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Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

It Cosmetics

Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

(267) REVIEWS (183) Q&A ASK A QUESTION

1.014 oz Item 2523624

Color:Neutral Medium (medium skin w/ neutral undertone)

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Learn more about IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+.

Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say "bye bye" to traditional foundation - and hello to your most beautiful skin! Developed with plastic surgeons, your innovative problem solver is designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles - all while protecting your skin with SPF 50+ broad-spectrum physical sunscreen. Created with proprietary 3D Skin Flex Technology, your hydrating color-infused moisturizer provides smooth, flexible pure color pigments that float over lines and wrinkles and feel like nothing on your skin, but cover everything without creasing or cracking. Ideal for all skin types, it also features 7 key fermented ingredients to increase the absorption and efficacy of your skincare, plus bioluminescence and diamond powder for subtle radiance without glitter or shimmer. Finally, you can experience clinically tested hydration and smoothing, skin-perfecting full coverage that makes your skin look younger!

Clinically tested results!
  • 100% of subjects showed improved skin hydration*
  • 97% said it provided full and lasting coverage*
  • 84% said it reduced the look of dark spots*
  • 97% said it reduced the look of blemishes*

*Results observed in a clinical study.

Pairs perfectly with IT Brushes for ULTA Airbrush Full Coverage Complexion Brush #77.

Find your perfect IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer.

Shades:
  • Fair (ultra porcelain skin, fairest of fair skin, with warm (yellow) undertone)
  • Fair Light (fair skin, if you burn easily in the sun, with cool (pink) undertone)
  • Light (light skin with more warmth (yellow) to your skin)
  • Light Medium (light to medium skin with cool (pink) undertones)
  • Medium (medium skin with warm (yellow) undertones - this is Jamie's shade!)
  • Neutral Medium (medium skin with neutral undertone)
  • Medium Tan (medium to tan skin with warm (yellow) undertone)
  • Neutral Tan (tan skin with neutral undertone)
  • Tan (tan skin with warm (yellow) undertone)
  • Rich (tan to rich skin with warm (yellow) undertone)
  • Rich Honey (deep skin with warm (yellow) undertone)
  • Deep (deep skin with neutral undertone)

How to determine your undertone: Look at the veins on the inside of your wrist. Do they look more blue? You are cool! Do they look more green? You are warm! Can't decide? Then you are neutral!

Apply 1-2 pumps to clean skin using your favorite IT Cosmetics brush or fingertips, either on top or in place of your skincare products. For best results, apply starting at the center of your face, then smooth and blend outward for complexion perfection.
Active: Titanium Dioxide 9.0%, Zinc Oxide 6.3%. Inactive: Aqua/Water/Eau, Snail Secretion Filtrate, Phenyl Trimethicone, Dimethicone, Butylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl Salicylate, Cetyl PEG/PPG-10/1 Dimethicone, Cyclopentasiloxane, Cyclohexasiloxane, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Hydroxide, Hexyl Laurate, Stearic Acid, Calcium Stearate, Caprylyl Glycol, Triethoxycaprylylsilane, Ethylhexylglycerin, Citrus Limon (Lemon) Peel Oil, Tocopheryl Acetate, Sorbitan Isostearate, Phenoxyethanol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, 1,2-Hexanediol, Disodium Edta, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantifolia (Lime) Oil, Niacinamide, Hydrolyzed Hyaluronic Acid, Lactobacillus/Kelp Ferment Filtrate, Saccharomyces/Rice Ferment Filtrate, Hydrolyzed Silk, Aloe Barbadensis Leaf Extract, Cholesteryl Nonanoate, Cholesteryl Isostearate, Cholesteryl Chloride, Punica Granatum Seed Oil, Lactobacillus/Pumpkin Ferment Extract, Cholesterol, Vitis Vinifera (Grape) Seed Oil, Cholesteryl Oleyl Carbonate, Persea Gratissima (Avocado) Oil, Pinus Sylvestris Leaf Oil, Polymethylsilsesquioxane, Anthemis Nobilis Flower Water, Lactobacillus/Dipteryx Odorata Seed Ferment Filtrate, Panax Ginseng Root Extract, Avena Sativa (Oat) Kernel Extract, Cocos Nucifera (Coconut) Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Niacin, Folic Acid, Carnitine HCl, Biotin, Ascorbic Acid, Bacillus/Cordyceps Sinensis/Ganoderma Lucidum/Inonotus Obliquus/Lentinus Edodes/Phellinus Linteus/Schizophyllum Commune/Tricholoma Matsutake Extract Ferment Filtrate, Phaseolus Angularis Seed Extract, Lactobacillus/Rice Ferment Filtrate, Saccharomyces/Camellia Sinensis Extract Ferment Filtrate, Lactobacillus Ferment, Lactobacillus/Centella Asiatica/Gleditsia Sinensis Thorn/Houttuynia Cordata Extract/Phellodendron Amurense Bark/Polygonum Cuspidatum Root/Prunella Vulgaris/Torilis Japonica Extract Ferment Filtrate, Eucalyptus Globulus Leaf Oil, Curcuma Longa (Turmeric) Root Extract, Magnolia Kobus Bark Extract, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Glycine Soja (Soybean) Sprout Extract, Perfluorohexane, Glycerin, Leuconostoc/Radish Root Ferment Filtrate, Camellia Sinensis Leaf Extract, Silk Extract, Perfluorodecalin, Olea Europaea (Olive) Leaf Extract, Chrysanthemum Indicum Flower Extract, Diamond Powder, Morus Alba Fruit Extract, Pueraria Lobata Root Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Diospyros Kaki Leaf Extract, N-Hydroxysuccinimide, Palmitoyl Oligopeptide, Chrysin, Palmitoyl Tetrapeptide-7, Pentafluoropropane, Steareth-20, Citric Acid, Sodium Benzoate, Potassium Sorbate, Chlorhexidine Digluconate. May Contain: Iron Oxides (CI 77492, CI 77491, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBye Bye Foundation Full Coverage Moisturizer with SPF 50+
 
3.5

(based on 267 reviews)

62%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (103)
  • Blends well (99)
  • Goes on smoothly (96)
  • Lightweight (86)
  • Good pigmentation (70)

Cons

  • Doesn't stay on (33)
  • Pricey / poor value (29)
  • Too greasy (27)
  • Poor coverage (22)
  • Causes breakouts (17)

Best Uses

  • Light to medium coverage (73)
  • Dry skin (65)
  • Full coverage (49)
  • Normal skin (46)
  • Sensitive skin (37)
    • Reviewer Profile:
    • Brand buyer (91), Budget shopper (29)

Reviewed by 267 customers

Displaying reviews 1-10

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5.0

Full coverage foundation with the feel of a bb cream

By dartangen

from Kentucky

About Me Budget Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Noncomodegenic

Cons

    Best Uses

    • Dry Skin
    • Light To Medium Coverage

    Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

    I received this product free from IT cosmetics. I got the full coverage moisturizer in fairly light. I have wore this now for a week. It feels thick when you are putting it on but feels amazing. It doesn't sit heavy on your skin or make your skin dry (I have very dry skin). I love that it has 50SPF. I wear sunscreen every day due to my light complexion and this has the right amount of sunscreen and coverage that I need. I took an outdoors walk in the afternoon to make sure it worked and it did. It has the added benefit of not smelling like sunscreen. It doesn't have a great smell but it is not off putting. I have some deep spots on my face and while it didn't cover them completely, it made them almost unnoticeable.

     
    5.0

    Love it

    By Mandy

    from Richmond va

    About Me Brand Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation

    Cons

      Best Uses

      • Dry Skin

      Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

      I normally wear a full coverage matte make up but my skin turned very dry over the winter and needed to try something different. I have an uneven skin tone and redness, this covered it all. I don't have to use a primer but a setting powered is a must to keep my face from being shiny. I have to use more for a full coverage but it looks very natural.

       
      4.0

      It's a ok product

      By syeda64

      from New York

      Pros

      • Lightweight

      Cons

      • Difficult To Apply

      Best Uses

      • Light To Medium Coverage

      Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

      I received the product for free from IT Cosmetics for a honest review. First of all the shade match wasn't bad it was a tad bit light for me but I can work with it. In terms of the coverage I wouldn't say that it's full coverage it is more like a medium coverage. I first tried to apply this with a brush but for some reason I had dry patches on my skin after I applied this. So next time I used just my fingers and it blended out nicely. Also loved the SPF in it.

       
      3.0

      Doesn't stay on til the end of the day

      By Dana

      from Wilmington, MA

      About Me Budget Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation

      Cons

      • Causes Breakouts
      • Doesn't Stay On
      • Too Greasy

      Best Uses

      • Dry Skin

      Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

      Got this product free to try from IT Cosmetics. I have acne and spots, so I rely on products to cover them. The product goes on well in the morning but doesn't hold up to the end of the day. After a few hours, all my spots are exposed.

       
      3.0

      It's Okay

      By mzrissebaby

      from Baltimore, MD

      About Me Brand Buyer

      Pros

      • Lightweight

      Cons

        Best Uses

        • Full Coverage

        Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

        This was my first time using any product from IT Cosmetics. I usually try almost any foundation I can find in my complexion so I tried this foundation in the color Rich. It's creamy and comes out of the pump effortlessly but I am not a fan of it. While it did feel light on my skin, I found that it made me slightly dry in some areas and oily in others. The color stayed true the few hours that I did wear it. It didn't transfer when I touched my face which is awesome. Overall I think its not for me.
        I received this product for free from IT cosmetics.

         
        4.0

        Moisturizer or foundation?

        By Kirs

        from Grove City, PA

        Pros

        • Blends Well
        • Easy To Apply
        • Good Pigmentation
        • Lightweight

        Cons

        • Weird smell

        Best Uses

        • Light To Medium Coverage
        • Normal Skin

        Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

        I recently tried "It Cosmetic Bye Bye Foundation." I liked this product, but didn't love it. When I first put it on, it had a medicated type of smell. The smell didn't last long but it was noticeable when applying. The coverage was good. I'm not sure if it is supposed to be used as a foundation or moisturizer. I didn't put a moisturizer under it. I felt like I should have put moisturizer on but it wasn't necessary. I think I am just used to a heavier moisturizer, but my face didn't get dry from not wearing any. I liked how light and airy it was for the amount of coverage. It definitely evened out my skin and gave it a glow.

         
        5.0

        Incredible product!

        By Cass269

        from Wausau, WI

        About Me Brand Buyer

        Pros

        • Blends Well
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Matte Finish

        Cons

          Best Uses

          • Full Coverage

          Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

          I received this as a free product sample from IT cosmetics and this is incredible makeup. I'm not too adventurous with foundation and tend to stick to the same product, and before trying it, I admit it's not something I would normally choose to try. The main reason being I wouldn't think a moisturizer would have effective full coverage. After trying, I was AMAZED by how well it blends and covers imperfections. The color also worked well on me. I'd definitely purchase this again going forward. It works just as well, if not better than my normal foundation. AND it doubles as SPF and a moisturizer!!! 5 stars without a doubt.

           
          5.0

          Youthful look

          By Shellyrae2

          from El centro c

          About Me Brand Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight
          • Long-Lasting
          • Matte Finish
          • Noncomodegenic

          Cons

            Best Uses

            • Light To Medium Coverage
            • Mature Skin

            Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

            So easy to use. I Received a sample in exchange for my honest opinion and since I really hate concealers because they make me look older this one actually worked extremely well and helped me feel and look younger to

             
            4.0

            Amazing for my dry skin

            By sheriescalante

            from Oregon

            About Me Brand Buyer

            Pros

            • Blends Well
            • Buildable Coverage
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Lightweight
            • Noncomodegenic

            Cons

              Best Uses

              • Dry Skin
              • Light To Medium Coverage
              • Mature Skin
              • Normal Skin
              • Sensitive Skin

              Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

              I love this product so much! It looks beautiful on my dry skin. I didn't have to use any moisturizer before and it went on so smoothly. Plus, it's great for your skin and protects from sun damage with spf 50. It needs to be set with powder because it is very dewy. The coverage could have been a little better. But, it is very buildable! You won't be disappointed in this product.

              I recieved this product for free from it! Cosmetics for my honest, unbiased review.

               
              5.0

              I think I'm in love

              By yariseu

              from San Juan, Puerto Rico

              About Me Brand Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight

              Cons

                Best Uses

                • Dry Skin
                • Full Coverage

                Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

                I received this product for free from IT Cosmetics to try and to review.

                First of all, I love the packaging of this product it is so shiny and holographic. I was very pleasantly surprised by this product and there is so much to love about it. It has great coverage, and I didn't have to use much product either. It feels really light when applied, I almost forgot I was wearing it. I think it works better than the foundation I currently use, while being lighter and more moisturizing. It smells really good and unlike most SPF makeup the smell is not too strong. The IT Cosmetics™ Bye Bye Foundation is perfect for the summer, or if you're like me and live in (in my case a tropical Island) a place where summer is almost all year-long and it's sunny most of the time. I would definitely recommend this to other people and will definitely use it again.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                183 Questions | 189 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Is the shade "light" the same color as the It cosmetics CC cream shade "light".
                  Thanks
                  Asked on 4/14/2018 by Mjl from Phx,az

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out! Bye Bye Foundation in Light is most similiar to the CC+ Cream shade in Light. We recommend sticking with the Light shade if CC+ Cream in Light is your best match! XOXO

                    Answered on 4/16/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  How many ounces is this tube
                  Asked on 4/13/2018 by don't have one from Des Moines, WA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Bye Bye Foundation contains 1 fl. ounce of product! XOXO

                    Answered on 4/16/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  Is this non-comedogenic? I have been using it on and off, but I feel like it causes breakouts.
                  Asked on 4/8/2018 by Becky from Corning ny

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Although Bye Bye Foundation is not tested to be non-comedogenic, IT is made with good for you, skin-loving ingredients, and is made for sensitive skin! XOXO

                    Answered on 4/12/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  Hi does this come in a trial size?
                  Asked on 4/5/2018 by Sheila from Cannon Falls Mn

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! At this time Bye Bye Foundation is not offered in a travel size. We can share your suggestion for IT with our team! XOXO

                    Answered on 4/10/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  what is the difference between Your Skin But Better™ CC+™ Cream with SPF 50+ and Bye Bye Foundation Full Coverage Moisturizer with SPF 50+
                  Asked on 4/4/2018 by Lone Star from Texas

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! We're happy to help to describe the differences between these two products. Bye Bye Foundation is a clinically advanced full coverage moisturizer! IT features 3D Skin Flex Technology to prevent creasing and cracking. We've packed BBF with 7 key fermented skin-loving and anti-aging ingredients to visibly plump the look of lines and wrinkles, intensely moisturize, and deliver powerful nutrients to your skin. CC+ Cream starts as an anti-aging serum & contains concentrated color correcting pigments to neutralize redness and discoloration, while delivering 7 products in 1! Bye Bye Foundation has a natural finish, whereas CC+ Cream is dewy and luminous on the skin! XOXO

                    Answered on 4/5/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  Hi, I am light in the cc cream foundation, what color would be my match?
                  Asked on 4/3/2018 by Jennifer from Pennsylvania

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out! Based on your CC+ Cream shade, we suggest using Bye Bye Foundation in Light as well! XOXO

                    Answered on 4/4/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  I currently use Becca in the shade buff. What color would I use in this product ?
                  Asked on 4/3/2018 by Carolyn from Yakima wa

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out to us! Based on your complexion, we suggest using Bye Bye Foundation in Medium. XOXO

                    Answered on 4/4/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  Do you stand by your product and refund if it causes skin issues? I have used BBF and Confidence in a Cream for less than two weeks. When I sent in a question because it is causing me to have some pimples, you suggested that I stop using it immediately. Will you refund my purchase?
                  Asked on 4/2/2018 by The Nutt from Little Rock, AR

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out to us! We sincerely apologize you are experiencing this after use of your products. If you have purchased your products from Ulta Beauty you can return them within 60 days of the purchase date for a full refund. We look forward to IT being resolved for you! XOXO

                    Answered on 4/4/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  I started using Bye Bye Foundation and Confidence in a Cream recently and my face is breaking out with pimples. Should I just use the Bye Bye in the morning and the cream at night? I am 59 years old, so it's not like I am a teenager.
                  Asked on 4/2/2018 by The Nutt from Little Rock, AR

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to us! If you are experiencing breakouts after use of your products, we advise stopping use of them right away. There could be an ingredient in either product that is not agreeing with your skin. We suggest consulting with your physician or dermatologist with the ingredients for this product. They can best advise which products are right for your skin. Let us know if you have any further concerns! XOXO

                    Answered on 4/2/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  Does this cover wrinkles?
                  Asked on 3/31/2018 by Vicki from CT

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out! While Bye Bye Foundation covers many skin concerns, it does not diminish the appearance of wrinkles or texture. We suggest trying Bye Bye Lines Foundation- IT offers sheer to medium, buildable coverage and contains Drops of Light Optical Blurring Technology to diffuse the appearance of fine lines and wrinkles. You can shop IT directly through the link below! XOXO

                    https://www.ulta.com/bye-bye-lines-foundation?productId=xlsImpprod16411281&_requestid=6535103

                    Answered on 4/4/2018 by Official Answer from It Cosmetics from Brand Answer
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