Product Reviews Rated 4.1 out of 5 stars
1886 Reviews
Most Helpful Positive Review good sometimes/great all the time Concealed by itself: good
Concealer with foundation or bb cream (esp. If you have dry skin): THE MOST WONDERFUL THING ON EARTH!
I understand some people like to only use concealed and powder because your skin is great and only have a few blemishes, but you will literally get what you're paying for. Medium to halfway full coverage and no more than that (even if you continue to layer it on). This means you can cover up semi-bad dark circles, redness, and hyperpigmentation (by a little though, you can still see it, but good overall.Lasts about 7-8 hours. It wore off a tiny bit within 4 hours, not noticeable, just touch it up with powder. If you have really dry skin and wear this [without] tinted moisturizer or foundation, it will look unnatural and sort of like you're trying to hide peeling skin with a ton of moisturizer.
HERE'S HOW IT WILL BE GREAT EVERY SINGLE DAY. apply primer or bb cream or foundation (I personally like bb cream [and it's ok if the bb or cc or foundation is light coverage. It's good enough to unleash some magic]) then apply this and it will mix/blend in nicely with the cream under it making it look like it's your actual skin. And because you have that little extra coverage, the concealed will fully cover anything. You don't need full coverage foundation because light to medium will be good enough to those who have clear skin with a few blemishes. If you have really bad acne or anything, medium to full coverage foundation is what you need because the concealer isn't that great to cover it by itself.
Most Helpful Critical Review Irritates My Eyes I've bought this product three times, hoping I would have a different experience than before, with no avail. I used this under my eyes and in the center of my face daily, and every single time I applied this it BURNT. I don't mean a slight sting from a perfume scent, but a literal burn where my eyelids and eyeballs turn bright red. I don't consider myself to have super sensitive skin (I can use perfumed products with rarely any issue) but this formula stung my eyes (and skin around my nose) like no other. It would get to the point where my eye would be running so badly that the concealer totally disintegrated within seconds of me applying it. I'm positive that it has to be this formula because I used my Shape Tape today to make sure it wasn't seasonal allergies acting up, and the ST worked just fine. I've also read that other people have experienced the same issue. I'm so sad that this does not perform well for me at all because the coverage was great, and the color was a perfect shade.
Reviewed by 1886 customers Good for dry skin 5
S from OR
I used the NARS creamy concealer for a long time then decided to save money one day and purchased this... never went back to NARS. Have repurchased this twice now. Not too drying but enough coverage for my dark circle. And easy to blend
Great coverage, smooth and not drying 5
Sarabie from Bellevue, NE
Doesnt feel dry; a little goes a long way, great coverage
Perfect! 5
curlylucy from New York
Perfect affordable concealer! I just love it! This concealer is perfect for my dry under eyes.
Classic Must Have 4
Helen from Orange, CA
Product is light weight with light coverage. Great for "natural" makeup.
Great dupe 5
Great dupe for nars from Texas
It's a great dupe for the nars concealer.
Does the job! 4
JEN from California
When I first started makeup this was the concealer I'd use and it would make my eyebrows look flawless, but I have oily skin so after hours it would make it almost turn to a watery texture. There's better but this isn't terrible!
Your average drug store concealer. 4
nadine from orlando florida
Okay, I saw a lot of people rave about this product so naturally, I had to try it out. This should be used for a no-makeup makeup look because it doesn't offer a lot of coverage. Before applying this, I recommend moisturizing the under eye so that it doesn't crease. it slightly wears down during the day but it wasn't that big of a problem since my dark circles are not that bad. However, this is an EXCELLENT choice for carving out your eyebrows. It lasted me about 2-3 months of daily wear. Would I buy this again? probably not since I like more high coverage concealers.
Amazing coverage! 5
Victoria from North Carolina
This was the perfect match to my skin like I thought it was too good to be true. It looks amazing without looking like it's caked on. One of my favs!
I love this concealer!!! 5
Leah from Lakeland, Florida
I use this concealer under my eyes to hide my dark circles and it looks amazing and it blends well with my foundation.
One of my favorite drug store concealers 5
Inkeri from Arizona
It is really good, I have tried a bunch of drugstore concealers and this one works the best for me
Can never finish the vial 3
Jay from New Mexico
This is the only concealer I've ever used since I started to wear makeup. It's a good match on my skin. It settles in creases and it's sometimes patchy and does not blend well. I think it's because after a while the formula starts to separate? The last three times I've bought this concealer I've had to throw it out because it just doesn't blend well.
Love the coverage 5
Ana from Chicago il
Coverage is really good and would definitely purchase again
Best concealer! 5
Mel from Greenville, SC
I have tried several concealers but this one is very good at concealing and brightening.
always in my bag 5
Whit from Asheville
I've bought this product at least 5+ times. I mostly use shade "light" to cover any imperfections once my liquid foundation is applied, or before I apply a powder foundation.
Exceeded my expectations! 5
Elle H from Maryland
I was just expecting your average cheap drugstore quality concealer -- I was wrong! It blends and covers up imperfections so nicely; my skin has never looked this good. Great quality and price!
I would buy this product again and again. 5
Lizzette from Nampa, Idaho
I used this product for cleaning up my eyebrow product and under my eyes basically anywhere I need to get coverage. The only thing like any other concealer is that it needs to be set with powder so it doesnt creaser or feel creamy as it does when u put it on. But overall this is such a great concealer.
Good but not great 4
LAT from Tennessee
I like the formula for my dry skin but it is not full coverage so I would not use it to cover a blemish or anything like that. I use it more to lighten the middle of my forehead or chin.
Okay, but I still like Neutrogena concealer better 3
JAM720 from Olympia, WA
Brush or sponge help to even out product.
loveee ! 5
bree from LA
i love this concealer ! i bought it recently, its perfect for a natural look, loooks flawless on my skin! it covers my acne and some of my redness, its pretty small, i love it tho😍
Better than my high end ones 5
Pink from America
I have been on a concealer hunt for the past few months trying to find one that doesn't add 80 years to my under eyes. A lot of concealers tend to crease on my under eyes and look horrible but this one is perfect and I love it. Also can't beat the price! Highly recommend before buying a high end one
Terrible at concealing 2
LMay from Lateobe, PA
This did a terrible job at concealing and the coverage was more akin to a light bb cream.. not what I was looking for in a concealer. Will be returning.
Barely was filled. 1
Ambs from Huntington Beach
Barely had any coverage & literally lasted me 2 weeks. Never again
i love this 5
josie from richmond ky
it is the best concealer ive used, tones of shades to choose from. the best lightweight and its cheap
Awesome 5
Love it from 4751 poops
Love it makes my skin feel so soft and like there is no product whatsoever on
Works great for price point and oil free 4
Lreynolds2020 from Texas
This concealer is great for its price. I will buy this again. It's hard to find a creamy, natural, full coverage, and oil free concealer. Born this way is one of my favorites, but this one is way more natural and not cakey. I recommend.
