Rated 3.97 out of 5 stars
Most Helpful Positive Review LOVE LOVE LOVE I now prefer this over IT CC Cream
I'm a daily wearer of IT Cosmetics CC cream and I can easily see distinct differences between the two. I'm 39 YO with Oily skin and visible pores and always fighting those fine lines. I'm exactly between their CC Fair and Light shades, so I have to blend the two colors together daily. I saw this release of the Fair/Light color so I was excited to try it. The Fair/Light shade has a definite PINK undertone, but it's definitely still workable for me. I wore it today with no moisturizer and no primer (I always wear both) and it's holding up much better than the CC cream! For me the product provided better coverage than the CC cream while using less of it. It also dried down to a natural finish pretty quickly. CC always leaves me with a tacky, luminous, almost wet looking finish before I powder it in order to apply the rest of my make, but I didn't have to even powder with this! I'm extremely happy with how it looks on my skin, and amazed that I didn't have to use as many products either. I highly recommend!
Most Helpful Critical Review Worst Breakout of My Life
The IT cosmetics CC cream was my foundation of choice for months, but recently I was on the lookout for something different and thought this would be a perfect alternative. Boy was I wrong. I've never had an adverse reaction to makeup before nor do I have sensitive skin so I was shocked to discover that this product broke me out horribly. My skin is now red, irritated, dry, itchy, and covered in both small bumps and cystic acne as a result of this foundation. I'm embarrassed to leave my dorm since my skin is constantly inflamed and in pain, and I can hardly stand to look at myself in the mirror. I'm horrified and appalled that this company would release a product like this, claiming it can help skin conditions such as acne, dryness, and redness when it actually exacerbates all of those issues. To say the least, I would suggest that you stay as far away from this foundation as possible.
Reviewed by 1826 customers I would buy this product again
Wen from Edinburg, Texas
I really liked it. It is like a medium to full coverage.
batgirl pa from pa
I bought this during 21 days of beauty wonderful product
Nyla from United States
My skin looks flawless. I usually have a lot of red spots on my face, and a few marks from ache scars, but this product is a god send, and literally makes my face look so smooth and natural. And it feels so lightweight, my face just feels like my face. I love it. New holy grail.
Not recommended for people with oily skin
CatTon from Houston, TX
I have oily skin and decided to give this a try since it's oil free. The consistency is way too thick. I was expecting more of a lighter, silkier feel. And while it did not break me out, it still made me super oily after a couple hours. It's just an average product for oily skin in my opinion.
Best foundation I have used!
Chris from Kailua , hi
I used the color matching app taking my pic outdoors and if recommended a shade I was skeptical about. But I have never had a foundation that matches my skin so perfectly! I apply with a brush not sponge and goes on smooth and light. If you want a natural look it's awesome.
Deannie from Florida
I love this foundation! Goes on smooth, doesn't cake and contains sunscreen!!
Great product, lightweight
Erna from Florida
I use this as a daily color corrector and SPF. It was lightweight, lasted all day and didn't feel greasy in the slightest. That's a plus for me since I don't like to have lotion on my face.
Good product, too dark
Kaylee from CA
This goes on really beautifully and it's a good tinted moisturizer. However my skin is fair, and by fair I mean actually fair. The fairest shade which claims to be "ultra porcelain" is still too dark. I just wish they'd add a couple more shades to complete the range.
Did not like make up at all.Not enough coverage like they sh
None from TX
Never again.Love a lot of It products, not j u st this one
Doesn't stay on
Kelalex from Birmingham, AL
This foundation doesn't stay on. Didn't even last 6 hours. A no from me for the price.
jay from NY
I use the airbrush full coverage complexion brush #77 to apply. i find this works perfect and is a must for achieving the perfect natural look.
Peacefulsea03 from MO
Wonderful product, feels great on my skin.All day wear.
BE SUPER CAUTIOUS WITH THIS PRODUCT
sierra28 from USA
If it was possible to leave zero stars I would. This is kind of on me for not doing a patch test before hand but this product gave me what seemed like chemical burn over most of my face. The skin was red and raw where I applied the product and super itchy. At first I assumed it was an allergic reaction, but it lasted well over 24 hours and the symptoms weren't alleviated by benedryl. I've seen other people saying this product worked well for them which is fine, but if you are trying this product for the first time please please PLEASE do a patch test on your arm for three days (or until sign of a reaction) before you apply this product anywhere NEAR your face.
This is a great product for all ages
Dorthi from South Carolina
Use this product every day.
This is a great product for "older folks"
Dorthi from South Carolina
I use this product every morning and it has not broke me out yet. Hide a lot of facial marks too.
Patricia from South Carolina
I would recommend this to any one!
Kimmy from Taylor, Michigan
This product is very lightweight on my skin. Did not feel heavy like some full coverage do and was a perfect match!
Love it! Perfect full coverage moisturizing coverage.
Lala from Chicago
Perfect color match with great moisturizing, smooth finish
Sarah from San antonio
I used this bye bye foundation and now from quite a long time I am using IT CC cream. When i saw that on an offer 50% off i thought to give it a try, before i was afraid because my skin is super sensitive and acne prone oily
After using this I am all happy because its work realy well with my skin type.
It hides all the flaws and makes my skin look fresh and health
Not for me
Monica from CA
Unfortunately this foundation gave me a rash :(
It's also definitely not full coverage at all. I like the packaging and smell but will be returning today.
Sadly I have to agree with other negative reviews
Daniela from Michigan
I bought this to replace a tinted moisturizer. I don't wear foundation most days, but I wanted something with a little more coverage than my current product and liked that this one has high sun protection. The color correcting and coverage is great! It lasts all day, but it settles in every line, pore, made me look much older. It is not moisturizing imo. Really wanted to like this, but unfortunately will be returning it.
Sierra from California
Not full coverage. I will not be saying bye bye to my foundation. I would only use this for weekends if I'm not doing anything special. Doesn't feel bad on the skin but rubs off easily.
I definitely love this product!
Pancha from PHX AZ
I love the moisture.
Maria from Tampa, Florida
I prefered the CC. The tone is suppose to be Neytral, and to me, was too yelow...
This is my 1st time wearing this product n I love it
Khan from Khan nj
1st time trying this n I'm in love it it