Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Online only price
Summary
Highlights
Gently cleanse hair and scalp, sealing the cuticle to enhance shine with apple cider vinegar, argan oil and an abundance of nourishing superfoods in AG Care 98% Plant-Based Essentials Balance Apple Cider Vinegar Sulfate-Free Shampoo.
Benefits
- Enhances shine + softness
- Refill your 12.0 oz bottle 2.8x
Key Ingredients
- Organic apple cider vinegar
Formulated Without
- Silicones
- Sulfates
- PABA
- Parabens
- Gluten
- DEA
- Animal testing
Item 2607337
Massage into wet hair and rinse.
Aqua (Water/Eau), Potassium Cocoyl Glycinate, Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Sarcosinate, Hydroxypropyl Methylcellulose, Polysorbate 20, C10-16 Alkyl Glucoside, Pisum Sativum (Pea) Peptide, Sodium Pca, Caprylyl Glycol, Phenethyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Decyl Glucoside, Propanediol, Glycerin, Mentha Arvensis Leaf Oil, Mentha Viridis (Spearmint) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Butylene Glycol, Citral, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linalool, Cymbopogon Schoenanthus Oil, Lavandula Angustifolia (Lavender) Oil, Salvia Sclarea (Clary) Oil, Acacia Concinna Fruit Extract, Balanites Aegyptiaca Fruit Extract, Triethyl Citrate, Panthenol, Acetum (Vinegar), Helianthus Annuus (Sunflower) Seed Extract, Limonene, Aloe Barbadensis Leaf Extract, Gypsophila Paniculata Root Extract, Geraniol, Arnica Montana Flower Extract, Linum Usitatissimum (Linseed) Seed Extract, Olea Europaea (Olive) Leaf Extract, Panicum Miliaceum (Millet) Seed Extract, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Argania Spinosa Kernel Oil, Tetrasodium Glutamate Diacetate, Citric Acid, Prunus Armeniaca (Apricot) Fruit Extract, Prunus Persica (Peach) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Sodium Hydroxide
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 15 out of 15 Questions
- Q
Should i follow up with a hydrating shampoo since this is a clarifying shampoo?
- Asked by Tay
- Official Answer By AG Care - Brand EngageGreat question, Balance gently cleanse the hair and scalp, while enhances shine. It can be used as a daily shampoo and doesn't require a second wash. However, if you hair is seeking more hydration, we recommend using a hair mask like Nourish or a leave on conditioner before styling like Fast Food leave on.Was this answer helpful to you
- Q
Is this a clarifying shampoo?
- Asked by Gummyfish
- Official Answer By AG Care - Brand EngageBalance is designed to gently cleanse and clarify the hair and scalp while enhancing shine, and balancing the scalp's pH.Was this answer helpful to you
- Q
Is this shampoo good for dry scalp ?
- Asked by Jack
- Official Answer By AG Care - Brand EngageGreat question, the apple cider vinegar in Balance shampoo is great for balancing the scalp's pH, which is important for maintaining healthy hair, while gently clarifying and adding shine.Was this answer helpful to you
- Q
Is this ok to use on hair extensions?
- Asked by Janell
- Official Answer By AG Care - Brand EngageWe encourage you to consult with your hair stylist for the care requirements of your extensions. They can guide you on the most suitable products to use.Was this answer helpful to you
- Q
Is this safe for color treated hair?
- Asked by Jenny
- Official Answer By AG Care - Brand EngageBalance is safe for colour treated hair.Was this answer helpful to you
- Q
Will shampoo be ok if i recently had a keratine treatment?
- Asked by SB
- Official Answer By AG Care - Brand EngageYes, since AG products are formulated without sodium chloride they are safe to use after a keratin treatment. However, we always encourage you to consult with your stylist for their product recommendations post-treatment.Was this answer helpful to you
- Q
Is this shampoo a good fit for oily scalp?
- Asked by Natalie
- Official Answer By AG Care - Brand EngageGreat question! Yes, the AG Care Balance Apple Cider Vinegar Sulfate-Free Shampoo is a good fit for an oily scalp. It gently cleanses the hair and scalp and can be used daily.Was this answer helpful to you
- Q
Is it safe for acne prone scalp?
- Asked by Tef
- Official Answer By AG Care - Brand EngageThank you for your question. For any skin conditions or concerns we strongly suggest consulting with your physician. A list of all of our ingredients are listed on the back of the bottle if required.Was this answer helpful to you
- Q
I do a double wash with my hair and I always use a clarifying shampoo first, would this be considered a clarifyjng shampoo or would I be able to use this as a second shampoo (as I dont like to strip my hair of all it's natural oils)?
- Asked by Stef
- Official Answer By AG Care - Brand EngageGreat question, this would be a personal preference depending on your hair needs. Balance is a sulfate-free, silicone-free shampoo that gently cleanses hair and scalp which can be used daily. For further questions or concerns, please reach out to the Ulta team at gethelp@ulta.com.Was this answer helpful to you
- Q
Does this product correct ph balance of scalp?
- Asked by Daj
- Official Answer By AG Care - Brand EngageBalance helps with balancing pH for healthy hair and scalpWas this answer helpful to you
- Q
Does this product remove silicones and oil from hair?
- Asked by Kris
- Official Answer By AG Care - Brand EngageWe recommend using products in AG’s Plant Based Essential product line which includes Balance Shampoo. The PBE products do not contain silicones. PBE shampoos will help clean hair by removing residues (silicone and non-silicone) from other hair products.Was this answer helpful to you
- Q
What is the pH?
- Asked by Jen17
- Official Answer By AG Care - Brand EngageThank you for your question. The pH range for Balance Apple Cider Vinegar Sulfate-Free Shampoo is: 6.40-7.50.Was this answer helpful to you
- Q
Can I use this on Keratin treated hair?
- Asked by Chloe
- Official Answer By AG Care - Brand EngageThank you for your inquiry. AG products are safe to use on Keratin treated hair, however we encourage you to reach out to your hair stylist for their product recommendations post treatment. All AG products are free from drying sulfates, PABA, Parabens, Phthalates, DEA and more, along with our shampoos are sulfate free.Was this answer helpful to you
- Q
Is this shampoo color-safe and suitable for bleached hair?
- Asked by Lexie
- Official Answer By AG Care - Brand EngageYes, our complete collection is safe to use on colour-treated or bleached hair as all AG shampoos are gentle and sulfate-free.Was this answer helpful to you
- Q
Can this be used every day?
- Asked by HeatherR
- Official Answer By AG Care - Brand EngageThank you for reaching out! Yes, Balance is a gentle and sulfate-free shampoo that can be used daily.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Super Hydrating....
I was currently using the Milbon shampoo and was previously on the Kevin Murphy Hydrate line, while those have nice scents they were not hydrating enough for my hair. My hair is wavy and very fine and on top of that very very very dry to the point where I can go 4/5 days without washing it and just ...
Most Helpful Critical Review
A mixed review…
I have such a love-hate relationship with this shampoo! I love what it does for my hair and scalp: Soft but not limp, clean but not stripped, just a lovely balance for shiny good hair that gets washed every three days or so. While some have noted that the scent is strong, I love it: It's like lemong...
379 results
Wish I loved this
Hair Type Wavy Hair
Pros -- chic and sturdy packaging, love that it can be refilled, A+ on the commitment to no animal testing, like that it's sulfate free. The scent reminded me of apple cider ginger chews. Cons -- wasn't a match for my hair type/groundwater combo I guess. Felt like I had to use quite a lot to distribute throughout my hair and scalp and there was always kinda an inner section that never seemed to get clean.
Leaked all over (update)
After calling guest services and sending them photos of the leaking product, Byron was very helpful in giving me a full refund and apologized for the inconvenience.
Leaked all over
I decided to buy the refill of the apple cider vinegar shampoo because I really liked the regular one and the conditioner. However, upon arrival the box was severely damaged and the shampoo bag leaked all over the other products due to a hole in the bag. I really hope that I will be refunded for this product seeing as much of it leaked out....



Awesome shampoo
Hair Type Wavy Hair
Cleans hair very well without stripping. I have wavy hair that I wear curly and straight and it doesn't dry it out.
Not pleased
Honestly for the price I'm disappointed. My hair after air drying is mediocre. The shampoo is an odd thick consistency and isn't the best smell. Very hard to lather up and get all over your scalp. I feel like I have to use way too much product to feel like I'm even cleaning my hair. I'm really disappointed.