Bio Ionic's 10X Pro Straightening & Styling Iron has vibrating 1" plates for polished styles in a fraction of the time, while proprietary mineral complex emits negative ions for hydrated strands.
I did not purchase this from Ulta, however, I would have if I would have realized it was available here sooner. This is hands down the best flat iron I've ever used. My hair is bleach blonde, fine, and tangles easily. This glides through my hair with ease. Not to mention how soft and shiny it left my hair. Great-great product!!
I own the classic bio and love it so much. Got this one thinking it would be amazing with the plates but it's not as good as my old classic one
I see a lot of negative comments on this straightener. However, I love this straightener. I currently have a Babyliss and was wanting something different. This iron is great. Makes my hair super soft and shiny. It straightens the back of my hair really good where the Babyliss would not! I have always loved this brand. I would definitely recommend this straightener!
I have thin curly hair and my repertoire consists of hair dryer, straightener and curling iron. This tool chops my hair prep time in half. It's amazing! While I could use this tool and already dried curled hair to seamlessly and smoothly straighten, I opt to loosely blow my hair dry first and in minutes this tool sweeps in to either straighten and smooth or curl into loose beachy boho curls. Even in the miami heat and humidity my style holds! Almost unheard of before. It's amazing!!! So glad I splurged!!!
This straightener makes me hair so soft. my hair looks healthy after i use it. i straighten my hair everyday for work and school. it cut down my Straightening time in half. definitely recommend this product!!
when I first purchased this I thought the vibrating feature was gimmicky and probably useless, but omg it makes my hair so silky! I love it! it's easy to use for curling as well, even though the wand is slightly curved. I'm happy with it.
Best straightener I've ever owned. Worth every dime!! Vibrating plates really make a difference.