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Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

It Cosmetics

Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

(656) REVIEWS (202) Q&A ASK A QUESTION

1.014 oz Item 2523624

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Color:Neutral Medium (medium skin w/ neutral undertone)

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Learn more about IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+.

Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say "bye bye" to traditional foundation - and hello to your most beautiful skin! Developed with plastic surgeons, your innovative problem solver is designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles - all while protecting your skin with SPF 50+ broad-spectrum physical sunscreen. Created with proprietary 3D Skin Flex Technology, your hydrating color-infused moisturizer provides smooth, flexible pure color pigments that float over lines and wrinkles and feel like nothing on your skin, but cover everything without creasing or cracking.

Ideal for all skin types, it also features 7 key fermented ingredients to increase the absorption and efficacy of your skincare. Fermented Sugarcane and Fermented Rice work to plump the look of skin, Fermented Coconut Water is rich in minerals and amino acids to help nourish and hydrate skin, and the combination of Fermented Sea Kelp, Fermented Green & Black Tea, Fermented White Ginseng and Fermented Pumpkin intensely moisturize and deliver powerful antioxidants and concentrated nutrients to your skin. Bye Bye Foundation is also infused with bioluminescence and diamond powder for subtle radiance without glitter or shimmer. Finally, you can experience clinically tested hydration and smoothing, skin-perfecting full coverage with a fresh finish that makes your skin look younger!

Clinically tested results!
  • 100% of subjects showed improved skin hydration*
  • 97% said it provided full and lasting coverage*
  • 84% said it reduced the look of dark spots*
  • 97% said it reduced the look of blemishes*

*Results observed in a clinical study.

Pairs perfectly with IT Brushes for ULTA Airbrush Full Coverage Complexion Brush #77.

Find your perfect IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer.

Shades:
  • Fair (ultra porcelain skin, fairest of fair skin, with warm (yellow) undertone)
  • Fair Light (fair skin, if you burn easily in the sun, with cool (pink) undertone)
  • Light (light skin with more warmth (yellow) to your skin)
  • Light Medium (light to medium skin with cool (pink) undertones)
  • Medium (medium skin with warm (yellow) undertones - this is Jamie's shade!)
  • Neutral Medium (medium skin with neutral undertone)
  • Medium Tan (medium to tan skin with warm (yellow) undertone)
  • Neutral Tan (tan skin with neutral undertone)
  • Tan (tan skin with warm (yellow) undertone)
  • Rich (tan to rich skin with warm (yellow) undertone)
  • Rich Honey (deep skin with warm (yellow) undertone)
  • Deep (deep skin with neutral undertone)

How to determine your undertone: Look at the veins on the inside of your wrist. Do they look more blue? You are cool! Do they look more green? You are warm! Can't decide? Then you are neutral!

Apply 1-2 pumps to clean skin using your favorite IT Cosmetics brush or fingertips, either on top or in place of your skincare products. For best results, apply starting at the center of your face, then smooth and blend outward for a hydrating, fresh finish.

To ensure your coverage lasts, set with Bye Bye Pores Powder.
Active: Titanium Dioxide 9.0%, Zinc Oxide 6.3%. Inactive: Aqua/Water/Eau, Snail Secretion Filtrate, Phenyl Trimethicone, Dimethicone, Butylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl Salicylate, Cetyl PEG/PPG-10/1 Dimethicone, Cyclopentasiloxane, Cyclohexasiloxane, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Hydroxide, Hexyl Laurate, Stearic Acid, Calcium Stearate, Caprylyl Glycol, Triethoxycaprylylsilane, Ethylhexylglycerin, Citrus Limon (Lemon) Peel Oil, Tocopheryl Acetate, Sorbitan Isostearate, Phenoxyethanol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, 1,2-Hexanediol, Disodium Edta, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantifolia (Lime) Oil, Niacinamide, Hydrolyzed Hyaluronic Acid, Lactobacillus/Kelp Ferment Filtrate, Saccharomyces/Rice Ferment Filtrate, Hydrolyzed Silk, Aloe Barbadensis Leaf Extract, Cholesteryl Nonanoate, Cholesteryl Isostearate, Cholesteryl Chloride, Punica Granatum Seed Oil, Lactobacillus/Pumpkin Ferment Extract, Cholesterol, Vitis Vinifera (Grape) Seed Oil, Cholesteryl Oleyl Carbonate, Persea Gratissima (Avocado) Oil, Pinus Sylvestris Leaf Oil, Polymethylsilsesquioxane, Anthemis Nobilis Flower Water, Lactobacillus/Dipteryx Odorata Seed Ferment Filtrate, Panax Ginseng Root Extract, Avena Sativa (Oat) Kernel Extract, Cocos Nucifera (Coconut) Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Niacin, Folic Acid, Carnitine HCl, Biotin, Ascorbic Acid, Bacillus/Cordyceps Sinensis/Ganoderma Lucidum/Inonotus Obliquus/Lentinus Edodes/Phellinus Linteus/Schizophyllum Commune/Tricholoma Matsutake Extract Ferment Filtrate, Phaseolus Angularis Seed Extract, Lactobacillus/Rice Ferment Filtrate, Saccharomyces/Camellia Sinensis Extract Ferment Filtrate, Lactobacillus Ferment, Lactobacillus/Centella Asiatica/Gleditsia Sinensis Thorn/Houttuynia Cordata Extract/Phellodendron Amurense Bark/Polygonum Cuspidatum Root/Prunella Vulgaris/Torilis Japonica Extract Ferment Filtrate, Eucalyptus Globulus Leaf Oil, Curcuma Longa (Turmeric) Root Extract, Magnolia Kobus Bark Extract, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Glycine Soja (Soybean) Sprout Extract, Perfluorohexane, Glycerin, Leuconostoc/Radish Root Ferment Filtrate, Camellia Sinensis Leaf Extract, Silk Extract, Perfluorodecalin, Olea Europaea (Olive) Leaf Extract, Chrysanthemum Indicum Flower Extract, Diamond Powder, Morus Alba Fruit Extract, Pueraria Lobata Root Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Diospyros Kaki Leaf Extract, N-Hydroxysuccinimide, Palmitoyl Oligopeptide, Chrysin, Palmitoyl Tetrapeptide-7, Pentafluoropropane, Steareth-20, Citric Acid, Sodium Benzoate, Potassium Sorbate, Chlorhexidine Digluconate. May Contain: Iron Oxides (CI 77492, CI 77491, CI 77499).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBye Bye Foundation Full Coverage Moisturizer with SPF 50+
 
3.9

(based on 656 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (415)
  • Goes on smoothly (380)
  • Blends well (366)
  • Lightweight (321)
  • Good pigmentation (269)

Cons

  • Doesn't stay on (88)
  • Pricey / poor value (77)
  • Too greasy (75)
  • Poor coverage (52)
  • Heavy (43)

Best Uses

  • Light to medium coverage (265)
  • Full coverage (209)
  • Dry skin (176)
  • Normal skin (174)
  • Sensitive skin (114)
    • Reviewer Profile:
    • Brand buyer (267), Budget shopper (173)

Reviewed by 656 customers

Displaying reviews 1-10

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4.0

Make up great, delivery system awful

By TriciaH

from Manchester PA

About Me Brand Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting

Cons

  • Pricey / Poor Value

Best Uses

  • Acne-Prone or Oily Skin
  • Full Coverage
  • Mature Skin
  • Normal Skin
  • Sensitive Skin

Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

This foundation is a work horse! I have hormonal breakouts and red skin and this covers it. I burn easily and have never burned since I started using it. The only downside is the delivery system. It is impossible to get anywhere near all the product out. It's expensive enough and then to waste so much of it. Please change the delivery system!

 
5.0

Amazing

By Bethanimal

from Albany, OR

About Me Budget Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Long-Lasting
  • Noncomodegenic

Cons

    Best Uses

    • Acne-Prone or Oily Skin
    • Dry Skin
    • Full Coverage
    • Mature Skin
    • Normal Skin
    • Sensitive Skin

    Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

    Duuuuude. This stuff (and the cc cream) is a dream come true. Moisturizing and easy but covers better than any other normal foundation. Looks beautiful and natural on. Stays on forever. I'm obsessed and I won't ever use anything else.

     
    4.0

    Ugh Wish I Could Use This

    By Liv

    from California

    About Me Budget Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly

    Cons

    • Causes Breakouts

    Best Uses

    • Light To Medium Coverage

    Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

    I love this foundation but it makes me break out. If you have sensitive skin be careful.

     
    3.0

    Terrible shade range

    By Mimi

    from NY

    About Me Brand Buyer

    Pros

    • Easy To Apply
    • Lightweight

    Cons

      Best Uses

      • Dry Skin
      • Light To Medium Coverage

      Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

      I really wanted to like this, however, the shade range is just terrible. Tan is a shade too dark for me and the next shade down with a warm undertone, medium tan, is WAY too light.

      (2 of 2 customers found this review helpful)

       
      5.0

      Holy Grail Foundation

      By Brittany

      from ME

      Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

      I've been using this product for a week, it does not cling to my dry patches! Which has been a huge problem for me. It has really nice coverage, buildable and does not look cakey when applied with a beauty blender. It does work well with other products. It's really not meant to last all day but the way it fades throughout the day is actually very natural and still leaves my skin looking very nice. It can crease around my laugh lines but it's the smallest amount of creasing I've experienced and is easily tapped away.

      More importantly it leaves my skin feeling softer than most foundations and I've noticed my skin tone evening out. It has also not aggravated my sensitive skin or caused any breakouts. It does not leave my dry skin feeling dry!! Highly suggest for my dry skin girls!!! Side note: it has a lemon scent that I find soothing but might bother others. It's not super strong.

       
      3.0

      It's OK

      By Kat

      from Pennsylvania

      About Me Budget Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation

      Cons

      • Doesn't Stay On
      • Too Greasy

      Best Uses

      • Dry Skin
      • Full Coverage
      • Normal Skin

      Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

      I have acne prone/combo skin and i did enjoy this product. It goes on super greasy looking but i was able to set it with setting powder to make it matte. I'm only giving it 3 stars, because i did have to frequently touch up when it became greasy again. I will have to say it made my face look like skin even with my texture and was the perfect shade.

      (1 of 1 customers found this review helpful)

       
      5.0

      Looks like REAL skin!

      By audreyalexxis

      from San Diego

      Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

      This is my now second repurchase and I wont be trying anything else! Aside from all the amazing goodness that's in this little tube, this actually makes your skin look like real, healthy skin. The bye bye foundation really has better undertones and overall texture and feel to it. It's not matte whatsoever but nothing a little loose powder can't help with. I personally apply it with a beauty blender and I still get full coverage out of it. The ONLY downfall is the lack of color selection.. it's unfortunate because it's so darn good.

       
      4.0

      Great product and right color!

      By krajuicy

      from Illinois, USA

      About Me Brand Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Lightweight

      Cons

      • Doesn't Stay On

      Best Uses

      • Light To Medium Coverage
      • Sensitive Skin

      Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

      I bought this on the recommendation from a Twitter follower after I was whining that I couldn't find a slightly lighter weight yet full coverage foundation that was actually right for my skin tone. I have a light/neutral skin tone but typically have a redness on my face due to allergies. So when I found this in fair light I was so excited because I knew it would be exact color I needed and was not disappointed. The only down fall is that it isn't the best coverage, but it's not foundation so it's not too shocking. I've learned it stays on best with Benefit Porefessional primer. My favorite thing about it is how natural my skin look, and definitely looks like I'm not wearing anything unlike most foundations look on me. Will definitely be using for the rest of the summer!

       
      5.0

      Would buy it again!

      By OhitsBeauty

      from Sacramento, CA

      About Me Budget Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Pigmentation
      • Lightweight

      Cons

        Best Uses

        • Acne-Prone or Oily Skin
        • Dry Skin
        • Light To Medium Coverage

        Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

        I have dry skin, acne, dark spots on my cheeks. This foundation give good coverage about light to light medium coverage; which I like.

        (1 of 1 customers found this review helpful)

         
        1.0

        I really wanted to like this...

        By Jenn

        from Pasco County, FL

        Pros

          Cons

          • Heavy
          • Poor Coverage

          Best Uses

            Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

            I am so glad I tried this on a Sunday rather than Monday morning and have to wash my face and start over again. It sat on top of my skin and amplified every bump and wrinkle in my skin. It did not blend at all. When taking it off, I did half my face and much preferred my bare skin over this. It is definitely going back this week.

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            202 Questions | 218 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              I am a NC15 in Mac studio fix fluid. I'm trying to decide what shade is most appropriate for me. Also, I have combination to oily skin. I'd this a good choice for me?
              Asked on 7/10/2018 by Mtruluck from Nashville, TN

              1 answer

              • CUSTOMER CARE

                A:

                Hi there! Thank you for reaching out to us about this. Based on your current foundation shade, we recommend the Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+ in the shade Light! Like your current foundation, IT is formulated for light skin with more warmth to your skin. This product is ideal for all skin types and feels completely weightless on your skin. We can't wait for you to try IT! XOXO

                Answered on 7/12/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              Will this product be later sold in the travel size?
              Asked on 6/27/2018 by GH from Georgia

              1 answer

              • CUSTOMER CARE

                A:

                Hi there! Thank you for your question. At this time we do not have insight on if or when Bye Bye Foundation will be offered in a travel size. We are however happy to pass your interest along to our internal teams in regards to this product. XOXO

                Answered on 7/13/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              I have redness that occasionally flares up on my cheeks. I currently use the bye bye redness concealer under a foundation. I recently purchased the It Cosmetics foundation moisturizer and wanted to know if I need to wear the concealer under the foundation, or will the foundation alone cover redness. Thanks!
              Asked on 6/24/2018 by christina from New York, US

              1 answer

              • CUSTOMER CARE

                A:

                Hi there! Thank you for your question. Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+ is your full-coverage moisturizer. IT is designed to help cover and improve the look of skin concerns including redness. You can apply IT to your your face first, and then apply your concealer wherever you need additional coverage. However adding the concealer before works as well. IT is a matter of personal preference in applying. We hope this helps! XOXO

                Answered on 7/12/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              Does it lay in wrinkles making them worse?
              Asked on 6/23/2018 by Anita from VA

              1 answer

              • CUSTOMER CARE

                A:

                Hi there! Bye Bye Foundation Full Coverage Moisturizer™ contains proprietary 3D Skin Flex™ Technology, that provides smooth, flexible pure color pigments that float over lines and wrinkles and feel like nothing on your skin, but cover everything without creasing or cracking. IT is formulated to improve the look of fine lines overtime. We hope this helps! XOXO

                Answered on 7/12/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              I have fresh freckled pink toned skin. I'm not ultra pale. Medium in cc is too dark. Light is too yellow but probably the right depth of colour though I couldn't wear any darker. Should I order fair/light or light medium in the bye bye foundation? I have a friend who lives in the U.S. who will bring it over to Ireland when she visits so I'd like to pick the correct shade.
              Asked on 6/22/2018 by Bm from Ireland

              1 answer

              • CUSTOMER CARE

                A:

                Hi there! We are so happy to hear you're interested in Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+. Based on the information provided, we recommend the shade Light Medium! IT is formulated for light to medium skin with cool (pink) undertones. We hope this helps! XOXO

                Answered on 7/12/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              Can this product be used over the sensitive eye area without causing irritation?
              Asked on 6/21/2018 by Pat from Telford Pa

              1 answer

              • CUSTOMER CARE

                A:

                Hi there! Thank you for your question. Bye Bye Foundation Full Coverage Moisturizer™ with SPF 50+ is ideal for all skin types, even the most sensitive skin. While IT is safe to use around your eye area, we recommend you're cautions to not get IT directly in your eye. We hope this helps! XOXO

                Answered on 7/12/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              Which CC is best for oily skin?
              Asked on 6/12/2018 by Mary Lou from US

              1 answer

            • Q:

              Does this cover dark spots
              Asked on 6/4/2018 by Dawnny from Kentucky

              1 answer

              • CUSTOMER CARE

                A:

                Hi there! Thank you so much for your question! Bye Bye Foundation is designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles all while protecting your skin with SPF 50+ broad-spectrum physical sunscreen. We think you will love IT! XOXO

                Answered on 6/26/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              Why can't I see the full list of ingredients for this product?
              Asked on 6/2/2018 by Nancy from Nyc

              1 answer

              • CUSTOMER CARE

                A:

                Hi there! Thank you for your question! A full list of ingredients is located below the product underneath the third tab called 'Ingredients'! We hope this helps! XOXO

                Answered on 6/26/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              Should Bye Bye Foundation be used with a moisturizer or w/o?
              Asked on 5/31/2018 by Linda from undisclosed

              1 answer

              • CUSTOMER CARE

                A:

                Hello! Thanks for your question! Since Bye Bye Foundation is a full coverage moisturizer, you don't have to use a moisturizer. However, it is all about your personal preference and you can absolutely use one if you prefer! We hope this helps! XOXO

                Answered on 6/26/2018 by Official Answer from It Cosmetics from Brand Answer
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