Rated 3.97 out of 5 stars
Most Helpful Positive Review LOVE LOVE LOVE I now prefer this over IT CC Cream
I'm a daily wearer of IT Cosmetics CC cream and I can easily see distinct differences between the two. I'm 39 YO with Oily skin and visible pores and always fighting those fine lines. I'm exactly between their CC Fair and Light shades, so I have to blend the two colors together daily. I saw this release of the Fair/Light color so I was excited to try it. The Fair/Light shade has a definite PINK undertone, but it's definitely still workable for me. I wore it today with no moisturizer and no primer (I always wear both) and it's holding up much better than the CC cream! For me the product provided better coverage than the CC cream while using less of it. It also dried down to a natural finish pretty quickly. CC always leaves me with a tacky, luminous, almost wet looking finish before I powder it in order to apply the rest of my make, but I didn't have to even powder with this! I'm extremely happy with how it looks on my skin, and amazed that I didn't have to use as many products either. I highly recommend!
Most Helpful Critical Review Worst Breakout of My Life
The IT cosmetics CC cream was my foundation of choice for months, but recently I was on the lookout for something different and thought this would be a perfect alternative. Boy was I wrong. I've never had an adverse reaction to makeup before nor do I have sensitive skin so I was shocked to discover that this product broke me out horribly. My skin is now red, irritated, dry, itchy, and covered in both small bumps and cystic acne as a result of this foundation. I'm embarrassed to leave my dorm since my skin is constantly inflamed and in pain, and I can hardly stand to look at myself in the mirror. I'm horrified and appalled that this company would release a product like this, claiming it can help skin conditions such as acne, dryness, and redness when it actually exacerbates all of those issues. To say the least, I would suggest that you stay as far away from this foundation as possible.
Reviewed by 1786 customers Best foundation for aging skin!!
M. Perry from Indiana
Ive been using this foundation for a few years now and havent found one yet that compares! I'll be 44 this fall and this stuff really compliments my skin. I dont like to use matte foundations for this reason. It just makes my skin look dehydrated. But this foundation (especially the illuminating) makes my skin look young and dewy and hydrated! If you are in your 20's/early 30's, then this isnt the foundation for you. Your skin can produce its own oils, so you dont need a foundation that does. But for an older woman, its perfect. I get a lot of compliments because my skin now looks healthy. :) Plus, it has the best ingredients to turn back the hands of time. If you want to know your foundation is taking care of your skin, then use this brand. No regrets!
Not for hydrated akin
Reyrey from California
I bought this and I was excited because it had SPF. I drink a lot of water at least a gallon a day so my skin in never dry. This pretty much slides off my skin. The foundation doesn't stay even if I prime, bake then set it. Within 2 hours it's Already cracked and it looks caky especially on my nose area. On my nose are it's pretty much gone after a few hours. So I'm left with a bare nose.
Great for dry and aging skin
Thirty something from TN
Leaves a moisturized look and feel to parched skin. Goes on evenly using a foundation brush. Covers well and feels light.
I have bought this product several times
Marilyn J from AZ
Great foundation for mature dry skin
Not Like Before
Krabolina from Phoenix, AZ
I started using IT foundation when Jamie was doing infomercials. It was advertised as waterproof,SPF 50 and will cover imperfections.
What happened? Did L'Oréal change the formula? I live in Phoenix, Az which has had the most recorded 110+ days ever this summer.
This product melts off my face. The previous version did not. I have tinted moisturizer I could wear if I want to. I don't want to use a Coleridge moisturizer. How sad that I must start looking again for a foundation that stays put. I don't expect miracles. Just a little help.
Ally from Champaign IL
I love this stuff. It's a great substitute for foundation when I want something but don't want to wear full makeup. It does a great job of covering up my blemishes & uneven skin tone and also adds a little bit of a glow. I would recommend using a beauty blender, not your fingers. Overall great stuff!
I feel not enough coverage
missy from Muskegon
I feel for a full coverage makeup you would use less product and I feel I need more to cover up when it says its full coverage its like a semi coverage
Shea from Helena
I have combination skin and this product goes on easy smell great and looks amazing! I do find that over time it shows off my fine lines more than I would like but I'll live with it. Also... it has a tendency to rub off on my husbands nose every time we kiss.
No. Will not buy this product again
Mommyrocks3 from Chalfont PA
I don't understand the hype for It cosmetics. All the products I have tried are heavy, don't earn the lasting effect, and as a woman in her 40's...shows all the things you try to disguise on your face, especially as the day goes on.
Jess from Statesboro
I'm in my 20's and this makes me look like I'm 40. It's settles into all my fine lines and makes me look so cakey no matter how little you use. It's pretty thick. It's also sooo drying on my face. I would never buy this product again.
Why do all your products have the same name??
JL from Scottsdale, AZ
This didn't do at all what the description says. It's not good for actual dry skin, it's probably fine for normal skin, but on dry skin it's patchy.
Also, please work on expanding you shade range instead of your product range. All of you many, many products sound exactly the same but do different things so nothing is ever consistent.
Prayogi from philadelphia
I don't understand how this foundation has such good reviews. The name of this foundation is misleading, it makes it seem like it is going to be a light-weight foundation, but it is literally the cakeiest foundation I have ever used. It is NOT forgiving for dry skin. it settles into every line on my face. I'm only in my 20s and this foundation ages me by 10+ years. I've tried mixing this with tinted moisturizers and it will still come out cakey no matter how little I use.
Yes I would I love it
Ora from Hobbs New Mexico
I always like to go out dressed up an I love it when people ask what kind of makeup I use
My favorite foundation!
JennytheP529 from Wilkes-barre, PA
I use this everyday and I love it. I've tried lots of other foundations and this one is the only one that doesn't feel too oily. It doesn't cake and leaves my skin soft. The only reason I didn't give this 5 stars is that it doesnt always last all day.
Melanie from Laurel MD
I love IT make up. The whole line is just fantabulous!
Janet RN from San Diekgo
Use daily as facial sun screen. Love it!
Ambi from Texas
I LOVE using this for everyday use or I will use it @the gym bc I am very insecure of my skin and wanted something natural looking & it lasts through all the sweat. (It does transfer if rubbed though) I have severe redness and DARK circles & it covers them up completely without looking cakey or as if I have makeup on. I love the dewy finish it looks so natural I will definitely purchase multiple times
Not exact shade...could not try samples due to COVID.
Patty from Greenville, NC
Used as a foundation. It is not shiny but it is not the exact shade. I would not recommend only because you cannot try samples at this time.
ali from michigan
i have very dry skin, and this foundation works beautifully. the only thing i noticed is that when my pores become enlarged sometimes it will sink into them. if i prime well, it doesn't look bad at all!!
Usually Smears off
DD from Los Angeles, CA
Doesn't matter what kind of primer you use or if you bake your skin, this foundation usually smears off. Wouldn't recommend it.
Love this good coverage
Linny from Illinois
Use this with my moisturizer. Works fantastic.
Love this good coverage
Linny from Illinois
Use this with my moisturizer. Works fantastic.
Doesn't Blend well...
Maeve from USA
...I also found that it sits in creases and small pores. It feels nice. I like the high SPF. The color blended with mine well. I'm going to try a liquid mineral foundation instead.
Not enough coverage for me
Not enough coverage from Knoxville
This just doesn't have enough coverage for me. I ended up returning the product. I loved the texture and the way it felt on my skin.
Would not personally recommend or buy again
Jesse M from Clearwater, FL
I use Tarte and thought I would try this one out. It was terrible the first time I tried it. I thought I was being crazy so I tried it again. It's terrible compared to Tarte. You have to put on 3x as much and it looks so wet. My face looked oily and as if I needed a ton of setting powder. It wipes off easily and doesn't cover your skin to get that even color foundation does.