Style your way
From defined curls to smooth finishes or lasting volume, find the perfect hair care for every look.
3X Points
For bouncy curls
Define each curl and reduce frizz.
For smoother hair
Add sleekness and shine.
For more volume
Create lift and lasting texture.
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Best hair styling products of 2025
From lightweight styling creams to volumizing dry shampoos, 2025 is shaping up to be the year of effortless styling. Discover innovative hair styling products designed for all hair goals, from soft curls to sleek straight styles, bold volume to smooth texture. At Ulta Beauty, we curate everything you need to craft your signature look with affordable favorites and pro-loved essentials. Explore our selection and find styling solutions that work for your hair.
What styling products are best for curly hair?
Lightweight mousses, curl creams, and texturizing sprays are MVPs for defining curls. Look for heat-safe formulas if you're using a curling iron or wand.
What styling products are best for straight hair?
Smoothing serums, anti-frizz sprays, and straightening balms help you nail sleekness. Heat protectants are a must for blow-drying or flat ironing.
What styling products are best for adding volume?
Volumizing sprays, root-lifting powders, and thickening creams create fullness, while dry shampoos can help maintain lift in between washes.
Discover our Best Dry Shampoos buying guide for expert recommendations.
What are the most used hair styling products?
The most loved hair styling products offer versatility and ease, keeping your hair routine simple yet effective. Hairsprays are a go-to for locking in styles, from sleek ponytails to voluminous curls, while serums smooth out frizz and add a glossy finish. Styling creams are another fan favorite, known for adding softness, definition, and light control without the crunch. You’ll also find leave-in conditioners topping the list for detangling, adding moisture, and prepping hair for heat styling. These essentials are all about balancing style with healthy-looking hair, making them staples in every beauty cabinet.
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