Rated 4.42 out of 5 stars
Most Helpful Positive Review Quality Hair Treatment that Restores Shine and Smoothness
This stuff is liquid gold for your hair. It is specifically formulated for color treated hair to restore youthful movement and sheen. I started using the Pureology line in my late 20's on the recommendation of my hair stylist. I had dry brittle hair thanks to genetics, hormone changes and carelessness; not to mention I used to consistently straighten which was terrible for my hair health. My locks are also wavy/curly, probably a 2C with a proper routine. I only maintain highlights, but my hair is my thing, so I have been trying to up the moisture factor as much as possible to coax out my natural curl. To test this treatment, I shampooed and rinsed with my Pureology shampoo, applied a quarter size amount of Hydrate Superfood on my medium length hair, let stand for 5 minutes then rinsed it out. While finger combing my damp hair I felt the difference. My hair looks and feels much healthier.
Pureology's Hydrate Superfood Treatment is 100% sulfate free and it also includes both avocado and coconut oil, which are light weight and absorbs quickly to leave hair protected and never greasy. Pureology uses sustainably sourced vegan ingredients to provide the perfect amount of moisture and movement as well as an Antifade Complex with Vitamin E and UVA/UVB filters to protect color and vibrancy. I shampoo my hair weekly, so this Superfood Treatment needed to last between washes and give me the gentle protection and hydration that my curls love; it certainly lived up to the hype. I have more volume and shine then I did before regularly using this treatment. I have even been growing my hair out, so I was not expecting more volume since I have slowly been adding more weight to my hair with the length. Pureology Hydrate Superfood also has a fantastic scent. It smells fresh and luxurious, like an expensive perfume. I know everyone has a different fragrance palette but I found it very pleasant.
Most Helpful Critical Review Old version better
I loved the old mask Hyra Whip in the original purple container. I have bleached blonde hair and it was the only mask that made my hair soft, silky and shiny. Used it for years. This new formula did nothing for my hair. My hair was no where near as soft and shiny as the old formula. My hair was dry and straw like after using this product on my hair. I will be returning. Fortunately I found another brand (Caviar) that has an amazing mask that I will now buy, which left my hair super soft. Too bad, I was a devout fan of Pureology for years. I still buy their Hydrate shampoo in the purple container. Hopefully they don't change that formula.
Reviewed by 359 customers Holy Grail
Kait from Richmond, Virginia
Almost two years ago, I had a stylist fry my hair. I had used this before with my previous stylist so I decided to give it a try again. It kept my hair soft and hydrated so it wouldn't break off any more than it had from the bleach damage. And now with cutting all the damaged hair I use it on my healthy hair. My stylist now says she can't even tell my hair was ever fried. It is a must!
thin hair from Yuba City, CA
I use this product as a daily conditioner. My hair was thin and see through before using this product.
Lek from Colorado
I've been using Pureology's products for most of my last 20 years. When my hair was getting really dry I naturally assumed the pureology superfood hydrate treatment would be a great mask. Unfortunately it left my hair very dry, not soft and silky as I thought. When I went to Ulta to find something else after months of not using any mask and needing it, I told the different associates my experience with this mask and both of them said the exact same thing about it drying out their hair. Apparently the previous formula was much better. It's too bad that it does the opposite of its intent, especially at such a super high price.
I would buy this product again
Nikki from Ann Arbor Michigan
Loveeeeeeeeee this product it's amazing I alway dye my hair but it helps with the texture
I've tried them all! Best treatment mask ever!
Kmg from South FL
I have wavy, highlighted, colored, and damaged hair. This conditioner addresses ALL of that. Best product ever!!
I get salon hair after every use!
Shelby from New Berlin, WI
My salon was offering this complimentary hair mask with my hair color and haircut and I loved how my hair afterwards. I decided to purchase it and try it in my normal hair routine because my hair usually goes back to dry after I wash my hair since my hair appointment. When I tried it, my hair was as soft as it was at the salon! Definitely going to keep this hair mask in my hair routine.
Hair wouldn't hold a curl before this
Little red from Berkeley, CA
I discovered this last year. I have long, thin and fine red hair, and my whole life my hair hasn't been able to curl. I never knew how dry my hair was til i used this treatment. I was able to get amazing curls with a straightener that held all day, I was shocked.
The color of my hair was also starting to fade to more blonde which was disheartening, but after using this regularly my hair looks darker and more my original color again which made my heart so happy you have no idea.
Learn from me, though. Don't go too ham and try to use it more than suggested, 2, maybe 3x a week, because my hair suddenly was like straw from dryness when I tried using it everyday for a bit. My guess was my scalp was like welp guess you don't need natural oil! And pulled way back. Not good. I quit for a couple weeks and started back prudently and it went back to being great again.
Just what your hair needs!
Shell from Englewood, NJ
I got this two months ago, it's "fantastic ". My hair has not been this healthy in many years. Great product!!! I just wish it was a less expensive. BUT; it's worth every penny. Thank you for making this phenomenal Superfood Hydrate Treatment. Awesome !
Troyer from Phoenix, AZ
Love this stuff and especially that it doesn't contain silicones. I've even used this on wet hair without washing it out and let it air dry for an intensive treatment. I was shocked that when my hair dried it was full and bouncy as if I didn't have anything in it! I hope they never discontinue it!!!
Syl from Texas
Not as moisturizing as expected, not enough in jar. Expensive based on amount of product. It says to only use a qtr size but needed more due to my length and thickness.
Love it ❤️
Love it 🥰 from Ulta
I love this so much! My hair becomes so dead, but I put this magic creme in, wash it off, and my hair is amazing. I have really and coily hair, this worked wonders 🤩
LHP5150 from Central Valley, CA
I have long, fine hair that needed some additional hydration. This product left a bit of a waxy feel no matter how much I rinsed, and didn't really seem to do anything positive to my hair. It weighed my hair down and even after blow-drying and trying to style, my hair felt unclean and decidedly limp. Might work great for someone else.
I will buy this product again
Jen from Cape coral, florida
My hair has been super dry and crunchy since I went blonde. It has also been very difficult to comb/brush my hair. I used this mask and left it in my hair for 15 minutes. Once I rinsed it out my hair was super soft and easy to comb/brush. I will definitely be purchasing this product again and using it as my new favorite hair mask.
Annoyed. Wasted a LOT of product.
Sunshine218 from Long Beach CA
Instructions right on the jar state massage root to end. Nowhere does it say to use on damp or wet hair. Obviously you'd need a ton to saturate dry hair. Pureology you should know better.
Definitely buying this product again!
CC from Missouri
This is the best product to nourish your hair! Absolutely amazing!!
This product leaves my hair soft and silky
Jujubee from Nevada
I love to put this mask in my hair and take a long bath, after I rinse my hair is left so soft.
I would by the Hydrate version not the superfood
MK from Indiana
I have used both the superfood and the hydrate version and hands down the hydrate is the best for soft hair. The difference is huge.
One of the best masks I've ever used!
Pookie from Michigan
Seriously this mask is super hydrating and I love it. The only complaint I have is not buying it sooner! It has helped so much this winter with how dry my hair has gotten.
Hate I didn't buy this sooner
Shawk from Raleigh
I have used pureology for 10 years, and recently took a break from it. BIG MISTAKE. Using Redken products has destroyed my hair over the past year offering little protection. I paid the consequences, and now I am back to Pureology and kicking myself for not buying this earlier. I got this mask with the free gift, and left it on for an hour first use. Immediate results softer, shinier, less frizz. I used the hydrate shampoo/condiitioner, color fanantic, and the blonde spray. Note, I have tried Redken Megamask, Alterna, and Olaplex. Nothing compares. Kicking myself.
Best Mask I've Ever Used
Hollywood from Maryland
I don't know that I would have bought this just to buy it, but I have been a loooooong lover of Pureology hair products. I received this as a free gift with a jumbo purchase that I made and I'm so glad that I did. My hair is so happy and smooth and soft right now. Even more so than using the Pureology Shampoos and Conditioners.
cp from Maryland
your hair will thank you
Pureology Superfood Mask
Lucy from Hawaii
It comes in a very small container. It doesn't look full size to me. It's around 6 oz. So $10 an ounce is still extremely expensive. Makes hair really soft I like it better than the shampoo.
buy it !!! you wont be sorry
nana5 from undisclosed
I have been looking for a hair fix, for my dry bleached hair my hair started breaking form heat tools and over bleaching , i tried this mask and i love it it smells so good my hair is so soft but not wieghed down. I have used it for several weeks, my only regret was not buying it sooner.
DawnT from Seattle, WA
I just bought my second jar of the Hydrate Superfood Treatment. I am loving what it is doing to my hair. As I get older my hair is thinning some and also getting drier. I should also note that my hair is fine. I use this once a week and leave in for 5 minutes. Once done, my hair feels so soft, but still manageable. But most of all it continues to look healthier and healthier. I highly recommend this product. It is worth the cost and lasts a long time if used one time per week.
Makes my hair SO healthy!
kchezzy from Columbia, MO
My hair stylist recommended that I try this treatment once every two weeks during the dry fall and winter months to try and keep my hair hydrated, and it is AMAZING how well this stuff works! My hair is much shinier, and there is far less static and frizz. When I went back in for a hair appointment two days ago, the stylist needed to use far less gloss product on my hair because it wasn't dry and sucking up the product anymore. WIN!