Rated 4.19 out of 5 stars
Most Helpful Positive Review Moisturizing coverage - Impressive!
I first saw your palettes in Ulta and was struck by the use of a historical beauty like Nefertiti, but I'm a white woman and thought the colors may be too bold for me so I passed it by. But then I saw a NikkiTutorials video in which she talked about your line being a full coverage foundation that she thought exceeded the brand I was currently using (Tarte). So when you had a 50% off sale I decided to try. I was hesitant because I'm very pale and I'm 45, so full coverage gets very dry and cakey on me. I was SHOCKED to see how moisturizing and blendable the formula was, the concealer went on so smoothly - there was no issues with thickness or cracking. I never seen coverage so smooth before, it emboldened me to try your powder, (which is a no-no for older women because it dries the skin) - but because your product was so moisturizing the powder simply lightly set - no caking, no clumps - it went solid for 6 hours! I haven't been able to do my make up that flawlessly in ten years (when my skin was younger). I fell so in LOVE with it that I have now bought foundation for two of my friends. Any woman reading this scared to try - GO FOR IT, totally worth the money. You don't see creamy strong formulas like this at the drug store. My pic below - again, I'm 45 - I DO have wrinkles, this formula is so rich it actually managed to conceal my crows feet so only ONE wrinkle was visible after application (a deep one by my eyebrow). I ran to try it on my Mom (who is in her 80s and from Paris, she only uses Chanel Lumiere), she commented that Juvia gave just as much coverage, for so much less of a price. Make a luminescent version, and my mom will buy a bathtub full, Chi Chi!
Most Helpful Critical Review Beautiful
The finish of this foundation is gorgeous and covers 95% of my hyperpigmentation. As someone who struggles to hide dark marks left by acne, even with regular and color correcting concealers, I'm super happy with the coverage. It looks beautiful on the skin, not cakey or heavy at all. My issue is that the color descriptions didn't end up being super accurate and I was unable to find a great match. I purchased Vienna, Maricao, and Bali since I am someone with fair, neutral to warm skin and figured it I would be better off having a few shades to test. Maricao ended up being a little more peachy than neutral, but my closest match. Vienna is quite a bit darker with more of a rosy hue, but would probably work if I got more tan. Bali, though supposed to be lighter than Maricao and neutral, is very yellow and slightly darker than expected. I think I can mix Maricao and Bali to get a better shade match, but I'll likely look at getting the two lightest shades if they go on sale again. Pictured left to right: Vienna, Maricao, Bali
Reviewed by 4154 customers Just buy it, people!
Amy the Nurse from North Carolina
This foundation is wonderful. I wanted to try it out after watching several reviews on youtube about how full coverage it is. I usually use medium to tint or no foundation due to my busy nursing career but sometimes I enjoy full on glam. I have to say this foundation is all that it says it is! It is full coverage satin matte finish and I was honestly really surprised that it didnt dry my skin out. I have dry to combo skin and extra dry skin in the winter time but I put on my daily moisturizer with ELF dewy primer and it stayed all day long and never once made me feel like it was drying out and it was a stunning finish! I def would never try it without my moisturizers underneath just because of the nature of my skin being dry and it being a matte finish but I was wow'd, yall. Go ahead give it a shot.
I love the Color of this Foundation
Antonia from Dallas, Texas
I like to use it daily, it has a very pretty color. The con is it comes off/transfer to clothes.
Perfect Match and coverage !
Flowerboss from California
I love this foundation ! I bought it when it was on sale just to try it and I'm so happy I did! It has great coverage , but it is matte so if that's not the look you are going for then I would try a different foundation . The range of colors for the foundation are great , and I love that I can get a foundation for olive undertones for this price range. While I love some drug store brands their colors tend to be on orange side . If you're looking for a great full coverage foundation that won't break the bank this is the one for you!
the best foundation!!!
Giselle from Durham
Literally my go to foundation ! I'm really glad I tried it out I saw a YouTuber try this and I had to get my hands on it and ever since it's been my go to ! It's long wearing and leaves a Matte finish and this is very good for me since I have oily skin this foundation really works !
Beautiful finish and shade
Airie from Danbury, Connecticut
I'm very fair and have a hard time finding foundations that fit my skin tone are yellow toned and light enough and this one is perfect! I bought shade ISLA 730 as a guess and not even exaggerating- the perfect match. I have combination skin as well and find this lays nicely on my skin and ages well through out the day and doesn't become patchy or enlarge my pores. I don't set it with any powder and I apply it with a brush if anyone is curious :)
Looove this foundation
Nay from Waco Texas
Super coverage a little goes a long wayy l. Love it
Not Worth The Hype
carolynr from Lynnwood, WA
Doesn't matter what primer I use or what powder I use over it, This foundation creases in lines I don't even have. This foundation also oxidizes and doesn't stay full coverage all day after one hour I have lines everywhere and almost no coverage left.
Kitty from Marietta ohio
I love this foundation I have had the hardest time finding a good foundation and this is so great!
Not a fan
Steph from Wisconsin
I wanted to love this, it feels light on the face and was easy to blend, but it was very yellowing to me, and after a few hours when my skin started to get oily as it does, my face was sooo shiny and the foundation was like sliding off my face even with moisturizing and priming and topping it off with the matching face powder and morphe setting spray. Will be returning
Sophia H from Orange County, CA
As soon as I heard about this foundation, I had to get it. Everyone had been hyping it up as super full coverage and super silky smooth across the skin. As soon as I put it on my face, it completely dried my skin up and made it look horrible.
Gaby from Round Rock
the color match is beautiful it's pretty full coverage but definitely buildable if that makes sense, goes beautiful with the Juvia's Place concealer! Definitely the first foundation i've found that's perfectly matched my skin and made it looks F L A W L E S S definitely buying again!'l
Nahomy from Modesto
It so good 😊 but the only thing is that you have to go in store to see your shades because online it is way different
High and Dry
Caity from Pennsylvania
I love this brand but this foundation is not exactly the best for dry skin types. I was honestly amazed that regardless of picking the wrong shade that I was able to use a damp beauty sponge to soften it. It is buildable with medium to full coverage, so I like that but I don't think I'll be buying it again after finishing it. It really reveals my dry skin issues along my cheek and jawline but wearing a mask makes it less noticeable right now. I hope they make a hydrating formula soon. I would try it. I also hope the bottle size is made bigger because the conceiler I purchased with it seemed to have more product in it.
Melts right to my skin I'm color burkina 🥰🥰 love
🐝 Bee from Knoxville TN
Melts right to my skin I'm color burkina 🥰🥰 love Not to heavy perfect coverage
Creamy, smooth finish, lasts all day
Happy customer from Brooklyn NY
I've been using this foundation for about a month now and I absolutely love it. It's very rich and creamy, glides on smoothly (I use a face moisturizer and then the ULTA hydrating face primer before applying). A little goes a long way and it lasts me literally all day until I wash off. I selected my color online (because COVID) and I'm astonished that it matches my tone beautifully— the first time I'm ever truly happy with a color match, even after trying other brands in person. I'm excited that this brand is Black owned, and I appreciate that ULTA made it easy to find it through their Black owned businesses feature. I'll definitely buy again.
I will purchase this product again
Renee from Vero Beach Fl
Hives great coverage on skin hides all my blemishes
This product doesn't come in a light enough
Anna banana from Roseburg OR
I'm sure this product is would work better for other women but I'm am a ginger and a lot of company's don't make my shade, it was too clay like so I had a hard time getting the foundation where I needed it to be
Tiffany from Inman SC
I wanted to like it, but it was the worst for my skin type. It is very drying and it separates horribly and sinks into wrinkles I didn't even know I had. A little goes a long way, but definitely wasn't for my dry skin. I have to use 2 moisturizers, primer, powder, THEN foundation. The Ulta brand works better for me...
Great coverage and oil control!
Chershow from Maryland
I have cutaneous lupus and this foundation provides incredible coverage and has serious staying power! Matte finish lasts all day. Love, love, love!
Sliding All Around
Melbatoasties from Florida
I was so excited to try this foundation. I got Isla and it matched me perfectly. It was super full coverage and awesome in theory. BUT it never set, it just sat there and0 slid all over my face which I had only one other foundation do. I could literally touch my face and have the foundation come away without any force.
I would buy this again made my favorite look natural
Chyna from Orlando Florida
I don't like wearing makeup but I like this one
I will be purchasing again
T from Hazel Park Mi
I like a foundation with good coverage and this one is perfect. I mix it with a little bit of oil so it's not so matte and it's still great. Definitely recommend. Would give 10 stars if I could.
Can't say enough great things!
EmB from Morgantown, WV
I absolutely love this foundation! It's such a full coverage foundation that I use barely any for my entire face, so don't let the size fool you! I use a thick foundation brush to apply or a beauty blender and my entire face is covered with about half a pea size! The color is FANTASTIC and the shade range is incredible! I use two shades for winter and summer and it matched my complexion so well! It looks so natural, not candy at all and it makes my skin look so healthy! I'M IN LOVE!
I would purchase again
Alyssa from Connecticut
This foundation is amazing with hiding any dark spots or hyperpigmentation, acne scars etc.....if you are someone who becomes oily throughout the day I definitely recommend setting it with a translucent powder and a few touch ups throughout the day . This product can be cakey if used to much so a little really goes a long way!!!. This product unfortunately for my skin type does break me out if I use to much and do not use setting powders ,so be aware if you are someone who is acne prone. Be sure to use a great cleanser especially after a long day of wearing.
Makeupqueen from Charlottesville
Full coverage and it looks flawless!