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Highlights
Summary
Urban Decay 24/7 Inks Easy Ergonomic Liquid Eyeliner is a colorful, long-lasting eyeliner with an easy-to-use grip, helping create vibrant and graphic looks with ease.
Features
- Easy to grip – easy to use: 24/7 Inks Vegan Liquid Eyeliner is inspired by professional paint brushes with a patented ergonomic grip that makes things easy for experts and beginners alike
- Precise lines: With an ultra-sharp precision tip, this all-day wear. smudge and water-resistant eyeliner puts you in control.
- Pick your color: With vivid, performance-packed colored liners in 9 daringly intense shades, like blazing blue, yummy yellow, and badass black.
- Smooth application: The vegan formula glides on smoothly to effortlessly accentuate any eye shape, with no skipping or tugging
- Get creative: Comes in either a felt tip or brush tip (depending on the color). Once liner is shaken, and the liner's tip is saturated, it's easier than ever to create a variety of eye makeup looks -- everything from natural makeup looks to more advanced artistry and graphic eyeliner looks.
Benefits
- Water-resistant: Can't cry this stuff off.
- Smudge resistant: It's gonna stay #cuzitsUrbanDecay
- All day wear
- Choose from 9 colors: From your best black liner to bold + funky-fresh shades.
- Cruelty free: Cool, not cruel.
Research Results
- In a self-assessment of 106 women ranging in age from 18 to 45:
- 97% of users said the grip makes application easy to control
- 96% of users said the grip makes it easy to create a winged liner
- 94% of users said the grip makes it easy to draw thin to thick lines
- 90% of users said the grip makes application easier for all skill levels
- 91% of users said the product does not pull, drag, or skip during application
- 92% of users said the grip allows for quick application.
Item 2607498
Shake: Make sure you shake before you apply to ensure the brush or felt tip is fully saturated
For thin, precise lines: Lighten up your grip and reduce pressure.
Fill in gaps: Apply using small, light strokes.
To map your fierce cat eye wings: Stamp the liner at a horizontal angle.
For the perfect winged eyeliner: Increase pressure to thicken your line when moving towards the outer corner
For hooded eyes: Keep eyes open and look straight ahead as you map out your winged liner or graphic eyeliner looks
Check out videos above for more!
*Freak and Mucho Mucho's larger color pigments require an extra shake (or two), to truly saturate the felt tip with bold, pigment-packed color.
Shades •Zero (matte black, brush tip)
•Whiskey (matte dark brown, brush tip)
•Hi-Energy (blue shimmer, brush tip)
•Binge (matte sky blue, brush tip)
•Deep End (deep teal shimmer, brush tip)
•Oil Slick (gunmetal shimmer, brush tip)
•Mucho Mucho (matte yellow, felt tip)
•Ozone (matte white, felt tip)
•Freak (matte lime green, felt tip)
Aqua/Water, Ammonium Acrylates Copolymer, Butylene Glycol, CI 77510/Ferric Ammonium Ferrocyanide, CI 77000/Aluminum Powder, 1,2-Hexanediol, Silica, Phenoxyethanol, Beheneth-30, Hydroxyacetophenone, Caprylyl Glycol, Microcrystalline Cellulose, Polyglyceryl-3 Disiloxane Dimethicone, Aminomethyl Propanol, Cellulose Gum, Xanthan Gum, Citric Acid, Sorbitan Trioleate, Peg-40 Stearate, Peg-60 Hydrogenated Castor Oil, Polyglyceryl-10 Myristate, Polyglyceryl-10 Stearate, Tocopherol.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
is this eyeliner without chemicals
- Asked by Miri
- Official Answer By Urban Decay - Brand EngageHi there! Thanks for your interest in our 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen. At Urban Decay, we are committed to upholding the highest safety standards for all our products, and the L'Oréal Group, which includes Urban Decay, rigorously screens and tests every formulation to ensure full compliance with safety regulations globally so you can use our products with complete confidence. We suggest reviewing the ingredient list to ensure the product is suitable for you and for your personal suitability.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Fun colors, reliable, and doesn't run/smudge!
I love this product. In the past, I have opted against liquid liners because they run easily. This dries quick and does not smudge. Now, Urban Decay absolutely NEEDS to create an eggplant color. Also a multi-color (depending on lighting, oil slick/chromy) one would be sick!
Most Helpful Critical Review
Not at all as a good as the old UD liquid eyeliner
I can't tell you how excited I was that UD brought back liquid eyeliner. I LOVE liquid eyeliner - been using it since I was a teenager in the Eighties, so for over 35 years. There are so few *true* liquid eyeliners that are available these days. but I was so disappointed and returned it - it's not...
1759 results
Bring back the clay liner
I bought this, because I guess tarte discontinued their tarte clay eyeliner. And I mean it's ok., but it loses its pigment after a few passes, always has me thinking it ran out. Bring back the clay liner!!
Urban Decay Liner
This has been my absolute Favorite liner since day #1. I love the mild shimmer it gives off and the ease to apply. I get compliments on my liner all the time. I work in Healthcare and see a whole lot of people thru the day and I never have to worry about it wearing off or smudging, even during a 12 hour shift. The only color I don't have is the white as I know that I would not get much use out of it but I wish that Urban Decay would develop a shade in the purple family. I'm a green eyed redhead and purple shadow is my frequent go-to. I usually wear the blues or gray and the blues surprisingly pop in a nice way but would Love to have a shade in the purple family. I highly recommend to everyone that asks what I'm wearing.
Not worth it
Yeah so this product is for people who dont wear eyeliner every day. It dried out fast and you have to continuously shake it to get the product out. You get WAYYY to little product for what youre paying for. Def not matte enought for me i hate the shiny liner look. I wear this to work im a cook that works with cold foods and sometimes the liner doesnt last all day
Great product!
It's the only liquid eye liner that didn't irritate my eyes and can actually comfortably wear all day. Love the ergonomic grip. My new favorite eyeliner.
Not the quality I expected.
As somebody who wears glasses - this eyeliner is impossible to use as because it is so long, you cannot lean towards the mirror. It is also not an impressive black pigment and dries out WHILE you are using it. I also am after what appears to be an allergic reaction on my eyeliner after one use - i have never reacted to an eyeliner before. I also have this in the green color, which stains my fave and is nof pigmented either, but that i have never had this reaction to. Not even worth buying on sale. Super disappointed as i had been eyeing this for a while.