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Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

It Cosmetics

Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

(285) REVIEWS (183) Q&A ASK A QUESTION

1.014 oz Item 2523624

Color:Neutral Medium (medium skin w/ neutral undertone)

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Learn more about IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+.

Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say "bye bye" to traditional foundation - and hello to your most beautiful skin! Developed with plastic surgeons, your innovative problem solver is designed to help cover and improve the look of skin concerns including redness, pores, dark spots, breakouts, lines and wrinkles - all while protecting your skin with SPF 50+ broad-spectrum physical sunscreen. Created with proprietary 3D Skin Flex Technology, your hydrating color-infused moisturizer provides smooth, flexible pure color pigments that float over lines and wrinkles and feel like nothing on your skin, but cover everything without creasing or cracking. Ideal for all skin types, it also features 7 key fermented ingredients to increase the absorption and efficacy of your skincare, plus bioluminescence and diamond powder for subtle radiance without glitter or shimmer. Finally, you can experience clinically tested hydration and smoothing, skin-perfecting full coverage that makes your skin look younger!

Clinically tested results!
  • 100% of subjects showed improved skin hydration*
  • 97% said it provided full and lasting coverage*
  • 84% said it reduced the look of dark spots*
  • 97% said it reduced the look of blemishes*

*Results observed in a clinical study.

Pairs perfectly with IT Brushes for ULTA Airbrush Full Coverage Complexion Brush #77.

Find your perfect IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer.

Shades:
  • Fair (ultra porcelain skin, fairest of fair skin, with warm (yellow) undertone)
  • Fair Light (fair skin, if you burn easily in the sun, with cool (pink) undertone)
  • Light (light skin with more warmth (yellow) to your skin)
  • Light Medium (light to medium skin with cool (pink) undertones)
  • Medium (medium skin with warm (yellow) undertones - this is Jamie's shade!)
  • Neutral Medium (medium skin with neutral undertone)
  • Medium Tan (medium to tan skin with warm (yellow) undertone)
  • Neutral Tan (tan skin with neutral undertone)
  • Tan (tan skin with warm (yellow) undertone)
  • Rich (tan to rich skin with warm (yellow) undertone)
  • Rich Honey (deep skin with warm (yellow) undertone)
  • Deep (deep skin with neutral undertone)

How to determine your undertone: Look at the veins on the inside of your wrist. Do they look more blue? You are cool! Do they look more green? You are warm! Can't decide? Then you are neutral!

Apply 1-2 pumps to clean skin using your favorite IT Cosmetics brush or fingertips, either on top or in place of your skincare products. For best results, apply starting at the center of your face, then smooth and blend outward for complexion perfection.
Active: Titanium Dioxide 9.0%, Zinc Oxide 6.3%. Inactive: Aqua/Water/Eau, Snail Secretion Filtrate, Phenyl Trimethicone, Dimethicone, Butylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl Salicylate, Cetyl PEG/PPG-10/1 Dimethicone, Cyclopentasiloxane, Cyclohexasiloxane, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Hydroxide, Hexyl Laurate, Stearic Acid, Calcium Stearate, Caprylyl Glycol, Triethoxycaprylylsilane, Ethylhexylglycerin, Citrus Limon (Lemon) Peel Oil, Tocopheryl Acetate, Sorbitan Isostearate, Phenoxyethanol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, 1,2-Hexanediol, Disodium Edta, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantifolia (Lime) Oil, Niacinamide, Hydrolyzed Hyaluronic Acid, Lactobacillus/Kelp Ferment Filtrate, Saccharomyces/Rice Ferment Filtrate, Hydrolyzed Silk, Aloe Barbadensis Leaf Extract, Cholesteryl Nonanoate, Cholesteryl Isostearate, Cholesteryl Chloride, Punica Granatum Seed Oil, Lactobacillus/Pumpkin Ferment Extract, Cholesterol, Vitis Vinifera (Grape) Seed Oil, Cholesteryl Oleyl Carbonate, Persea Gratissima (Avocado) Oil, Pinus Sylvestris Leaf Oil, Polymethylsilsesquioxane, Anthemis Nobilis Flower Water, Lactobacillus/Dipteryx Odorata Seed Ferment Filtrate, Panax Ginseng Root Extract, Avena Sativa (Oat) Kernel Extract, Cocos Nucifera (Coconut) Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Hydrolyzed Collagen, Caprylhydroxamic Acid, Tocopherol, Thiamine HCl, Riboflavin, Retinyl Palmitate, Pantothenic Acid, Niacin, Folic Acid, Carnitine HCl, Biotin, Ascorbic Acid, Bacillus/Cordyceps Sinensis/Ganoderma Lucidum/Inonotus Obliquus/Lentinus Edodes/Phellinus Linteus/Schizophyllum Commune/Tricholoma Matsutake Extract Ferment Filtrate, Phaseolus Angularis Seed Extract, Lactobacillus/Rice Ferment Filtrate, Saccharomyces/Camellia Sinensis Extract Ferment Filtrate, Lactobacillus Ferment, Lactobacillus/Centella Asiatica/Gleditsia Sinensis Thorn/Houttuynia Cordata Extract/Phellodendron Amurense Bark/Polygonum Cuspidatum Root/Prunella Vulgaris/Torilis Japonica Extract Ferment Filtrate, Eucalyptus Globulus Leaf Oil, Curcuma Longa (Turmeric) Root Extract, Magnolia Kobus Bark Extract, Lactobacillus/Honeysuckle Flower/Licorice Root/Morus Alba Root/Pueraria Lobata Root/Schizandra Chinensis Fruit/Scutellaria Baicalensis Root/Sophora Japonica Flower Extract Ferment Filtrate, Glycine Soja (Soybean) Sprout Extract, Perfluorohexane, Glycerin, Leuconostoc/Radish Root Ferment Filtrate, Camellia Sinensis Leaf Extract, Silk Extract, Perfluorodecalin, Olea Europaea (Olive) Leaf Extract, Chrysanthemum Indicum Flower Extract, Diamond Powder, Morus Alba Fruit Extract, Pueraria Lobata Root Extract, Cinnamomum Cassia Bark Extract, Artemisia Princeps Leaf Extract, Diospyros Kaki Leaf Extract, N-Hydroxysuccinimide, Palmitoyl Oligopeptide, Chrysin, Palmitoyl Tetrapeptide-7, Pentafluoropropane, Steareth-20, Citric Acid, Sodium Benzoate, Potassium Sorbate, Chlorhexidine Digluconate. May Contain: Iron Oxides (CI 77492, CI 77491, CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBye Bye Foundation Full Coverage Moisturizer with SPF 50+
 
3.5

(based on 285 reviews)

66%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (120)
  • Blends well (114)
  • Goes on smoothly (111)
  • Lightweight (98)
  • Good pigmentation (79)

Cons

  • Doesn't stay on (35)
  • Pricey / poor value (32)
  • Too greasy (28)
  • Poor coverage (22)
  • Causes breakouts (18)

Best Uses

  • Light to medium coverage (84)
  • Dry skin (73)
  • Full coverage (56)
  • Normal skin (54)
  • Sensitive skin (41)
    • Reviewer Profile:
    • Brand buyer (99), Budget shopper (37)

Reviewed by 285 customers

Displaying reviews 1-10

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2.0

Ehhhh

By Pandionthegowithacupofcoffee

from Delaware

Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

I'm kinda 50-50 when it comes to this product. It applies really nice, not as smoothly as the Your Skin But Better CC, because this formula is a bit thicker. But it's still easy to apply. The downer is that after a couple hours, my skin would start to look texturized & chalky. I really really wanted to like this. I dunno, I'm gonna try some other methods of using this so I don't waste the product, but I won't be purchasing this again. This might work better for those with less problematic skin. I have combo skin with some acne scaring, so this didn't work too well for me.

 
4.0

Great coverage and long lasting

By Renae

from Des Moines, IA

About Me Brand Buyer

Pros

  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Long-Lasting

Cons

    Best Uses

    • Full Coverage
    • Sensitive Skin

    Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

    Disclaimer: I received my first product for free, but I'm planning on buying it again for myself when I run out! I've been using IT Cosmetics Bye Bye Foundation for around a week now, and I think I can safely say that it is an excellent and hydrating replacement for my daily routine.

    Before Bye Bye Foundation, I had a three-step process involving application of liquid foundation, spot checking with concealer, and finally setting with powder. IT Cosmetics has made my mornings go so much faster by cutting out the need for all of these steps!

    My skin is sensitive, so I worried that trying a new product (especially one with a scent — lemon, I think?) could cause me to break out, but I didn't have any troubles transitioning to Bye Bye Foundation.

    The coverage is really excellent, so it's hard to remember that this is a moisturizer as well as foundation replacement. The first few times I tried it, I continued to set with powder because I felt it was slightly sticky at first. The sticky feeling is just for a little bit and definitely goes away as the moisturizing portion soaks into your skin. The coverage is long lasting and I didn't need to reapply a single time throughout my day, but my favorite part is that it doesn't look too heavy or fake. It smooths out discoloration and red spots while keeping you look like you! I have the "fair" color and I think it matches me quite well, so that helps a lot.

    Last bonus: convenient pump tube is easy to use and can ensure you don't have to waste any product!

     
    5.0

    Incredible!! It really does cover everything ALL DAY!

    By Claire

    from Tampa, FL

    About Me Brand Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting
    • Noncomodegenic

    Cons

    • A little shiny, but others may prefer that!

    Best Uses

    • Acne-Prone or Oily Skin
    • Dry Skin
    • Full Coverage
    • Normal Skin
    • Sensitive Skin

    Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

    I had a chance to try this foundation as a free sample. I was hesitant at first because I normally stay away from liquid foundation because it makes my face feel greasy and shiny and doesn't provide the coverage I need, so I was hesitant when I first tried Bye Bye Foundation. But wow was I shocked - this foundation covered all of my acne marks, redness, and bags under my eyes in less than two pumps. It is easy to apply and feels so lightweight, it also doesn't smell like SPF at all. I have worn this foundation all week to work, and my face never once got shiny mid-day like it would with other liquid foundations. It is also very long lasting - it is even a little hard to get off with just water (but comes off easily with face wash). This is good though, it means it's the perfect beach day makeup! I also have sensitive and dry skin and this foundation did not bother nor dry my skin out. I'm obsessed with this foundation - I'll never go back to powder!

     
    3.0

    Not my fave

    By Xochi

    from Washington, IL

    About Me Brand Buyer

    Pros

    • Easy To Apply
    • Lightweight

    Cons

    • Causes Breakouts
    • Doesn't Stay On
    • Pricey / Poor Value

    Best Uses

    • Light To Medium Coverage

    Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

    When I work I usually like to wear a CC cream. I was previously using Erborian CC cream and wanted to try something new. I grabbed this guy and honestly I'm not terribly impressed. The coverage when first applying is medium and looks good. After a couple hours though it begins wearing off, creasing, and when applying powder to set ends up looking cakey by the end of the day. Granted I know this is just a CC cream, but I will definitely not repurchase. I feel like this would be a good product to use if running errands and want a little something without trying too hard. Begins wearing off on me after about three hours despite setting it and using FixPlus.

     
    4.0

    Glad I Tried This

    By Julie M

    from Omaha, NE

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly

    Cons

      Best Uses

      • Normal Skin

      Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

      I received this product to try from IT Cosmetics and am so glad I did! I was skeptical when the product first came out of the tube as it was a bit thick but I applied with a damp sponge and it blended out quite well. The Light Medium was about half a shade too dark for my fair skin but I think this summer when I get a bit of color it will work just great. I like that it contains sunscreen as that is one less thing I have to remember to apply in the morning.

       
      5.0

      Amazing

      By L

      from Bozeman, MT

      About Me Budget Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight

      Cons

        Best Uses

        • Dry Skin
        • Light To Medium Coverage
        • Mature Skin

        Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

        I was so surprised by this! I was on the hunt for a beautiful lightweight foundation and I had no interest in buying this, then I read a review about it and thought it might work for me. I picked it up and just as a swatch on my arm I wanted it. Then I got home and applied it and was esstatic. It's perfect for my skin. I have dry skin with redness and get a breakout here and there. I hate heavy foundations, and I expected this to be heavy. But, it's beautiful. Not heavy when applied with a sponge and provides the perfect sheer coverage I want. And it blends into my skin so I don't feel like I have anything on top of my face. Anyone who prefers full coverage and matte foundations won't like this. But I'm obsessed and so happy I took the leap of faith with it!

         
        3.0

        Worth a try

        By Kristi

        from Riverside, Ca

        About Me Budget Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Lightweight

        Cons

        • Doesn't Stay On

        Best Uses

        • Dry Skin
        • Full Coverage
        • Light To Medium Coverage
        • Mature Skin

        Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

        I received this product free from IT Cosmetics. I received the medium shade and I should have tried a lighter one, but I got the idea. At first it seems thick for a moisturizer but it goes on smooth and light feeling, which is nice. It covered spots and redness well but it didn't last all day like it claims. I would recommend this product to anyone who has dry skin or anyone who doesn't like heavy foundations.

         
        4.0

        Fabulous

        By Devan

        from Ozark, AR

        About Me Brand Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting

        Cons

          Best Uses

          • Light To Medium Coverage
          • Normal Skin

          Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

          In need of a full coverage foundation, without the FOUNDATION? Look no further! I'm an It Cosmetics fan hands down. Very seldom do they have a product that I don't enjoy using, and this moisturizer is no different! It has the consistency of a foundation, but smooths onto your skin more like a moisturizer! It leaves a nice dewy glow without making your face look greasy and also fully covers imperfections without looking cakey. My skin tone is generally more on the light side (yellow/pink undertones), but I have a light tan (hence the light/medium choice in color) and it matched my face almost perfectly! I am so pleased that I have yet another It Cosmetics product to LOVE!

          (1 of 1 customers found this review helpful)

           
          5.0

          Bye bye foundation light

          By Oksanamc

          from KY

          About Me Budget Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Lightweight

          Cons

            Best Uses

            • Full Coverage
            • Light To Medium Coverage
            • Sensitive Skin

            Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

            I was actually surprised, light, easy to apply product with a nice scent. Works well for me so far, I have a very sensative skin, tried several times only but very pleased. I really like it, i received it for free from bzz agent and was very happy to try it. Really nice product.

            (1 of 1 customers found this review helpful)

             
            5.0

            New favorite!

            By xosonja

            from Los Angeles, CA

            About Me Brand Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Lightweight

            Cons

            • Pricey / Poor Value

            Best Uses

            • Light To Medium Coverage

            Comments about It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+:

            I received the product for free from IT Cosmetics for a honest review.
            I was looking for a product to just smooth my face overall, as I don't normally wear full foundation/concealer. And this Bye Bye Foundation does just that. Plus, you get hydration because it's moisturizing too!
            At first when I applied I was a little worried it was going to be too thick and my face would feel coated - but then the product soaked into my skin (lotion!) and left me with a smooth finish.
            If you have problem skin and are looking for a product to cover up acne and spots, you may need a different option. But for an overall even/smooth face, this works wonderfully.
            I especially love that it has spf 50 in it so I know my face is protected.

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            183 Questions | 189 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Is the shade "light" the same color as the It cosmetics CC cream shade "light".
              Thanks
              Asked on 4/14/2018 by Mjl from Phx,az

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for reaching out! Bye Bye Foundation in Light is most similiar to the CC+ Cream shade in Light. We recommend sticking with the Light shade if CC+ Cream in Light is your best match! XOXO

                Answered on 4/16/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              How many ounces is this tube
              Asked on 4/13/2018 by don't have one from Des Moines, WA

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! Bye Bye Foundation contains 1 fl. ounce of product! XOXO

                Answered on 4/16/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              Is this non-comedogenic? I have been using it on and off, but I feel like it causes breakouts.
              Asked on 4/8/2018 by Becky from Corning ny

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! Although Bye Bye Foundation is not tested to be non-comedogenic, IT is made with good for you, skin-loving ingredients, and is made for sensitive skin! XOXO

                Answered on 4/12/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              Hi does this come in a trial size?
              Asked on 4/5/2018 by Sheila from Cannon Falls Mn

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! At this time Bye Bye Foundation is not offered in a travel size. We can share your suggestion for IT with our team! XOXO

                Answered on 4/10/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              what is the difference between Your Skin But Better™ CC+™ Cream with SPF 50+ and Bye Bye Foundation Full Coverage Moisturizer with SPF 50+
              Asked on 4/4/2018 by Lone Star from Texas

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! We're happy to help to describe the differences between these two products. Bye Bye Foundation is a clinically advanced full coverage moisturizer! IT features 3D Skin Flex Technology to prevent creasing and cracking. We've packed BBF with 7 key fermented skin-loving and anti-aging ingredients to visibly plump the look of lines and wrinkles, intensely moisturize, and deliver powerful nutrients to your skin. CC+ Cream starts as an anti-aging serum & contains concentrated color correcting pigments to neutralize redness and discoloration, while delivering 7 products in 1! Bye Bye Foundation has a natural finish, whereas CC+ Cream is dewy and luminous on the skin! XOXO

                Answered on 4/5/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              Hi, I am light in the cc cream foundation, what color would be my match?
              Asked on 4/3/2018 by Jennifer from Pennsylvania

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for reaching out! Based on your CC+ Cream shade, we suggest using Bye Bye Foundation in Light as well! XOXO

                Answered on 4/4/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              I currently use Becca in the shade buff. What color would I use in this product ?
              Asked on 4/3/2018 by Carolyn from Yakima wa

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for reaching out to us! Based on your complexion, we suggest using Bye Bye Foundation in Medium. XOXO

                Answered on 4/4/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              Do you stand by your product and refund if it causes skin issues? I have used BBF and Confidence in a Cream for less than two weeks. When I sent in a question because it is causing me to have some pimples, you suggested that I stop using it immediately. Will you refund my purchase?
              Asked on 4/2/2018 by The Nutt from Little Rock, AR

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for reaching out to us! We sincerely apologize you are experiencing this after use of your products. If you have purchased your products from Ulta Beauty you can return them within 60 days of the purchase date for a full refund. We look forward to IT being resolved for you! XOXO

                Answered on 4/4/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              I started using Bye Bye Foundation and Confidence in a Cream recently and my face is breaking out with pimples. Should I just use the Bye Bye in the morning and the cream at night? I am 59 years old, so it's not like I am a teenager.
              Asked on 4/2/2018 by The Nutt from Little Rock, AR

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for reaching out to us! If you are experiencing breakouts after use of your products, we advise stopping use of them right away. There could be an ingredient in either product that is not agreeing with your skin. We suggest consulting with your physician or dermatologist with the ingredients for this product. They can best advise which products are right for your skin. Let us know if you have any further concerns! XOXO

                Answered on 4/2/2018 by Official Answer from It Cosmetics from Brand Answer
            • Q:

              Does this cover wrinkles?
              Asked on 3/31/2018 by Vicki from CT

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for reaching out! While Bye Bye Foundation covers many skin concerns, it does not diminish the appearance of wrinkles or texture. We suggest trying Bye Bye Lines Foundation- IT offers sheer to medium, buildable coverage and contains Drops of Light Optical Blurring Technology to diffuse the appearance of fine lines and wrinkles. You can shop IT directly through the link below! XOXO

                https://www.ulta.com/bye-bye-lines-foundation?productId=xlsImpprod16411281&_requestid=6535103

                Answered on 4/4/2018 by Official Answer from It Cosmetics from Brand Answer
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