Hispanic and Latino Beauty
Celebrating Hispanic & Latino Beauty
Shop products inspired by Hispanic and Latino legacy, expression and pride.
On our radar
Discover OCOA
OCOA is elevating the standards for curly hair care through culture and community. Founded by two Dominican sisters, the brand formulates high-performance hair essentials rooted in embracing who you were born to be and honors textured hair for hermanas and hermanos everywhere.
Pro tips and products rooted in culture and created with pride.
Hair Care
From the expert
Products for a household with different hair textures
“I always suggest finding a brand that offers a hydrating, flexible routine for all textures. Isima does just that. The products are gentle enough for frequent use and effective on everything from waves to coils.”
Luis Rodriguez
Ulta Beauty Pro Team Artist
From the expert
Ways to repair hair damaged by heat styling and bleaching
“A deep restructuring treatment will help to repair the damage from within the cuticle. Pair that with a leave-in spray to protect your hair from heat and environmental damage.”
Beto Sanchez
Design Team Specialist, Elite Stylist
Makeup
From the expert
Tips for matching skin undertones
“Latin American skin tones are incredibly diverse—from olive and golden to neutral and deep. Swatch along the jawline and check the match in natural light.”
Ana Remon
Ulta Beauty Pro Team Artist
Brands that Give Back
In honor of Hispanic & Latino Heritage Month and beyond, Ulta Beauty Charitable Foundation is proud to support the Hispanic Federation, Un Techo para mi PaĂs (TECHO) and Ceprodih. These organizations help provide essential resources like digital skills training, small business support and housing to empower and strengthen the well-being of Hispanic and Latino communities.
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