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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner is a colorful, long-lasting eyeliner with an easy-to-use grip, helping create vibrant and graphic looks with ease.
Features
- Easy to grip – easy to use: 24/7 Inks Vegan Liquid Eyeliner is inspired by professional paint brushes with a patented ergonomic grip that makes things easy for experts and beginners alike
- Precise lines: With an ultra-sharp precision tip, this all-day wear. smudge and water-resistant eyeliner puts you in control.
- Pick your color: With vivid, performance-packed colored liners in 9 daringly intense shades, like blazing blue, yummy yellow, and badass black.
- Smooth application: The vegan formula glides on smoothly to effortlessly accentuate any eye shape, with no skipping or tugging
- Get creative: Comes in either a felt tip or brush tip (depending on the color). Once liner is shaken, and the liner's tip is saturated, it's easier than ever to create a variety of eye makeup looks -- everything from natural makeup looks to more advanced artistry and graphic eyeliner looks.
Benefits
- Water-resistant: Can't cry this stuff off.
- Smudge resistant: It's gonna stay #cuzitsUrbanDecay
- All day wear
- Choose from 9 colors: From your best black liner to bold + funky-fresh shades.
- Cruelty free: Cool, not cruel.
Research Results
- In a self-assessment of 106 women ranging in age from 18 to 45:
- 97% of users said the grip makes application easy to control
- 96% of users said the grip makes it easy to create a winged liner
- 94% of users said the grip makes it easy to draw thin to thick lines
- 90% of users said the grip makes application easier for all skill levels
- 91% of users said the product does not pull, drag, or skip during application
- 92% of users said the grip allows for quick application.
Shake: Make sure you shake before you apply to ensure the brush or felt tip is fully saturated
For thin, precise lines: Lighten up your grip and reduce pressure.
Fill in gaps: Apply using small, light strokes.
To map your fierce cat eye wings: Stamp the liner at a horizontal angle.
For the perfect winged eyeliner: Increase pressure to thicken your line when moving towards the outer corner
For hooded eyes: Keep eyes open and look straight ahead as you map out your winged liner or graphic eyeliner looks
Check out videos above for more!
*Freak and Mucho Mucho's larger color pigments require an extra shake (or two), to truly saturate the felt tip with bold, pigment-packed color.
Shades •Zero (matte black, brush tip)
•Whiskey (matte dark brown, brush tip)
•Hi-Energy (blue shimmer, brush tip)
•Binge (matte sky blue, brush tip)
•Deep End (deep teal shimmer, brush tip)
•Oil Slick (gunmetal shimmer, brush tip)
•Mucho Mucho (matte yellow, felt tip)
•Ozone (matte white, felt tip)
•Freak (matte lime green, felt tip)
Aqua/Water, Ammonium Acrylates Copolymer, Butylene Glycol, CI 77510/Ferric Ammonium Ferrocyanide, CI 77000/Aluminum Powder, 1,2-Hexanediol, Silica, Phenoxyethanol, Beheneth-30, Hydroxyacetophenone, Caprylyl Glycol, Microcrystalline Cellulose, Polyglyceryl-3 Disiloxane Dimethicone, Aminomethyl Propanol, Cellulose Gum, Xanthan Gum, Citric Acid, Sorbitan Trioleate, Peg-40 Stearate, Peg-60 Hydrogenated Castor Oil, Polyglyceryl-10 Myristate, Polyglyceryl-10 Stearate, Tocopherol.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Fun colors, reliable, and doesn't run/smudge!
I love this product. In the past, I have opted against liquid liners because they run easily. This dries quick and does not smudge. Now, Urban Decay absolutely NEEDS to create an eggplant color. Also a multi-color (depending on lighting, oil slick/chromy) one would be sick!
Most Helpful Critical Review
Not at all as a good as the old UD liquid eyeliner
I can't tell you how excited I was that UD brought back liquid eyeliner. I LOVE liquid eyeliner - been using it since I was a teenager in the Eighties, so for over 35 years. There are so few *true* liquid eyeliners that are available these days. but I was so disappointed and returned it - it's not...
1705 results
Ergonomic grip is life changing for me!
I do not usually write product reviews but I felt the need to share this in case anyone else is has similar situation. I have a spinal condition called syringomyelia which affects the grip strength in my hands and my fine motor skills. I almost cried today when i tried this eyeliner for the first time (sounds overly dramatic- I know!). The ergonomic grip was life-changing for me! It made it so easy to put my makeup on! Whoever designed this at Urban Decay is amazing! I actually wrote the company to thank them as well. Such a seemly small design addition made such a huge difference for me and i just felt the need to share this in case anyone else would possiby see it who may have similar issues. Thank you, Urban Decay!
One of my favorite eyeliners 
This is one of my favorite eyeliners because it is very easy to put on. It's very easy to hold cause a lot of eyeliners don't have something for my hand to grip on and I really like it. The only thing is is that it did seem to dry out after about 10 uses out of it, but other than that, one of my favorites. 💗💗💗
Dried out
I have repurchased multiple different times and it never dried out. For some reason my most recent one did.. I really really loved this product but after reading other reviews saying the same thing I don't think I'll buy again which is so disappointing.
drys out quick!
lucky to get through a small wing before it drys out and has to be put upside-down for a bit before trying to do the other eye.
it's alright
I fell in love with the color deep end in store, it is very beautiful. that being said, the eyeliner formula is not good. it is dry consistently, I feel like I'm shaking the liner more than I am applying it. I find the brush tugs on my lid and leaves empty spaces in any line I attempt to make. I did not notice any smudging even after rubbing my eyes, it seemed to set pretty fast as well. getting it off my lids was a huge pain, it stained my skin and the only thing that removed it was my exfoliator. I probably won't repurchase, but it's alright enough that I will finish it.