Rated 4.35 out of 5 stars
Most Helpful Positive Review Nice quality color, not a lot of hold.
I bought this to go with my other benefit brow stuff and while I really like the color and application of product, I'm a little disappointed with the hold. It's a brow gel and so in my mind, it should keep the hairs in place. But after like an hour, my brow hairs are pointing straight down. I don't have bangs but when my hair does brush it, they immediately drop. I'm really into that "brows brushed up and flared" look right now and while the color applies nicely, it's not well suited for holding in place. I won't hold that specifically against this product tho, since it's been a bit of a search trying to find a brow gel that will hold my little hairs up. And it's not like I have thick wiry hairs, so I don't really know what the problem is.
Most Helpful Critical Review No for taming
I read a lot of good reviews on this product so I was excited to try it. It really didn't do much for me. I was wanting something to keep my eyebrows in place but this didn't do it. Maybe if you had really light brows this could darken them up. My brows are black already so it didn't do anything for me. It didn't fill in the sparse areas either. I had to return it. I think it's overpriced as well.
Reviewed by 244 customers Maybe Try the Full Size
Sierra from MN
I loved this product when I first purchased because I wanted something to lightly fill my brows without looking unnatural. However, this product dried up very quickly. I was able to use it a few times before I noticed no product would come out. Maybe the full size would last better.
Not what I expected.
mavalew from MI
This was recommended by clerk who raved about it so I gave it a try. I needed something to cover up gaps and this product didn't do much for me, I had ordered online the "Make Me Brow Eyebrow Gel Mascara
by Essence" and it works pretty much the same for only a fraction of the price. It make work best if you have very fair skin.
A must try!
Tracey1973 from Saint Albans,VT
For fuller brows, you must try this product! I will be buying the full sized tube!
Tuggy from Mooresville NC
I have very thinning brows. This has made a huge difference in my look. Absolutely love this product. Very easy to use.
Tara from ILLINOIS
This is the ONLY brow product I will use. I love the mascara wand, I love how you can keep building the color and coverage to your desired look, and I love how natural it looks. If you are looking for that stamped on doll eyebrow this isnt the product for you.
I would buy this product again.
PK from Arizona
Easy to use. Excellent quality.
mavalew from MI
An Ulta sales person raved about this product so I decided to give it a try since I had already read the reviews. It did not work for me, I have very dark brows and I wanted something that could make them look fuller and that was easy to apply. I guess it works if you have light brows, as a reference I had ordered "ESSENCE Make Me Brow Eyebrow Gel Mascara" and it works the same but price is a lot lower ($2.99).
Jen SW from Denver, co
Love this to help fill in my brows!
Definitely would buy again
Melissa from Baytown, Texas
Great product and easy to use
Haven from Florida
This is by far the best brow gel I have ever used! It's pricey for the amount you get, but totally worth it. I've switched to less expensive brow products in the past, but have always been disappointed and left with overly made up looking brows. Gimme Brow has such a natural finish, and the color options are spot-on (I have a very hard time finding light tones to match my natural brow color). I highly recommend!!!
Finally a brow product I can use!
Eli from Miami
I tried and tried to figure out how to use brow pencils and the like, but they never gave me the results I wanted. This was recommended by the staff at Ulta and I was able to fill in my brows exactly how I wanted on the first try! I've been using it ever since and will definitely be repurchasing the full size when the mini runs out. It's worth a try if you struggle with filling in your brows.
Would buy again
Thining brows from VIRGINIA
I was really trying to find a more affordable option, but nothing works as well. The trial size is very tiny. So not really a great deal. Very easy to apply, not too many clumps and the brush work well. Easy to remove and does not break down an flake or cause brows to itch. Seems dark, my brows are almost black and I used the medium tint.
Ash from UT
This gel is actually really nice! It doesn't have the same manipulation as soap brows, but doesn't have the problems like a white film once it dries and never truly setting like soap brows do. This stuff is really thin and has amazing hold once it's on your brows. It lasts all day and feels really natural and you can't mess it up once it's set which I love. Also a little goes a long way so the mini will last you a while! Definitely would recommend this to anyone who is looking for a great, long-lasting brow gel!
Will be buying the full size!
Jen from Canton Ohio
I just love this stuff. I dont even have to use my benefit brow pencil if im in a hurry,this does it all. Fills in,keeps hairs in place,and lasts till I take it off.The small applicator works so much better than the larger "mascara " type other brands use.I definitely found my new daily go to brow product.
Helps my maimed brows
Summer from MO
My poor brows are forever ruined from over tweezing back in the day. I don't like to add thickness with products because they always clearly look drawn on, which I don't like on my face. But this product coats some super blonde brow hairs I have for whatever reason (I'm a brunette lol) which helps immensely. The wand is super easy to use, always lays down the perfect amount without clumps. The color lasts all day, even when I get sweaty and gross. And color 3 is pretty much a perfect color match for me!
Yes in a bigger size!
MET from Evansville, IN
I wish I would have bought the normal size and not the smaller size
I love this product perfect eyebrows every time
Grandma from California
Brush on like mascara.
Love this product
Jj from Chicago
It is a very useful product for giving a natural finish to the eyebrows , does not look made up atall .
Even Use with Microbladed Eyebrows
TayPo from Mesa, AZ
I have my eyebrows microbladed, but I still feel like they become so light during my makeup process. I wet a brush and comb through my brows to get out the foundation/powder. Then, I let it dry. After a few moments I go back in w/ this product and it makes a world of a difference. I recently purchased the mini instead of the full-size, as I'm wearing less makeup during COVID.
Linda from MI
Skimpy brows so always up for trying something new on them. This is worst eye brow product I have ever used. First pull comes out in a big clump that does not spread.
Isela from Texas
JP from Wilm nc
I have dark and light eyebrows. This product evens it out. Love using it!
Not my thing will not buy again
Birdie from San Diego, CA.
I was very excited at first but trying it was a disaster. I followed how Benefit shows you how to apply it and it created more space in between my brow hairs than lifting and making them look fuller.
Mld from Atlantic Beach FL
Nice brow define & tames those brow hairs into line. Mini is easy to use
Not the worst
Nina from Florida
Not bad it looks good and natural. Wish it was bigger and cheaper though.