Rated 4.31 out of 5 stars
Most Helpful Positive Review It gives me life!
This has got to be the best mascara I've used by far. It curls my lashes and keeps the curl the whole time it is applied. Builds very easily without getting clumpy too. As you can see in the picture the left eye has mascara while the right doesn't. A huge difference made in a couple swipes!
Most Helpful Critical Review Really really not for me, not sure what people see in this!
I'm always on the hunt for the *best* mascara, so I research, read reviews, watch youtube video reviews, you name it. Clearly the reviews of this mascara are fantastic but I truly can not understand how that's possible. The brush is that hard plastic kind - as opposed to the soft fiber kind. So i'd repeatedly poke myself in the inner corner of my eye when trying to get the tiny lashes (I've applied mascara 394329875 times, so it's not for lack of experience) The formula is very wet, as in it kind of glides right through them, instead of letting you build up volume. I have shorter, lighter lashes and while this did lengthen them, it just made me look like I had longer, spindly, lashes. Very odd looking. When trying to build any volume at all it became incredibly clumpy. If you have FULL long lashes and just need enhancement, this is probably fine. If you have lashes that actually need the help of a mascara to be fuller/longer then look elsewhere. I actually had to just buck up and buy my old standby L'Oreal voluminous mascara and toss this one. Not worth the few bucks for the hassle.
Reviewed by 1694 customers The best mascara. Better than anything!!
Butterfly chic from Colorado
I like this even better than the more expensive Benefit curling mascara (with the pink top). Plus it's a ton cheaper!
Cathryn from Spanish fork
Good combination! Due to the curved brush, it doesn't clump yet it still has that dramatic effect. It doesn't flake off my eyes by the end of the day either like some other mascaras I've tried in this price range. So worth it.
My go-to mascara
Sarah from Chattanooga, TN
I don't wear a lot of makeup day-to-day so I really pay attention to mascara. Over the last three years or so I have been buying a different mascara each time I purchase to try and find my go-to and I think this is it. It both lengthens and thickens the lashes for me in a pretty dramatic way without being clumpy. Even as the tube got old it did not clump up nearly as much as some others I have tried. The brush is a little weird to get used to, but I like the double-sided-ness because it means I can use just the regular side for every day or also add the fanning side when I want a little more drama. It does start flaking after about 12 hours of wear, but that is usually when I'm ready to take makeup off anyway. It also comes off pretty well with just face wash and water, and eye makeup remover takes care of the rest if I'm trying to be really good. I'll still try new mascaras because I just love to, but I repurchased this and will probably use it as my daily mascara for a long while.
Maddie29 from Illinois
It's definitely not horrible. I like the way it looks, and the brush makes it easy to apply. However, the mascara is very clumpy if you're not gentle with the brush. It is fairly easy to separate the lashes with a Q-Tip, though. The formula is not too wet and it does not flake off during the day.
Favorite mascara for a few years running
Healthy Curls from OR
I've been repurchasing this mascara for a few years now. It's the only one I use. A light coat gives a great natural look, while a couple of heavier coats is fantastic for a night out, and it manages everything in-between well, too. It also never gives me raccoon eyes (something almost every other mascara does on me). It comes off easily with a little micellar water but doesn't run if I cry or get caught in the rain. Truly love this stuff and will keep repurchasing.
Maxi from Texas
This product is good so far but be careful not to apply too much or it will make your lashes droop down after curling doesn't clump at all
Best mascara ever !
Tee from Castle rock Colorado
This mascara is hands down the best one I have used and I have tried them all from name brand to less expensive this one is number one in my book
BrownSugaa from Sylmar, Ca
Your eyelashes look amazing and voluminous. Be careful not to put too much though, if you do, then use one of those eyelashe separaters and do it when its dry.
A little goes a long way
Jade from Wake Forest, NC
I personally prefer the delicate lashes look. When applied correctly, this mascara works quite well for that. However, I have extremely straight lashes, and if my eyelashes are not extremely curled at the beginning of the day, I cannot rely on the mascara to maintain the integrity. However, this could be a user error, so take this with a grain of salt
If you like having 5 big, pointy cartoon eyelashes
BestBiDani from NC
I've tried this product multiple times and continue to be disappointed. The formula is very wet; it immediately pulls down my lashes after I've curled them. It doesn't define lashes at all; it slicks them all together to give me 5 big lashes. If you try to build volume, you just shelack the lashes together more.
I was pleasantly surprised.
B Savage from Dallas
I really like this mascara. I've used more expensive products. This is a great value. I think it really lengthens my lashes and isn't clumpy.
Sixela697 from Tx
Did like this mascara too much. The nyx 8$ is better in my opinion.
MJ from Los Angeles
Maybelline makes the best mascara on the market, hands down. This one is the best. I get length, volume, definition and plenty of pigment.
Mel from Cali
I love the way this makes my bottom lashes look I honestly love that doll like look so pretty !! :) I enjoyed this product :)
Nickolle from New York
Omg probably the best mascara to use if you want volume. !! You need to buy !!
THE BEST MASCARA
Rachel from Pennsylvania
I've been using this mascara for so long now and i absolutely love it. it's fans out my lashes nicely, it doesn't weigh my lashes down, it rarely smudges, the wand is perfect for applying
shoppers guilt from here
love it nice mascara. lengthens curls and volumizes
RNB3 from Memphis, TN
I have tried all other brands and always come back to this one. I get so many comments on how full my lashes look when I use this mascara.
Good for the price but clumpy
A from 585
This mascara does the trick but you need to be patient when applying it because it can be very clumpy.
My FAVORITE mascara
Michelle from Ca
This is my favorite mascara ever. I will never stop using it. I've tried high end expensive mascara, but I will always use this one
One of my go to's
Emi from PA
I'm not experienced with lashes- but I really love that big full lash look. This mascara is absolutely lovely for me. I have pretty long, naturally curled eyelashes, and this mascara really makes them darker and longer. I usually switch in between this and Milk Makeup's Kush mascara.
Sam from Florida
This mascara does lengthen (not a lot) but it gives A LOT of volume. I loved using the blackest black shade since my skin is dark regular black doesn't really pop but this mascara made my lashes POP! I use a lengthening mascara first then follow up with this best combo EVER. Will be purchasing again got a few lash compliments with my combo.
It does clump and takes awhile to dry. I
Would maybe buy again
Eireann from Colchester, VT
The first application was super wet and clumpy and curling my lashes was a struggle because of it. There was too much mascara on the brush and I found myself having to wipe a lot off the brush before applying again.
Not for straight lashes
Dababy from San Francisco
I'm Asian with bone straight hair, even on my lashes. This is not a light formula to use on lashes after curled with eyelash curler. It turned my lash right back to its natural state lol.
best drugstore mascara ive used
bbcash01$ from Marlboro, NJ
ive tried so many different drugstore mascaras and i eventually came back to this! it lengthens and volumizes and doesnt flake, the only con is that it takes a while to dry. still my favorite mascara-- the brush shape gives a good application and the formula is extremely buildable