Curls, Coils & Waves
Your hair, your way. Love your curls. Celebrate your texture.
Curly
Spirals that start at the root, ranging from soft loops to ringlets.
What it needs
Hydration and control is key to keeping curls defined and at their healthiest.
Coily
Tight, small curls and zig zags that start near the scalp. They can be fine or coarse and are prone to shrinkage.
What it needs
Hydrating products that lock in moisture, deep conditioners to repair and detanglers that prevent breakage.
Wavy
Looser, “S-shaped” patterns that tend to start further down the hair.
What it needs
Light hold for maximum shine and minimum frizz, without weighing you down.
New Arrivals
12 items
Protective Styling
12 items
Conditioners
12 items
Ultamate rewards bonus offers
Ultamate rewards bonus offers
Tips of the trade
“It is important that people with curly and coily hair use products that moisturize, because these hair types naturally lack moisture. Finding the right curl product for you is key. Fine curls do well with foams and light gels. Coarse curls do better with creams, butters, and puddings.”