Rated 4.3 out of 5 stars
Most Helpful Positive Review Love the volumizing and legthening effect, but does clump
I was very excited to see a collaboration between It Cosmetics and Drybar and couldn't wait to try their new Lash Blowout Volumizing Mascara. The description sounds very promising and I love the eye-catching, sleek and fun look of this mascara wand, which is designed to look just like Drybar's signature yellow blowout barrel brush! So cute! And since my natural lashes are very short, light colored and barely noticeable, I really liked the idea of getting instant volume and lift for my lashes with a full-bodied, lush blowout look. Application instructions were simple: apply the mascara brush as close as possible to the base of the lash line, wiggle the brush slightly, and then swipe up along the lashes for instant lengthening and volumizing. I loved the ease of application and how easily this brush grabs every single hair, but despite the claim that this mascara is clump-free and separates the lashes for an amazing look, I noticed that this wasn't true. The mascara does clump and make my lashes stick together (towards the outer edges of my upper lash line) due to the really close bristle design. I try to do only one quick layer now every time I use it to avoid this issue and this gives me somewhat better results. Also, using a lash brush afterwards helps a little bit to separate the lashes. Overall, I have to say I really love the look this mascara gives my lashes! They are much more defined and noticeable, long and full, with a natural curved appearance. I really hope the texture will be improved to be non-sticky, and this would definitely become my new go to mascara! I also love that the formula is infused with biotin, jojoba oil, Vitamin E and collagen to help strengthen and condition lashes! I recommend you give this mascara a try for yourself! Definitely much better than drugstore brands!
Most Helpful Critical Review Doesn't live up to the hype, flat lashes
I've been seeing the Lash Blowout Salon Volume Lift Mascara advertised all over social media, and so I was super excited to be able to try it! I thought that two big brands working together to make a new beauty product, it would be amazing. Unfortunately, it doesn't live up to the hype. I absolutely love the packaging, it's adorable! The mascara definitely lengthens your lashes! It also stays soft, and doesn't give you crunchy/hard lashes. But here's why it fell short for me: My first complaint about this mascara, is the wand/applicator. The way the bristles are, it makes it really hard to "get in there" and get between the lashes. I felt like I was just coating the bottom of my lashes, and not the entirety of them. There was so separation, it clumped my lashes together. I had to use a lash separator to get them looking presentable. Secondly, is this mascara's claim to "lift". I had the exact opposite effect. I curled my lashes before use, and within 3 minute of applying, my lashes were flat. (I included a picture of this) And the strange thing is, I've never ever had this happen with other mascaras. Third, this mascara is not waterproof in the least bit. It doesn't claim to be, but if it's not waterproof or at least water resistant, there is literally not point in using this for me. Fourth, it definitely starts flaking towards the end of the day. Fifth, this formula is super wet and messy. Both times I tried this, I ended up with a blob of mascara in the corner of my eyes above my lash line. I really wanted to love this. It definitely lengthens your lashes almost instantly! But length means nothing when you have no lift, and it makes your lashes flatter than before you started! The formula was just too heavy to lift my lashes up, and keep them there. In all honesty, I believe believe my drug store mascara out preforms this in every single way. For the price and performance of this mascara, I definitely cannot recommend this, and will not purchase it in the future.
Reviewed by 898 customers So Impressed!
Win win from Columbia, SC
This mascara doesn't clump, doesn't irritate my eyes. Doesn't run, but comes off easy when removing makeup. It also makes my lashes look long and full. I was a Bad Gal Bang user for a while but this will be my new Go-to mascara!
The only negative complaint is the rounded bottom which prohibits standing the mascara up!
Thanks IT Cosmetics
longhair from Oklahoma City, OK
I had lost some of my natural fringe and was looking for a mascara that would be flattering for what was left. I tried several but this is the one that made a beautiful difference. It must be kind and gentle as well because the density of my natural fringe has improved since I started using this seven months ago.
Fine but not amazing
JoannaMomOfMany from Albuquerque, NM
Bought this based on a glowing review from a blogger who had recommended my previous favorite mascara. This works fine but results are not amazing, especially at this price point. I preferred the blogger's previous recommendation by far. In fact, I also prefer the 2 drug store mascaras I'd been using just prior to buying this. It gives decent volume but doesn't lengthen much at all. (I need both, not one or the other.)
Finally, a mascara that does not make my eyes irritated.
DDuLion from West End, NC
In the last 2 years, I have developed a reaction to mascara. After trying both less expensive and more expensive brands, this one seems to be fine.
I have bought this product twice now and i love it.
Bare Maria from Farmington, NM
I use this product everyday and love it. It also has biotin in it. So far havent seen much lash growth difference.
Love how it makes my lashes look!
Ms. Woody from Arizona
I love how this makes my pale lashes pop and look long, full and healthy without weighing them down or being to "made-up" looking. It is easy to apply and lasts well on me. It is my everyday mascara now. I just wish it lasted longer - I seem to go through it quickly and don't wear makeup everyday. That is the only con I can find.
Love this mascara!
FL girl from Jacksonville, FL
I have been using IT products for a long time and have never been disappointed. This mascara is the best I've tried so far!
Does it all
Banana from Denver
ALL DAY WEAR. My lashes stay curled, long and voluminous all day. It is not hard to get off with makeup remover and it doesn't crumble throughout the day. This mascara does everything.
Rdkai from Omaha
I have tried millions of mascaras and I love this one. Bought a back up already.
Old and Used Product on the Shelf?
Just Me from Vallejo, CA
The product itself seem to be okay. However, I believe I have gotten an old and used product that has remained on the shelf for awhile. There were only two boxes left of the mascara. The display sample has been taped shut. I will be going back to the store and try to return the item I bought.
BritD from New Mexico
I seem to be somewhat aperitif to this mascara. My eyes itches and burned the 2 days I used it. But aside from that it's horrible mascara! My lashes stuck together all day and it didn't lengthen or add any volume!
Love this mascara
cmcastre from Redlands, CA
I really like this mascara. I have short, sparse lashes and this product really enhances what little I have. I get great separation and a natural look, if I want it with the option to go bigger. I have been too lazy to take it off while exercising outside in hot weather, and it hasn't flaked or ran. This mascara has not come off until I want it off.
Definitely will buy again
Sherri from Metairie, LA
Wonderful product - much better than Clinque's chbby
Pattie from Pittsburg
This product makes your lashes look incredible! Look like false lashes but not fake
Wear All Day
Courtney B. from Cincinnati, OH
I LOVE this mascara. I think it's great for volume and for length. I don't think there's any clumping, whatsoever. I can wear this all day long and it still looks like I just put it on. With other mascaras I've tried, I usually smudge throughout the day. That's NOT the case with this mascara. I have tried this for about 3 weeks and still have yet to have any smudging. I highly, highly recommend this mascara. Well worth the money.
Me from Cedarburg, WI
Was good at first but very quickly came out of the tube very clumpy. Also weighed down my lashes
I would not buy this product again
Wake up make up from Apollo Beach fl
Did not like the product. Other brands are much better .
Not worth the price
Janet from Hawai'i
I love dry bar so when I saw this mascara I was super excited, however, it was such a disappointment. This weighs my lashes down and it feels like it never fully dries. I would not recommend this mascara, especially at the price point.
AL Jules from Alabama
I can use this daily and have sensitive eyes. So far, this mascara does not irritate. Huge win for me!
Talyn from Wisconsin
Makes my lashes look fake!!!! ❤️❤️❤️
This product does what it says!
Sally from Flagstaff AZ
It definitely costs every eyelash and lifts them on its own! I was shocked! My eyelashes are super straight so the fact that this product lifted them itself was a huge plus. I have found my new favorite mascara
Tazzy from Romeoville, Illinois
I have used so many mascara that say makes lashes long, but this one really does. It doesn't take much to make them long. Only a few passes over the lashes and I can see them under my glasses. And the packaging is such a cool idea.
Cheryl from Bakersfield
NO flaking. Stays on all day.
Best mascara I have ever purchased
Mimi from Brigantine, NJ
This product is awesome! I love the "it" day/night moisturizers, face wash and eye cream but the mascara is the very best! I highly recommend!
Not my fave
Permegan from Ohio
I received a sample of this one time which I LOVED but for some reason the full size does not seem like the same product. I never had these issues with the sample but once I bought this one, it was such a watery wet formula, it always got on my eyelids even though my application was the same as I have been doing for 20 years. It also seems to leave lashes clumped together. Volume is there, as is the curl and inky-blackness as claimed, but I am undecided because of the messiness factor. I may return it and stick with my tried and true better than sex, which is a drier "waxy" formula, and for me just works better.