skip to main content
ULTA Beauty Logo
  • Home
  • / Makeup
  • / Face
  • / Foundation
  • / Bye Bye Foundation Full Coverage Moisturizer with SPF 50+
Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

It Cosmetics

Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

(635) REVIEWS (191) Q&A ASK A QUESTION

1.014 oz Item 2523624

Color:Neutral Medium (medium skin w/ neutral undertone)

Options

View All Options

Find in Store-

Learn more about IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+.

Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say "bye bye" to traditional foundation - and hello to your most beautiful skin! Developed with plastic surgeons, your innovative problem solver is designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles - all while protecting your skin with SPF 50+ broad-spectrum physical sunscreen. Created with proprietary 3D Skin Flex Technology, your hydrating color-infused moisturizer provides smooth, flexible pure color pigments that float over lines and wrinkles and feel like nothing on your skin, but cover everything without creasing or cracking.

Ideal for all skin types, it also features 7 key fermented ingredients to increase the absorption and efficacy of your skincare. Fermented Sugarcane and Fermented Rice work to plump the look of skin, Fermented Coconut Water is rich in minerals and amino acids to help nourish and hydrate skin, and the combination of Fermented Sea Kelp, Fermented Green & Black Tea, Fermented White Ginseng and Fermented Pumpkin intensely moisturize and deliver powerful antioxidants and concentrated nutrients to your skin. Bye Bye Foundation is also infused with bioluminescence and diamond powder for subtle radiance without glitter or shimmer. Finally, you can experience clinically tested hydration and smoothing, skin-perfecting full coverage with a fresh finish that makes your skin look younger!

Clinically tested results!
  • 100% of subjects showed improved skin hydration*
  • 97% said it provided full and lasting coverage*
  • 84% said it reduced the look of dark spots*
  • 97% said it reduced the look of blemishes*

*Results observed in a clinical study.

Pairs perfectly with IT Brushes for ULTA Airbrush Full Coverage Complexion Brush #77.

Find your perfect IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer.

Shades:
  • Fair (ultra porcelain skin, fairest of fair skin, with warm (yellow) undertone)
  • Fair Light (fair skin, if you burn easily in the sun, with cool (pink) undertone)
  • Light (light skin with more warmth (yellow) to your skin)
  • Light Medium (light to medium skin with cool (pink) undertones)
  • Medium (medium skin with warm (yellow) undertones - this is Jamie's shade!)
  • Neutral Medium (medium skin with neutral undertone)
  • Medium Tan (medium to tan skin with warm (yellow) undertone)
  • Neutral Tan (tan skin with neutral undertone)
  • Tan (tan skin with warm (yellow) undertone)
  • Rich (tan to rich skin with warm (yellow) undertone)
  • Rich Honey (deep skin with warm (yellow) undertone)
  • Deep (deep skin with neutral undertone)

How to determine your undertone: Look at the veins on the inside of your wrist. Do they look more blue? You are cool! Do they look more green? You are warm! Can't decide? Then you are neutral!

Apply 1-2 pumps to clean skin using your favorite IT Cosmetics brush or fingertips, either on top or in place of your skincare products. For best results, apply starting at the center of your face, then smooth and blend outward for a hydrating, fresh finish.

To ensure your coverage lasts, set with Bye Bye Pores Powder.
Active: Titanium Dioxide 9.0%, Zinc Oxide 6.3%. Inactive: Aqua/Water/Eau, Snail Secretion Filtrate, Phenyl Trimethicone, Dimethicone, Butylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl Salicylate, Cetyl PEG/PPG-10/1 Dimethicone, Cyclopentasiloxane, Cyclohexasiloxane, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Hydroxide, Hexyl Laurate, Stearic Acid, Calcium Stearate, Caprylyl Glycol, Triethoxycaprylylsilane, Ethylhexylglycerin, Citrus Limon (Lemon) Peel Oil, Tocopheryl Acetate, Sorbitan Isostearate, Phenoxyethanol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, 1,2-Hexanediol, Disodium Edta, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantifolia (Lime) Oil, Niacinamide, Hydrolyzed Hyaluronic Acid, Lactobacillus/Kelp Ferment Filtrate, Saccharomyces/Rice Ferment Filtrate, Hydrolyzed Silk, Aloe Barbadensis Leaf Extract, Cholesteryl Nonanoate, Cholesteryl Isostearate, Cholesteryl Chloride, Punica Granatum Seed Oil, Lactobacillus/Pumpkin Ferment Extract, Cholesterol, Vitis Vinifera (Grape) Seed Oil, Cholesteryl Oleyl Carbonate, Persea Gratissima (Avocado) Oil, Pinus Sylvestris Leaf Oil, Polymethylsilsesquioxane, Anthemis Nobilis Flower Water, Lactobacillus/Dipteryx Odorata Seed Ferment Filtrate, Panax Ginseng Root Extract, Avena Sativa (Oat) Kernel Extract, Cocos Nucifera (Coconut) Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Niacin, Folic Acid, Carnitine HCl, Biotin, Ascorbic Acid, Bacillus/Cordyceps Sinensis/Ganoderma Lucidum/Inonotus Obliquus/Lentinus Edodes/Phellinus Linteus/Schizophyllum Commune/Tricholoma Matsutake Extract Ferment Filtrate, Phaseolus Angularis Seed Extract, Lactobacillus/Rice Ferment Filtrate, Saccharomyces/Camellia Sinensis Extract Ferment Filtrate, Lactobacillus Ferment, Lactobacillus/Centella Asiatica/Gleditsia Sinensis Thorn/Houttuynia Cordata Extract/Phellodendron Amurense Bark/Polygonum Cuspidatum Root/Prunella Vulgaris/Torilis Japonica Extract Ferment Filtrate, Eucalyptus Globulus Leaf Oil, Curcuma Longa (Turmeric) Root Extract, Magnolia Kobus Bark Extract, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Glycine Soja (Soybean) Sprout Extract, Perfluorohexane, Glycerin, Leuconostoc/Radish Root Ferment Filtrate, Camellia Sinensis Leaf Extract, Silk Extract, Perfluorodecalin, Olea Europaea (Olive) Leaf Extract, Chrysanthemum Indicum Flower Extract, Diamond Powder, Morus Alba Fruit Extract, Pueraria Lobata Root Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Diospyros Kaki Leaf Extract, N-Hydroxysuccinimide, Palmitoyl Oligopeptide, Chrysin, Palmitoyl Tetrapeptide-7, Pentafluoropropane, Steareth-20, Citric Acid, Sodium Benzoate, Potassium Sorbate, Chlorhexidine Digluconate. May Contain: Iron Oxides (CI 77492, CI 77491, CI 77499).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBye Bye Foundation Full Coverage Moisturizer with SPF 50+
 
3.9

(based on 635 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (403)
  • Goes on smoothly (371)
  • Blends well (356)
  • Lightweight (314)
  • Good pigmentation (262)

Cons

  • Doesn't stay on (86)
  • Pricey / poor value (76)
  • Too greasy (74)
  • Poor coverage (51)
  • Heavy (42)

Best Uses

  • Light to medium coverage (261)
  • Full coverage (201)
  • Normal skin (169)
  • Dry skin (168)
  • Sensitive skin (108)
    • Reviewer Profile:
    • Brand buyer (261), Budget shopper (167)

Reviewed by 635 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

FINALLY, a product that I love!!

By Rachel

from South Florida

About Me Budget Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Noncomodegenic

Cons

  • Too Greasy

Best Uses

  • Dry Skin
  • Full Coverage
  • Sensitive Skin

Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

I have tried everything from shots, pills, endless ointments for my acne-prone, roaches filled face. Finally I have found a product that protects me from the sun, has good coverage, and makes me feel confident about my skin. Combined with this product and cutting out gluten and dairy, my face has finally cleared up!! Recommend this!!

 
5.0

Love the simplicity

By Dee

from Rock Rapids IA

Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

I love the coverage this provides in 1 step for my everyday work! I'm a dental assistant and don't like getting up early so this makes life simple and feels really light on my skin!!!

(1 of 1 customers found this review helpful)

 
5.0

Finally!

By Lana S.

from Massachusetts

About Me Budget Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Noncomodegenic

Cons

    Best Uses

    • Acne-Prone or Oily Skin
    • Full Coverage
    • Sensitive Skin

    Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

    I have sensitive, combination, acne-prone, fair skin. Foundation never works for me (hello breakouts), and BB/CC creams are never the right color (too dark/too pink). This is the FIRST tinted full-coverage moisturizer/BB/CC in more than 10 year of searching that actually matches my skin tone! (As fair as it gets with yellow/neutral undertones). Applies like a dream, has good staying power, and doesn't irritate my skin. I was hesitant to purchase because of the price tag, but I'm so glad I splurged. Worth every penny. (And my face actually matches my neck!)

     
    5.0

    Dry Skin's Best Friend

    By KW

    from WI

    Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

    I have very dry skin and most foundations will cling to it and make it look patchy. I love this foundation. It not only lasts for a long time but has great coverage and makes my skin better each day I wear it.

    (0 of 1 customers found this review helpful)

     
    2.0

    Not a fan!

    By Shey

    from Las Vegas

    Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

    I really wanted to love this foundation, but it just sat on my skin. It emphasized wrinkles and dry patches I didn't know I had. It also made me very oily on my nose. I'm definitely returning it because I can't make it work, although I liked it on my cheeks.

     
    5.0

    New Favorite Foundation

    By JP

    from Houston, TX

    Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

    Switched from Philosophy foundation to this a week ago. Love how natural it feels, keeps my skin hydrated, stays all day, and is buildable for full coverage without feeling cake-y.

    (5 of 5 customers found this review helpful)

     
    5.0

    FINALLY

    By AMF

    from AR

    Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

    I had pretty much stopped wearing foundation because I couldn't find something that didn't make my skin flake and peel. I have extremely dry skin and have tried everything from drug store to prestigious. I noticed my grandmother had a flawless face and she told me she was using this foundation! I tried it and even after many hours my skin was still looking flawless and smooth! No dry skin showing! It took not even two full drop to cover my complete face and I never felt like anything was on it! I felt airy and smooth and beautiful! I am so thankful that I finally found a product that works for me!

    (3 of 3 customers found this review helpful)

     
    5.0

    The BEST

    By Kayla

    from Montana

    About Me Brand Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting
    • Matte Finish
    • Noncomodegenic

    Cons

      Best Uses

      • Acne-Prone or Oily Skin
      • Light To Medium Coverage
      • Normal Skin

      Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

      This is my new favorite foundation! I like it better WAY than the CC cream. I apply it with the IT Cosmetics brush and it has amazing coverage and leaves a flawless finish. I normally use my Estee Lauder & Nars Foundation, but find myself grabbing this because it leaves my skin feeling smooth and weightless and doesn't clog my pores! Didn't think I'd be crazy about it after reading some of the other reviews, but I'll be repurchasing!

      (3 of 4 customers found this review helpful)

       
      3.0

      Love-hate relationship with this product

      By Luckie4us

      from South Carolina

      About Me Brand Buyer

      Pros

      • Good Pigmentation

      Cons

        Best Uses

          Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

          I bought this online after visiting a store where an It consultant happened to be visiting that day. She recommended this in medium for me even though I felt it was too light. They didn't have a tester of the medium neutral, so I went with what she said. First, the color looks very light If I keep rubbing it in, it will take on my skin tint, but I think rubbing it in so much, I lose the pigment and therefore the coverage. It is definitely not full coverage for me. It goes on thick, but you have to rub, rub, rub to move it around your face. Then I looked in the magnifying mirror, did the smile test and holy moly! It showed wrinkles and lines I didn't even know I had! So I got a sponge and rubbed it in some more. it almost takes on a gray hue once it is thoroughly rubbed in. I put Laura Geller Baked-n-Brighten powder foundation over top to give me more coverage as well as to combat the light gray hue. Once I had done all of this, I liked the outcome. Instead of shortening my makeup application process, it added more steps which is not the purpose of this product. I still ad moisturizer and still add another foundation, but I do like the outcome and it does stay on me with that process. Worst part is now it accentuates those lines unless it is rubbed in so much it loses the "foundation" element.

          (1 of 1 customers found this review helpful)

           
          5.0

          Full coverage and moisturizing!

          By Kristen

          from Delaware

          Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

          Perfect for everyday use! Full coverage and it's very moisturizing without making my face greasy!! Love it!!

          Displaying reviews 1-10

          Back to top

          Previous | Next »

          Q&A

          Product Q&A

          Ask a question

          Do you have questions about this product?

          Get answers from in-house experts.

          191 Questions | 207 Answers
          Displaying questions 1-10Previous | Next »
          • Q:

            This transfers horribly on me would a setting spray be ok to use?
            Asked on 5/19/2018 by New to beauty from Peoria,il

            1 answer

          • Q:

            Is the finish of this moisturizer matte or shiny?
            Asked on 5/17/2018 by June from AL

            1 answer

            • CUSTOMER CARE

              A:

              Hi there! Bye Bye Foundation has a satin-like, hydrated finish! We hope this helps! XOXO

              Answered on 6/14/2018 by Official Answer from It Cosmetics from Brand Answer
          • Q:

            What's better? The It Cosmetics CC cream? Or this It Cosmetics moisturizer foundation ?? Trying to decide which one to purchase & Ive used the CC cream before and absolutely LOVED It.
            Asked on 5/17/2018 by Riah from Manchester Nh

            1 answer

            • CUSTOMER CARE

              A:

              Hello! It's not about which is better over the other, it's about what works best for your skin! Bye Bye Foundation is a full coverage moisturizer. IT will plump the look of lines and wrinkles, & intensely moisturize. CC+ Cream has color-correcting pigments to neutralize redness and hyperpigmentation! Which one to choose is a personal preference and what your skin needs! XOXO

              Answered on 6/8/2018 by Official Answer from It Cosmetics from Brand Answer
          • Q:

            hi use golden neutral in the brand clinique what color shade would I be on this foundation?
            Asked on 5/15/2018 by liz from US

            3 answers

            • CUSTOMER CARE

              A:

              Hi, thank you for reaching out. Based on the information being provided, we recommend trying Light. We do suggest visiting the closest Ulta Beauty store to you, to try all the shades out and have a better idea! XOXO

              Answered on 6/8/2018 by Official Answer from It Cosmetics from Brand Answer
            • CUSTOMER CARE

              A:

              Hi, thank you for reaching out. Based on the information being provided, we recommend trying Light. We do suggest visiting the closest Ulta Beauty store to you, to try all the shades out and have a better idea! XOXO

              Answered on 6/8/2018 by Official Answer from It Cosmetics from Brand Answer
            • CUSTOMER CARE

              A:

              Hi, thank you for reaching out. Based on the information being provided, we recommend trying Light. We do suggest visiting the closest Ulta Beauty store to you, to try all the shades out and have a better idea! XOXO

              Answered on 6/8/2018 by Official Answer from It Cosmetics from Brand Answer
          • Q:

            hi so I use clinique color golden neutral what color would I be on this foundation?
            Asked on 5/14/2018 by liz from US

            5 answers

            • CUSTOMER CARE

              A:

              Hi! Based on the information provided we recommend trying Light Bye Bye Foundation! We hope you love it! XOXO

              Answered on 6/7/2018 by Official Answer from It Cosmetics from Brand Answer
            • CUSTOMER CARE

              A:

              Hi! Based on the information provided we recommend trying Light Bye Bye Foundation! We hope you love it! XOXO

              Answered on 6/7/2018 by Official Answer from It Cosmetics from Brand Answer
            • CUSTOMER CARE

              A:

              Hi! Based on the information provided we recommend trying Light Bye Bye Foundation! We hope you love it! XOXO

              Answered on 6/7/2018 by Official Answer from It Cosmetics from Brand Answer
            • CUSTOMER CARE

              A:

              Hi! Based on the information provided we recommend trying Light Bye Bye Foundation! We hope you love it! XOXO

              Answered on 6/7/2018 by Official Answer from It Cosmetics from Brand Answer
            • CUSTOMER CARE

              A:

              Hi! Based on the information provided we recommend trying Light Bye Bye Foundation! We hope you love it! XOXO

              Answered on 6/7/2018 by Official Answer from It Cosmetics from Brand Answer
          • Q:

            I currently wear confidence in a cream foundation in tan. what color is best with the bye bye foundation?
            Asked on 5/14/2018 by kim little river from little river

            5 answers

            • CUSTOMER CARE

              A:

              Hi! Thank you so much for your question! If you currently use Tan, we recommend using Tan in Bye Bye Foundation as well! We hope you try it out! XOXO

              Answered on 6/7/2018 by Official Answer from It Cosmetics from Brand Answer
            • CUSTOMER CARE

              A:

              Hi! Thank you so much for your question! If you currently use Tan, we recommend using Tan in Bye Bye Foundation as well! We hope you try it out! XOXO

              Answered on 6/7/2018 by Official Answer from It Cosmetics from Brand Answer
            • CUSTOMER CARE

              A:

              Hi! Thank you so much for your question! If you currently use Tan, we recommend using Tan in Bye Bye Foundation as well! We hope you try it out! XOXO

              Answered on 6/7/2018 by Official Answer from It Cosmetics from Brand Answer
            • CUSTOMER CARE

              A:

              Hi! Thank you so much for your question! If you currently use Tan, we recommend using Tan in Bye Bye Foundation as well! We hope you try it out! XOXO

              Answered on 6/7/2018 by Official Answer from It Cosmetics from Brand Answer
            • CUSTOMER CARE

              A:

              Hi! Thank you so much for your question! If you currently use Tan, we recommend using Tan in Bye Bye Foundation as well! We hope you try it out! XOXO

              Answered on 6/7/2018 by Official Answer from It Cosmetics from Brand Answer
          • Q:

            How many hours does this last once applied?
            Asked on 5/9/2018 by Sarah from Chicago

            1 answer

            • CUSTOMER CARE

              A:

              Hello! Bye Bye Foundation is a long-wearing foundation that is formulated to be long-lasting on the skin! How long it lasts can vary from person to person depending on how much is being applied! We hope this helps! XOXO

              Answered on 6/5/2018 by Official Answer from It Cosmetics from Brand Answer
          • Q:

            If I'm the shade fair in the cc+ cream what shade would I be in this foundation? The fair shade in this foundation looks a lot lighter than the cc+ cream.
            Asked on 5/4/2018 by Brittany from US

            1 answer

            • CUSTOMER CARE

              A:

              Hello! Thanks for reaching out. Since the shades are comparable, we would still recommend using Fair in the Bye Bye Foundation! We hope you try it out! XOXO

              Answered on 6/1/2018 by Official Answer from It Cosmetics from Brand Answer
          • Q:

            Is this good for dry skin?
            Asked on 5/2/2018 by Rose from Las Vegas

            1 answer

            • CUSTOMER CARE

              A:

              Hello, thanks for reaching out! Bye Bye Foundation Full Coverage Moisturizer works perfectly with dry skin since it is packed with ingredients meant to hydrate and smooth the skin! IT is a true IT Girl favorite! XOXO

              Answered on 5/15/2018 by Official Answer from It Cosmetics from Brand Answer
          • Q:

            I am a 50 yr old woman who works outside all day. I am looking for a product that won't make my fine lines and pores stand out, won't melt down my face, and will protect me from sun damage. Of all your foundation type products which one or two would you recommend for me? I've heard of using a silicone product under foundation to make it go on smoother and to keep it out of your fine lines, do you also recommend this? If so what?
            Asked on 5/2/2018 by Amy from Omaha, NE

            1 answer

            • CUSTOMER CARE

              A:

              Hello, thanks for reaching out! We recommend trying Bye Bye Foundation. Bye Bye Foundation is a full-coverage product that will actually minimize the appearance of fine lines and wrinkles while offering SPF protection! We recommend trying No. 50 Primer as your primer before applying your makeup. This primer is formulated to hydrate the skin and blur the appearance of pores and skin imperfections. Primers are not necessary, however IT is all based on your skin's needs and personal preference! XOXO

              Answered on 5/15/2018 by Official Answer from It Cosmetics from Brand Answer
          Displaying questions 1-10Previous | Next »

          Do you have a question about this product?