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Hydrate Superfood Treatment Mask

Pureology

Hydrate Superfood Treatment Mask

(17) REVIEWS (2) Q&A ASK A QUESTION

6.0 oz Item 2516059

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Pureology Hydrate Superfoods Treatment nourishes dry hair with the wonders of superfoods. Pureology's 100% vegan treatment masks are packed with essential nutrients to moisturize and soften, leaving hair more manageable. Coconut Oil adds moisture and strength while Avocado Oil provides deep nourishment and moisture, leaving hair looking healthy and hydrated. Silicone-free formula and AntiFade complex helps protect color-treated hair.
Shampoo the hair with your Pureology system of choice. Apply a quarter sized amount of Superfood Vitality Treatment to wet, freshly shampooed hair. Wait for 5 minutes while the superfoods treat the hair. Rinse.
Aqua/Water/Eau, Cetearyl Alcohol, Glycine Soja Oil/Soybean Oil, Behentrimonium Chloride, Parfum/Fragrance, Isopropyl Alcohol, Glycerin, Phenoxyethanol, Tocopheryl Acetate, Cocos Nucifera Oil/Coconut Oil, Persea Gratissima Oil/Avocado Oil, Ethylhexyl, Methoxycinnamate, Butylene Glycol, Bht, Chlorhexidine Digluconate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Limonene, Citric Acid, Coumarin, Ci 19140/Yellow 5, Ci 14700/Red 4, Melanin, Tocopherol, Pentylene Glycol, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract/Rosemary Leaf Extract, Ethylhexylglycerin.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyHydrate Superfood Treatment Mask
 
3.5

(based on 17 reviews)

64%

of respondents would recommend this to a friend.

Pros

  • Smells great (10)
  • Easy to use (9)
  • Effective (8)
  • Gentle (5)
  • Good value (4)

Cons

  • Doesn't work (3)

Best Uses

  • Dry/damaged hair (12)
  • Color-treated hair (9)
  • Normal hair (4)
    • Reviewer Profile:
    • Survivalist / minimalist (7), Beauty conscious (3), Product junkie (3)
    • Hair Type:
    • Wavy hair (9), Straight hair (6)

Reviewed by 17 customers

Displaying reviews 1-10

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5.0

Best conditioner I've tried in years.

By Michelle

from Bangor, Maine

About Me Minimalist

Verified Buyer

Pros

  • Effective
  • Smells great

Cons

    Best Uses

    • Color-treated Hair
    • Dry/Damaged Hair
    • Frizziness/Flyaways

    Comments about Pureology Hydrate Superfood Treatment Mask:

    Make my hair unbelievable soft.

    • Hair Type:
    • Wavy Hair
     
    5.0

    Phantastic

    By Tina

    from Cape Coral Florida

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Effective
    • Gentle
    • Smells great

    Cons

      Best Uses

      • Color-treated Hair
      • Dry/Damaged Hair

      Comments about Pureology Hydrate Superfood Treatment Mask:

      Love it makes my hair shiny and not dry looking!

      • Hair Type:
      • Straight Hair

      (0 of 1 customers found this review helpful)

       
      3.0

      Please bring hydrawhip back...

      By Busymothabee

      from Charleston, SC

      About Me Beauty Conscious

      Pros

        Cons

          Best Uses

          • Color-treated Hair
          • Dry/Damaged Hair

          Comments about Pureology Hydrate Superfood Treatment Mask:

          I've used ultra-hydrate conditioner for years, and had no choice but to switch to this one which replaced it.... All I can say is, please bring it back... If it ain't broke... don't fix it! I liked how lightweight the ultra-hydrate conditioner felt when applied, whereas, this one is super buttery and way too thick, but does not do the job quite as well as the original formulation did...

          • Hair Type:
          • Wavy Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          Love the way it makes my hair feel!

          By Jamie

          from Wewahitchka, fl

          About Me Professional Stylist

          Pros

          • Easy To Use
          • Effective
          • Gentle
          • Good Value
          • Smells great

          Cons

            Best Uses

            • Color-treated Hair
            • Dry/Damaged Hair
            • Normal Hair

            Comments about Pureology Hydrate Superfood Treatment Mask:

            I love this! I used it today and my hair feels soft. It does not feel oily or weighed down. I highly recommend it. I love all of pureology products!

            • Hair Type:
            • Wavy Hair

            (1 of 2 customers found this review helpful)

             
            1.0

            WAH!!!! This sucks compared to discontinuedHydra Whip!!!

            By allie

            from sacramento, ca

            About Me Minimalist

            Pros

              Cons

              • Ineffective

              Best Uses

              • Color-treated Hair
              • Dry/Damaged Hair
              • Frizziness/Flyaways

              Comments about Pureology Hydrate Superfood Treatment Mask:

              I loved Hydrawhip. Apparently discontinued and this is the replacement. Unfortunately it's not even close. Hydrawhip is the only thing that made my bleached hair soft and manageable. This product is waxy and doesn't moisturize. I don't know what I'm going to without hydrawhip. I hope Pureology brings it back!

              • Hair Type:
              • Wavy Hair

              (1 of 1 customers found this review helpful)

               
              1.0

              It's a NO for me...

              By Shay

              from Boise

              About Me Product Junkie

              Pros

              • Smells great

              Cons

              • Caused Scalp To Break Out

              Best Uses

                Comments about Pureology Hydrate Superfood Treatment Mask:

                I have used Pureology Hydrate (the purple bottle) for over 10 years. I bought the small 1 ounce mask at my local ULTA store because I thought the product smelled good and was thinking it must be a good product for being so expensive and also because the conditioner is so great. BUT NO... my scalp broke out within 2 hours of using it and I had bumps all over my whole scalp. If you are susceptible to having scalp breakouts from hair products, I would NOT use this. It also did NOT make my hair feel very soft. It felt a little waxy.

                • Hair Type:
                • Wavy Hair

                (2 of 3 customers found this review helpful)

                 
                3.0

                bring hydra whip back!!

                By HYDRA WHIP

                from Cali

                Comments about Pureology Hydrate Superfood Treatment Mask:

                i bought this in the travel sizes 2x to try it out before splurging on the full size. i am happy i didnt buy the full size! My hair is thin and just past shoulder length and i had to use the entire jar of the travel size to feel and see a difference in my hair. However, when i used Hydra Whip all i needed was about the size of a quater amount and my hair felt and looked great! luckily my local Ulta still has some Hydra Whip in stock!! time to go stock up!

                (1 of 2 customers found this review helpful)

                 
                3.0

                bring hydra whip back!!

                By HYDRA WHIP

                from Cali

                Comments about Pureology Hydrate Superfood Treatment Mask:

                i bought this in the travel sizes 2x to try it out before splurging on the full size. i am happy i didnt buy the full size! My hair is thin and just past shoulder length and i had to use the entire jar of the travel size to feel and see a difference in my hair. However, when i used Hydra Whip all i needed was about the size of a quater amount and my hair felt and looked great! luckily my local Ulta still has some Hydra Whip in stock!! time to go stock up!

                (1 of 3 customers found this review helpful)

                 
                1.0

                Terrible replacement for hydrawhip

                By jilly

                from Reston, VA

                About Me Product Junkie

                Pros

                • Easy To Use

                Cons

                • Ineffective
                • Strong smell

                Best Uses

                  Comments about Pureology Hydrate Superfood Treatment Mask:

                  I was stunned when I tried to purchase Pureology Hydrawhip, which I have adored and have been using for years, to find it was replaced with Superfood. Superfood is better than nothing, but does not moisturize, hydrate or detangle nearly as well as Hydrawhip. Please bring back the old masque.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Great Masque!

                  By JessP

                  from Nashville, TN

                  About Me Professional Stylist

                  Pros

                  • Easy To Use
                  • Effective
                  • Gentle
                  • Smells great

                  Cons

                    Best Uses

                    • Color-treated Hair
                    • Dry/Damaged Hair
                    • Limpness/Lifelessness
                    • Normal Hair

                    Comments about Pureology Hydrate Superfood Treatment Mask:

                    This product not only smells like a troipical dream vacation but it left my hair super soft, bouncy and ultra shiny! Love it!

                    • Hair Type:
                    • Wavy Hair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    2 Questions | 2 Answers
                    Displaying questions 1-2
                    • Q:

                      Can I leave this in my hair overnite like a moisture treatment ?
                      Asked on 1/29/2018 by Shelly from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Apply a quarter sized amount of Hydrate Superfood Treatment to wet, freshly shampooed hair. Leave on for 5 minutes. Rinse.

                        It leaves hair hydrated and vibrant in 5 minutes.

                        Answered on 1/30/2018 by Brand Expert from Pureology
                    • Q:

                      Can this be used everyday as a conditioner since I have allergy issues with other daily conditioners?
                      Asked on 12/11/2017 by Jennifer from California

                      1 answer

                      • Brand Expert

                        A:

                        Pureology Hydrate Superfood Treatment is an extremely nourishing mask that offers intense hydration and essential nutrients for softer hair. You can use it i as often as your hair needs it.

                        Answered on 12/14/2017 by Brand Expert from Pureology
                    Displaying questions 1-2

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