Product Reviews Rated 4.6 out of 5 stars
118 Reviews
Most Helpful Positive Review Great natural even color, easy to use I was pleasantly surprised by this product as I usually use Minetan Violet (mousse), but I wanted to try this based on the reviews and skin benefits. The day before I did my usual thorough exfoliation. Right before applying, I applied CeraVe to toes, insteps, heels, ankles, knees. Then I put on gloves and applied pretty liberally (maybe too liberally?) to legs and thighs, then used tanning mitt in circular motions to smooth in, and then applied excess from mitt to tops of feet, very carefully. I always take a damp tissue to toes afterward so they don't turn muddy from absorbing too much color. The cream dried in about 30 minutes and color started developing after about an hour. Smell is noticeable but not bad to me. My color is very nice, medium golden, no streaks, no orange or blotches, and was even deeper after I applied again the next day (see pics). Loved how my skin felt and looked. I am olive/naturally tan well in the sun, but I self tan my legs (I use La Mer Soleil Gradual Tan only on face / chest) and let my arms tan naturally (but not too much sun exposure). What I noticed with this product is that while the color is very natural and impressive, it is not the closest match to my natural tan color. I will definitely buy this again, it will be great in winter, esp for nourishment, but it just seems the Minetan Violet and La Mer are a better match to my natural tan color, less caramel-ly. So I will continue looking around.
Most Helpful Critical Review Needs a tint guide! TL;DR - this is ok, but I don't think its much better than something else you could pick up at a drugstore for much cheaper. If you're gunna buy a premium brand, there are others out there I would pick.
I'm a self-tanner junkie. Naturally very pale and burn easily so I've tried more products than I can count in hunt of the perfect everyday natural glow. Compared to other products the smell really isn't that bad and does mostly wash off, but its still worth noting you'll smell like tanner once it starts developing until your first shower. The first major problem I have with this lotion is there's no tint guide! My first application with this stuff was mostly even but I had some really awkward looking spots around one elbow, wrists etc, also missed a small spot here and there. The color is also just ok - its more orange than I'd like, but thats always going to be a little different on everyone based on your natural skin tone. Beware run-off on your towels too. I applied the lotion in the evening, slept in it and rinsed a good 10hrs later in the morning. Even though I only blotted dry, I left behind a big bronze mess on my white towels. I'll be sticking to the St. Tropez mousse. It smells but I never have a single streak and the color is the perfect bronze.
The only real positive I'll say about this stuff is that it felt great after applying - best I've ever used in that category. I didn't notice any odor at all until the next morning and was so comfortable and soft to sleep in. Doesn't feel sticky or like you're going to ruin your sheets. I would also definitely give this another try if they created a tinted version.
Reviewed by 118 customers Great product, amazing quality 5
Christy from undisclosed
Love this product. Produces lovely color and doesn't dry your skin out. Smell is great.
The color appeared gradually therefore 5
Sarah G. from undisclosed
The color appeared gradually therefore it looked natural. I will purchase another tube once this one is gone. I love it.
The best one yet... 5
ES from Washington
I am very pale and have tried many self tanners and hands down this is the best one. I exfoliated before applying went to bed and woke up with a nice tan. Not orange and no streaks. I am hooked, will definitely keep buying!
2nd purchase of this product. 4
Rebecca P. from undisclosed
2nd purchase of this product. Very happy with results.
great product! 5
chelsea from denver
I noticed a difference after 1 use and started getting comments on my tan after the second use. love this to get me through the winter blues! will continue to purchase this.
This really works 5
yuio k. from undisclosed
It is very effective in giving you a beautiful tan.
Great for fair skin 4
BrooklynBee from Atlanta
The color is perfect for my fair skin tone and it is so easy to apply. The only bad thing is the smell but I haven't found a good sunless tanner that doesn't smell so it doesn't bother me.
Worst smell ever and barely noticeable tan 1
jayne1205 from pittsburgh pa
I love Tartes tanning lotion so I was looking for something similar since they had been out of tarte. I love coola sunscreen so when I saw the firming/tanning lotion I though sweet. it says it smells like Piña colada which I love. Sadly it does not, it smells horrible. I put on a decent amount of lotion and expected a tan overnight. you could barely tell I had any color. This must take multiple applications to get any color. not worth it for the price.
Great! 4
Jennifer from undisclosed
Love using this product works wonders for my skin!
The best! 5
CBliss from Sanford, FL
This is the best sunless tanner I have ever used. I liked tan luxe before this but this looks brown and tan versus orange. Smells good and makes my skin so soft! So easy to use-streak free if you apply as directed. The fact that it's a tightening and firming cream elevates it even more so! I have only used it twice so I can only a test to the tanning results. I will continue to use it and see how it works as far as tightening
Obsessed 5
Katie Y. from undisclosed
Hands down this is the best self tan product I've had my hands on. It smells delicious and I saw results after the first time I used it! It's my weekly go-to for an all year tan.
Great Tan 5
Dana S. from undisclosed
I love the tan I get from this product. Def top of the line.
Love this! 5
Becca from NEW YORK
I was hesitant to spend this much on a tanner (I've been using sublime tan for years) but the reviews & organic ingredients convinced me to give it a try. Love it! Totally worth it!
Creamy 5
Mary A. from undisclosed
Thick and creamy. Easy to see where you put it to build your tan. Natural color and lovely scent.
Will not buy again 1
Kristina F. from undisclosed
The tanning leaves splotches even with the tanning glove that I bought. It leaves my skin more orange than bronze which I'm not happy with at all. I will buy another cheaper tanning product from now on that will not change my skin orange. I just wish the product wouldn't turn my skin orange and not be so expensive.
Best Sunless tan 5
Anne F. from undisclosed
This product provides natural looking skin color, is super easy to apply and has a lovely scent.....a bonus. I've been using Sunless Tan for the last year and really like the results.
Way more convenient than other self tanners! 5
Olivia R from Indianapolis
I've always used foam tanners like Loving Tan and St Tropez but this lotion is wayyy more convenient! I put it on after getting out of the shower at night and wake up with a tan. It gets darker as you use it night and night too. It feels like a regular body lotion, doesn't stain any sheets, and smells great! I absolutely love it.
Beautiful tan! 5
Victoria W. from undisclosed
I've been using this Sunless Tan from Coola for two years. It brings about the most beautiful tan. I get compliments on it all the time. Beautiful, don't hesitate!
Smooth, easy, amazing 5
Sarah from undisclosed
I love this product! I've used a lot of fake tanning products before and with COOLA's I really love not only the quality but also the fact that their sourcing is ethical and the company is overall a transparent, trustworthy company
Both products were better than 5
Christiaan R. from undisclosed
Both products were better than I expected. The sunless tan firming lotion when I applied lasted for a long time and was a great colour. The face tanning serum was perfect.
Love the tanning lotion! Everyone 5
Anita J. from undisclosed
Love the tanning lotion! Everyone thinks I've been sun bathing!!
Organic Sunless Tan Firming Lotion 5
Lesley M. from undisclosed
This product produced an even/streak-less sunless tan. It's a little thicker and requires some work to rub in completely, but I'm assuming that helps eliminate any unnatural awkward looking streaks you can sometimes get with other sunless tanners. I'm very pale and do not tan so I'm always looking for something to give me a little color. I like this product and will most likely buy it again!
Fantastic product! 5
Erin P. from undisclosed
I loved the experience of buying it, the communications during the process, how quickly it arrived, the packaging and hand-written note, and it works perfectly! This is from someone who was being professionally spray tanned weekly before the pandemic, so now I'm self tanning.
This product is hands down 5
Jessica C. from undisclosed
This product is hands down the best I've ever tried when it comes to sunless tanner !
Love these products. They leave 5
Kimberly O. from undisclosed
Love these products. They leave a beautiful realistic tan with no orange coloration. Applies great, with no streaking.
