich blend that hydrates lashes and helps promote lash growth
Formulated Without
- BPA
- Fragrance
- Gluten
- Mineral oil
- Parabens
- Phthalate
Item 2626383
Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Aqua/Water/Eau, Synthetic Beeswax, Oryza Sativa Cera (Rice Bran Wax), Glyceryl Stearate, Acacia Senegal Gum, Shea Butter Polyglyceryl-6 Esters, VP/Eicosene Copolymer, Dimer Dilinoleyl Dimer Dilinoleate, Glyceryl Behenate, Butyrospermum Parkii (Shea) Butter, Polyvinyl Alcohol, Glycerin, Copernicia Cerifera Cera (Carnauba Wax), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Palmitic Acid, Phenoxyethanol, Polyurethane-35, Aminomethyl Propanol, Ethylhexylglycerin, Ascorbyl Tetraisopalmitate, Hydrolyzed Pea Protein, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Methylpropanediol, Lentinus Edodes Extract, Lactobacillus/Panax Ginseng Root Extract Ferment Filtrate, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Pseudozyma Epicola, Caprylyl Glycol, Phenylpropanol, Iron Oxides (CI 77499).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Beautiful & Natural Look
I am usually very picky when it comes to mascara. I have short, thin lashes and sensitive eyes. Honestly, I did not have much expectations from this mascara, but I was genuinely surprised at how good this mascara is. This Bio Charged Plant-Powered Volumizing Mascara instantly lifts my lashes, leaves...
Most Helpful Critical Review
Great ingredients but performance was lacking
I was excited to try the Bio Charged Plant-Powered Volumizing Mascara, as I'm a fan of "as-natural-as-possible" cosmetics. I love the clean ingredients list which contains fermented red ginseng, shea butter, and vitamin C. The wand being made from castor oil is also pretty cool! However, the perfo...
91 results
Great natural formula
Verified Reviewer
Reviewed at

I don't know about you but I've always been a mascara girly! I'm always excited to try new mascaras and was just excited to try the Pur bio charged plant powered volumizing mascara. To be honest I didn't know what to quite expect with it being a natural product but I was pleasantly surprised. The first thing I noticed was the packaging which has a soft velvety feel similar to Nards along with a pretty pink and black colored tube. The wand applicator is of one of the chunky ones which I personally always tend to like so off the bat I was happy about that. When I pulled the wand out not much product is collected at the tip since it's a thicker gel like formula. It provides volume without being clumpy or flaking. And despite it not being waterproof it still held up against the humidity outside. I used two layers and my lashes didn't clump together like some other brands can tend to do. This formula has a blend of provitamin B5 and biotinoyl tripeptide 1 to help condition and strengthen the lashes so I recommend also to anyone that has thinning lashes as well. I'm glad I recieved this as a promotional product for my honest review.
Beautiful & Natural Look
Verified Reviewer
Reviewed at

I am usually very picky when it comes to mascara. I have short, thin lashes and sensitive eyes. Honestly, I did not have much expectations from this mascara, but I was genuinely surprised at how good this mascara is. This Bio Charged Plant-Powered Volumizing Mascara instantly lifts my lashes, leaves them looking fuller, longer, super soft, and lasts all day. It does not clump or smear. It is a great shade of black, and I only need one coat! I love the unique wand shape. It applies the mascara perfectly (no missed areas) and helps feather out the sparse lashes, making them look fuller without the spidery effect. I love how my lashes look after application - they look very natural, not too dramatic, which I enjoy for everyday wear. It also feels very lightweight on my lashes. I appreciate that this has clean 91% naturally derived ingredients such as Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein. It is gentle and does not irritate my sensitive eyes and I feel better knowing it is non-toxic with added benefits. All in all, I give this product two thumbs up! This product was provided for promotional purposes in exchange for my honest review.
I would recommend. It's made of plants, and it's p
Verified Reviewer
Reviewed at

I would recommend. It's made of plants, and it's pretty good. I'm rather happy with the outcome. It adds a ton of volume, looks natural, and lasts the day without smudging. My lashes seem firm enough, like a mascara, yet they're relatively soft. I don't know why, but I find that rigid feeling a little unpleasant. I avoid getting waterproof because of it, but the regular kind works well, and occasionally I forget I'm wearing it. It's quite simple to wipe off, which is something I value; it's really flexible and simple to remove with just a standard cleanser when taking a shower, and it doesn't irritate my eyes after wiping it off. I'm glad there is a "cleaner" mascara that I like available, one that makes my lashes supple rather than brittle.
I love my lashes right now
I'm absolutely obsessed with my new mascara! My lashes have never looked this long and full — I'm seriously in love. Thank you so much for this amazing product! 💖
Pretty good but doesnt last super long
Verified Reviewer
Reviewed at

I think this mascara looks really good and makes my eyelashes very full. My only complaint is is that it doesnt seem to stay on all day. By the end of the day it starts to sneak under my eyes.