Size 1 in|
Store & Pickup Availability
Bio Ionic's 10X Pro Straightening & Styling Iron has vibrating 1" plates for polished styles in a fraction of the time, while proprietary mineral complex emits negative ions for hydrated strands.
Rated 4.19 out of 5 stars
I did not purchase this from Ulta, however, I would have if I would have realized it was available here sooner. This is hands down the best flat iron I've ever used. My hair is bleach blonde, fine, and tangles easily. This glides through my hair with ease. Not to mention how soft and shiny it left my hair. Great-great product!!
I own the classic bio and love it so much. Got this one thinking it would be amazing with the plates but it's not as good as my old classic one
Vegas beauty from Vegas
Catches hair, doesn't straighten well. I returned it and picked up a iron at a fraction of the price which does a much better job. Huge disappointment and waste of money.
Kristen T. from Greenville, SC
Literally the best flat iron I've ever used/owned. I have extremely thick hair with natural waves and this product smooths and straightens like it's nothing. No snagging no hair breakage. IM IN LOVE
Livefreetiffany from Cook, MN
The best. I love the vibrating plates and the smoothness of my hair after. Worth the price. I've had for a year now and still going strong.
Jwilson from Washington
This is my second 10X Pro Straightening & Styling Iron that I have had. The first one our new puppy decided to use the cord as a chew toy. I had to resort to using two different back up ones (salon grade ones) and they didn't even compare. I received this as a Christmas gift and couldn't wait to use it. It was just as good as I remember and could tell a difference in my hair. So happy to have this again!!!!
Wouldn't recommend from Iowa
This by far has been my favorite until it stopped working this morning!! For that much money it should work for quite awhile and am seeing others have had the same problem. Probably won't buy this brand again which is sad bc I loved this!
Adri from Pleasant Hill
This flat iron makes me feel like I just left the salon. In love with it!
gloria from ky
I have had this for a few years. I got a deal on it at a salon. this is a good straightener. I rarely use the vibrating plates because they don't seem to straightener as well as non-vibrating. it I use mine on either 340 or 360. I have thick, fine hair. I usually have to section it pretty small to get truly straight hair. sometimes it will become frizzy later but that's usually if I don't put true effort and section it. I don't feel like it damages my hair. It doesn't snag my hair either. it's really smooth.
SaraP from California
I love this product but for the price, it should last more than a year. It still works but the heat drops very fast. I have to use it at 450 and it drops to 260ish within a second or two. I'm now shopping for a new straightner, ugh!
Suz28 from Washington
Hands down best straightener I've ever owned, and the vibrating plates are a game changer!!
Nikki from Bradley Illinois
I purchased this iron about 8 months ago and fell in love with it. I have super long, thick hair and it worked like a dream. I have only used it maybe 20 times so far. I tried using it yesterday and the vibrating option is barely working. Unbelievable for the price. Of course there is nothing I can do. I would not recommend this product for that price nor on sale.
kittencat from chicago, il
I've read a few reviews about the flat irons and blow dryers from this company and a common occurrence is that you fall in love with the product, only for it to stop working. I was hoping that maybe they just had a poor series (which does happen with every product out there) and have since fixed whatever the issues were, but I was wrong. I curl or straighten my hair with a flat iron an average of 2-5 times a week and instantly fell in love with this product. However, like other reviews have suggested, it suddenly stopped working after about a month or so of use. I personally don't mind if a product you use often dies within a year or two, but within a couple of months... and for the price tag, it's not even worth the try
DianaL from Oklahoma City
I really like how this flat iron works on my hair. My issue is I've had two not that both broke. One had an issue with the switch that turns on the vibration - it basically broke and just kept vibrating even when not in use. The second one had an issue with the heat. It wouldn't heat up. So something faulty there.
Dali from Puerto Rico
Bought one for my niece and one for myself. Im 40, she's 27 and told me about this super expensive flat iron. I was apprehensive at first but she asked me for it, so when I saw it on the 21 DoB I decided to get one for her but I tried it and LOVED IT. So I kept it and immediately purchased another one the same night! I also used 50 worth of points so even better. We both have naturally curly fine hair and it works wonders.
Meg from Kentucky
I've only had it a few days but it gets my hair SUPER straight and it feels so soft and healthy! I love it!
Yola from Georgia
I have thick long Hispanic hair? Wavy/curly the vibration worked for two months and stopped now when I straighten it's not worth the money.. look for another flat iron this one is not it!!
Donna from Cleveland, TN
I've always used a Chi and my hair has become dry and damaged, after using this straightener for less than a week my hair feels amazingly soft!
AC from South Carolina
I absolutely loved this flat iron, but I haven't even had it for 2 years and it just stopped working. Did not purchase again.. too much money spent on it for it to stop working after that short amount of time. It was amazing when it worked.
Chrissy from California
I love this product I have super curly hair I can get my hair silky in about 20 mins can't wait to get the blow dryer
Jen from Ocean Springs MS
This flat iron is super light weight and does an amazing job quickly! I highly recommend!
dej from ohio
this is my ride or die flat iron! hands down the best i've ever used!!! i have thick coarse 3C/4A hair and i love having it straightened and this flat iron gives me the best and most long lasting results! I've used GHD and it looks good the day of but the next day i have to completely restraighten my whole head… not with this though. i also have noticed that my heat damage is not as bad as it was with cheaper irons i used before this!! i highly suggest anyone with textured hair get this!!!!!
KB from Houston, TX
The iron is smooth and I like the vibration feature. Only con is I have to constantly wait for it to reheat. For example I will heat it up to 420 degrees, run it through my hair a few times, and then it's back down to 384 degrees.
Kim M. from KY
Love it! Gets to the root good and also you can do beach waves with it. Super happy with it and loved the sale price!
Momma from Louisville KY
After a decade and half of buying a different $100 Chi every year or 2…I finally decided to listen to my hairdresser and buy this and I couldn't be more happy with my purchase!
Vavaaval from Olney, MD
I used to have an old Chi and traded it in for this straightener. Best decision I made!!! I love the vibration setting and how quickly it heats up. My hair is ready in less than 10 minutes!
Beauty Fan from Columbus, OH
It gets hot very quickly, but snags my hair and drags as it pulls down. Not smooth and silky feeling like my past GHD. Bought during the hair event but will not repurchase.