SKIP TO MAINSKIP TO FOOTER

Member exclusive! Free standard shipping.

Use the following zoom and pan buttons to control the image that follows them

Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo #1
Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo #1

Tab through the images or use the previous or next buttons to navigate each product image

Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo

Online only

$28.00

Replenish & Save

Size:8.0 oz

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Save 5% and get free shipping on each subscription order. Cancel anytime!

Free shipping on all orders for members. Must be signed in.

Details

Benefits

  • Gentle and free of essential oils
  • Soothes skin
  • Calms, nourishes, and hydrates

Key Ingredients

  • Aloe Vera: Contains vitamins and minerals that are known to provide anti-microbial and irritation-minimizing benefits.
  • Oat Milk: Contains polysaccharides and is rich in omega-6 fatty acids and vitamin B.
  • Green Tea Extract: Provides antioxidant, anti-microbial, and irritation-minimizing benefits.

Item 2595117

How To Use

Apply to wet hair. Massage for 30 seconds to build lather, then rinse. For best results, pair with Be Gentle, Be Kind Aloe and Oat Milk Ultra Soothing Conditioner (sold separately).

Ingredients

Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate*, Cocamidopropyl Betaine*, Glycerin*, Aloe Barbadensis Leaf Juice*, Avena Sativa (Oat) Bran Extract*, Camellia Sinensis Leaf Extract*, Limnanthes Alba (Meadowfoam) Seed Oil*, Panthenol, Sodium Gluconate*, Citric Acid*, Leuconostoc/Radish Root Ferment Filtrate*, Panthenyl Hydroxypropyl Steardimonium Chloride*, Tocopheryl Acetate, Potassium Sorbate, Sodium Benzoate, Caprylhydroxamic Acid*, Benzyl Alcohol.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Briogeo

Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo

$28.00
Briogeo

Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Detangler

$25.00
Briogeo

Be Gentle, Be Kind Aloe+ Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Conditioner

$28.00

Free gift with purchase

Briogeo Free choice of gift with $25 Briogeo shipped purchase Free choice of gift with $25 Briogeo shipped purchase
Online only

Free gift with purchase

Online only free choice of gift with $25 Briogeo purchase (valid thru 8/2/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)

We think you'll like

12 items

Sponsored products

12 items

Q&A

Showing 1 out of 1 Questions
Q
Is it color safe
Asked by Sarah C
Official Answer By Briogeo - Brand Engage
Hello! Yes, this product is color safe.Was this answer helpful to you

Review Snapshot

by PowerReviews

128 ReviewsWrite a Review
87%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
2Wavy Hair
1Straight Hair
Most Helpful Positive Review
New Holy Grail?

*This product was sent complimentary to me for reviewing purposes* This is my first time using Briogeo as a brand and I think this may be my new favorite hair care line. I have thin, slightly wavy hair and I honestly wash my hair maybe once a week. This shampoo was able to cleanse my day 4 hair, onl...

Versus
Most Helpful Critical Review
Warning to those that are protein sensitive.

This review is for both BeGentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-FreeHypoallergenic Shampoo and BeGentle, Be Kind Aloe+ Oat Milk Ultra Soothing Fragrance-FreeHypoallergenic Conditioner I don't necessarily follow the CGM, but I do like to use the portals to check the safety of the ...

128 results

Doesn't cleanse hair well enough

Submitted 2 years ago

By 

From Better options

This shampoo was close to useless for me. It is gentle but didn't cut through any oil in the hair. Hair did not feel cleansed, and it looked greasy. Because it didn't cleanse well enough, hair was itchy after washing and itchy the next day.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Caused Hair loss and Thinning

Submitted 2 years ago

By acemom

From Clovis, CA

After a month of use, the combination of shampoo and conditioner caused my hair to thin significantly. I can see my scalp at my forehead. Up to this point my hair dresser thinned my hair it was so thick. Be warned and use with extreme caution. It was like my hair and scalp were stripped. I used every other day and have straight midlength hair that is highlighted twice a year.

Was this review helpful to you?
Love it but

Submitted 2 years ago

By 

From New Jersey

Please I am begging you to change the packaging on this. I love it but won't buy it because of the pumps. I suppose I could transfer to another bottle. Hmm. Maybe I will. But what a pain ! And they are so small !

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Removes buildup very well!

Submitted 3 years ago

By Jessica

From Plainfield, IL

If you struggle with buildup in your hair and also don't like fragrance, you should definitely try this shampoo from Briogeo! It's very gentle, even for the driest hair AKA me. I have dry thick curls so a shampoo that can both detox my curls and keep the moisture is a winner! *Product was gifted*

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Great for sensitive scalps

Submitted 3 years ago

By Dani

From Austin

This shampoo has been great for my sensitive scalp. Clean and natural, it cleanses without stripping and also nourishes and hydrates. It is hypoallergenic and dermatologist tested. A key factor for me is that it contains no fragrances or essential oils which is great for those with sensitivities.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?