WEEK 1 \ May 13-19
WEEK 2 \ May 20-26
WEEK 3 \ May 27-June 2
$8.99
Matrix*
Select Styling Products
- Make styling a snap with pro-style hairsprays, mousse, gels & more.
50% off
Bed Head*
Curling Wands
now $14.99 \ reg $29.99
- Creates loose curls on top & tight curls on the bottom that stay all day.
\ Online Only \
50% off
Madison Reed*
Radiant Hair Color Kits 24 colors to choose from!
now $12.50 \ reg $25
- Covers 100% of grey with nourishing, permanent color & no ammonia.
50% off
SheaMoisture*
Coconut & Hibiscus Shampoo, Conditioner & Smoothie
now $4-6.75 \ reg $7.99-13.49
- So sprung! Restores moisture, body & shine to your curls.
50% off
Pureology*
Hydrate Airy Cream
now $14 \ reg $28
- Get a flawless, effortless look without your blow dryer.
\ Online Only \
50% off
Lime Crime*
Unicorn Hair Semi-Permanent Hair Color
now $8 \ reg $16
- 100% vegan & cruelty-free colors in 35+ shades—work best with pre-bleached platinum to medium blonde hair.
50% off
American Crew, Billy Jealousy & Esquire*
Select Items
- American Crew: For the low-maintenance man.
Billy Jealousy: For the bearded fellow.
Esquire: For the slicked-back trendsetter.
\ Online Only \
50% off
Frederick Benjamin, Fatboy and Blackwood*
Select Items
- Frederick Benjamin: Crafted with natural oils and zero sulfates or fragrances.
Fatboy: Restores softness & strength with quinoa and African Baoba oil.
Blackwood selects: Nourishes with lush botanical extracts.
\ Online Only \
50% off
Pura d'or*
Entire Brand
- Packed with plant-based nutrients to treat tough hair problems.
50% off
Drybar*
Mr. Incredible
now $13 \ reg $26
- Softens, detangles, smooths, protects, repairs—the total package!
50% off
Joico*
K-PAK Color Therapy Luster Lock Spray
now $10.49 \ reg $20.99
- Multi-benefit conditioning spray shields your color from harsh elements.
\ Online Only \
50% off
Grow Gorgeous*
Hair Density Serum
now $17.50 \ reg $34.99
- Helps hair appear visibly longer, thicker & fuller within 8 days of use.
2 for $12
OGX*
Styling
reg $8.99
- Pure ingredients, nourishing formulas, yummy smells—yes, please!
50% off
Hot Tools*
Rainbow Gold XL Barrel
now $34.99 \ reg $69.99
- Jumbo barrel gets hot & stays hot so you can rock killer curls.
\ Online Only \
50% off
Honest Beauty*
Entire Brand
- Naturally hydrating haircare free of harsh ingredients—created by Jessica Alba.
40% off
AG HAIR*
Excludes liters.
- Packed with natural, gentle ingredients that deliver beautiful results.
50% off
Hot Tools*
Radiant Blue Dryer
now $42.49 \ reg $84.99
- Ionic technology conditions & softens while reducing frizz—like a spa treatment for your hair!
\ Online Only \
Tigi*
Bed Head Masterpiece
now $9.99 \ reg $23
- Loved hairspray delivers massive shine, serious hold & resists humidity.
50% off
Alterna*
Caviar Anti-Aging select Items
now $13-17 \ reg $26-34
- Pure caviar extract & hydrating Sea Silk keep hair vibrant & lush.
50% off
Croc*
LED Black Titanium 1" Flat Iron
now $49.50 \ reg $99
- Quick-heating titanium plates glide through hair for a soft & shiny finish.
\ Online Only \
50% off
Not Your Mother's Naturals*
Entire Collection
now $4.50 \ reg $8.99
- Exotic blends & worry-free ingredients consciously crafted with pure style.
50% off
Living Proof*
Style Lab
now $6-13 \ reg $12-26
- Highly-evolved haircare formulas prove that science is really in style.
50% off
Elchim Milano*
Dryer
now $79.50 \ reg $159
- Ceramic technology heats hair from the inside out, adding shine while reducing frizz.
\ Online Only \
50% off
L'ANZA*
Keratin Healing Line
now $15-22.50 \ reg $30-45
- Reconstructive Keratin adds body & bounce; Plyto IV Complex softens & hydrates.
50% off
Carol's Daughter*
Monoi Repairing Mask
now $16 \ reg $32
- Rejuvenating Tahitian gardenias and coprah coconut oil do natural damage control.
50% off
Conair*
Infiniti Pro Rainbow Titanium 1" Flat Iron
now $22.49 \ reg $44.99
- Only at Ulta Beauty! Titanium plates conduct superior heat for silky, straight results.
\ Online Only \
50% off
The One by Frederic Fekkai*
Shampoo and Conditioners
now $14-15 \ reg $28-30
- Scientifically superior formulas made for individual hair types—find The One for you.
50% off
Keratin Complex*
Select Care Items
now $10.50-13 \ reg $21-26
- Provitamin B5 plus a combo of keratin, soy & wheat proteins boost smoothness & shine.
50% off
Klorane*
Dry Shampoo, Mango and Peony Collections
now $9-13 \ reg $18-24
- Pure & proven plant-based formulas absorb oil while adding body & texture.
\ Online Only \
50% off
Sultra*
Bombshell Curling Iron
now $65 \ reg $130
- ThermaTru ceramic technology mends & defends by smoothing cuticles & locking in curl.
50% off
Nioxin*
System Kits
now $14.99-22.75 \ reg $29.99-45.50
- Only at Ulta Beauty! Skincare-inspired kits strengthen, nourish & thicken thinning hair.
50% off
Sebastian*
Styling
now $3.50-12.48 \ reg $7-24.96
- The professionals' choice for a strong, touchable hold.
\ Online Only \
50% off
Brite*
Entire Brand
- Ethically crafted hair color products that are 100% vegan & 100% fun.
50% off
Select Styling*
Advanced Climate Control Styling Cream
now $13 \ reg $26
- Defines curls & defends frizz with a pillow-soft hold.
50% off
Hot Tools*
Black Gold Flat Iron
now $39.99 \ reg $79.99
- Black gold plates maintain even heat up to 455° for precise, smooth styling.
\ Online Only \
50% off
dpHUE*
Root Touch Up Kits (8 colors to choose from)
now $15 \ reg $30
- 2017 Allure Best of Beauty Award Winner for permanent hair color—100% grey coverage.
40% off
Batiste*
Original Dry Shampoo
now $4.79 \ reg $7.99
- Kiss dull, greasy & dry hair good-bye while adding texture & body—no water needed!
50% off
Rusk*
Speed Freak Dryer in black
now $59.97 \ reg $119.95
- Ceramic and tourmaline quick-dry hair & supercharge it with shine.
\ Online Only \
Platinum Perk**
50% off
Matrix*
Biolage Liters
now $13.50-16 \ reg $27-32
- Go big! Botanical extracts bring blissful nourishment to all types of hair.
50% off
Kenra Professional*
Platinum Styling
now $10.50-16.50 \ reg $21-33
- Decreases drying time by 50% while protecting hair from harmful heat.
50% off
Bio Ionic*
GoldPro Dryer
now $67.50 \ reg $135
- Infused with 24K Gold ceramic mineral complex to moisturize & condition as you dry.
\ Online Only \
50% off
So Cozy*
Entire Brand
- Kid-friendly haircare line made with non-toxic ingredients for high-performing results.
50% off
CHI*
Select Styling & Treatments
now $7.75-22.50 \ reg $15.50-45
- Loved product line protects, strengthens & softens hair without build-up.
50% off
CHI for Ulta Beauty*
Titanium Flat Irons
now $59.99 \ reg $119.99
- Titanium plates heat quickly & consistently to deliver frizz-free styling results.
\ Online Only \
Platinum Perk**
50% off
Pureology*
Colour Fanatic Leave-in Treatment
now $13 \ reg $26
- Lucious leave-in spray provides 21 benefits that prime, protect & perfect color-treated hair.
50% off
Phyto*
Entire Brand
- Achieve total hair health with plant-based formulas that nourish your scalp & strands from root to tip.
50% off
Wella*
EIMI Collection
now $9-9.75 \ reg $18-19.50
- Sugar-infused spray lifts, shines & creates touchably textured waves.
\ Online Only \
50% off
FoxyBae*
Rose Gold Straightening Brush
now $74.97 \ reg $149.95
- Wow factor! Praised styling tool straightens & smooths all types of textures in a flash.
50% off
Mizani*
Moisture Milk
now $10 \ reg $20
- Lightweight leave-in treatment detangles, moisturizes, fends off heat & more.
50% off
Macadamia Professionals*
Oils
now $19.98 \ reg $39.95
- Hydrates without feeling greasy; repairs while enhancing shine & vibrancy.
\ Online Only \
50% off
Eva NYC*
Entire Brand
- Brooklyn-based line of pro-style haircare designed to empower women & their style.
50% off
DEVACURL*
ARC ANGEL GEL
now $11 \ reg $22
- Holds curls without the crunch—extra-moisturizing formula fights frizz, too.
50% off
GHD*
Gold Professional 1" Styling Iron
now $99.50 \ reg $199
- Smooth gold plates glide effortlessly through all hair types for a fast, smooth finish.
\ Online Only \
50% off
L'Oreal Professionel*
Techni Art Next Day Hair
now $14 \ reg $28
- Rock tousled, touchable looks with this light-hold texturizing spray.
50% off
Big SEXY HAIR*
Dry Shampoo, Powder Play & Powder Play Light
now $8.48-8.98 \ reg $16.95-17.95
- Adds instant volume & texture without the hair-washing hassle.
50% off
Conair*
Rose Gold Hair Dryer
now $19.99 \ reg $39.99
- Only at Ulta Beauty! Ceramic technology delivers even heat; iconic generator reduces frizz up to 75%.
\ Online Only \
50% off
Pravana*
The Perfect Blonde Leave-In Treatment
now $9.99 \ reg $19.99
- Hydrates & detangles while optical brighteners boost blonde radiance.
50% off
Redken*
Masks
now $10.50-14.50 \ reg $21-29
- Smart hair masks are a smart solution for hair in need of serious repair.
50% off
Instyler*
Cerasilk Flat Iron
now $57.50 \ reg $115
- Woven, ceramic-covered plates innately defend heat, resulting in 92% less damage to hair.
\ Online Only \
50% off
Hempz*
Haircare
now $5-13.50 \ reg $9.99-26.99
- Enriched with 100% pure hemp seed oil to hydrate & nourish naturally.
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So, You Want to Know...
What is a Beauty Steal®?
Beauty Steals are available for one day – and one day only! They are special savings of up to 50% on our most-loved brands. You’ll see them only a few times a year: during 21 Days of Beauty, the Gorgeous Hair Event and the Love Your Skin event.
How long does the Gorgeous Hair Event last?
3 weeks! Our spring event runs May 13—June 2, 2018. Mark your calendar and be sure to sign up for Ulta Beauty emails so you know when our next big events are coming up.
Is the Gorgeous Hair Event online or in store?
Shop in store or online for the offers. Also, keep your eyes open for Online Only offers throughout the event. Want a heads up?
Sign up for Ulta Beauty emails and we’ll let you know all about them.
What does the B2G1 promotion include?
This promotion will allow the guest to have a free full size salon professional styling and finishing product with the purchase of 2 other items within the promotion. The free item will be of equal or lesser value to the lowest priced item purchased. Limit of 4 purchased items per brand per customer. Excludes promo packs, value packs, and clearance items.
What do the 2 For promotions include?
This is a promotion in which you add a regular sizes shampoo and condition to your cart and the price will reduce in cart to the amount in the promotion. This promotion includes the regular size shampoo and conditioner only from the brand mentioned in the promotion. Brands cannot be combined and does not included jumbo or travel sizes.
Do you have a rewards/loyalty program?
Do we ever! Our Ultamate Rewards program makes a lot of people pretty happy. Sign up (it’s free) and earn points each time you shop. Plus, we’ll send you member-only offers and the latest beauty buzz. If you spend a certain amount each year you can reach Platinum status or even our new Diamond status – that means even more perks.
Click here to join Ultamate Rewards today.
Can I use my Ultamate Rewards credit card to shop?
Yep – it’s the smartest thing to do. Use it to shop in store and online. Each time you do, you earn Ultamate Rewards points faster.
Find out more here.
*While quantities last. No rain checks. 2 per customer. Beauty Steals are for 1 day only.
**Platinum Perk: You must be signed into your account and be a Diamond or Platinum Ultamate Rewards member to receive the discount online. Discount applies when added to cart.
***You must be signed in to your online account, be a Diamond or Platinum Ultamate Rewards member and have a minimum of one Beauty Steal in your cart to receive free shipping. Free shipping not available on Ulta Beauty Weekly Beauty Deals.
† Offer valid for new, first-time salon guests. Value of services vary by designer and location. Excludes Senior, Master & Elite Designers. Offer includes a haircut & All-over color only (does not include highlights or multi-color application). Cannot be combined with any other hair offer. Offer expires 6.2.18.
††Offer valid for new, first-time salon guests. Value of services vary by designer and location. Excludes Senior, Master & Elite Designers. Offer includes a haircut, All-over color only (does not include highlights or multi-color application), Anti-Damage Color Additive (pH Bonder) & Damaged Hair Restorative Treatment (Heat Cure). Cannot be combined with any other hair offer. Offer expires 6.2.18.