Rare Beauty

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SOFT PINCH COLLECTION

Viral for a reason: High-impact color, effortless blending. Your perfect flush, every time.

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EVERYDAY EYE ESSENTIALS

Fuss-free faves for lids, lashes, and brows.

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NEW MATTE FOUNDATION

True to Myself Natural Matte Foundation self-primes and self-sets for fresh, all-day wear

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We think you'll like

12 items

Rare Beauty Soft Pinch Liquid Blush

16 colors

Rare Beauty Soft Pinch Liquid Blush

4.9(3503)

$25.00

Rare Beauty Warm Wishes Effortless Bronzer Stick

7 colors

Rare Beauty Warm Wishes Effortless Bronzer Stick

4.9(1816)

$30.00

Rare Beauty Brow Harmony Flexible Lifting Gel

4.9(545)

$21.00

Rare Beauty Positive Light Silky Touch Highlighter

6 colors

Rare Beauty Positive Light Silky Touch Highlighter

4.8(1065)

$28.00

Rare Beauty Soft Pinch Liquid Contour

7 colors

Rare Beauty Soft Pinch Liquid Contour

4.9(432)

$30.00

Rare Beauty Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

24 colors

Rare Beauty Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

4.8(1321)

$30.00

Rare Beauty True to Myself Natural Matte Longwear Foundation
48 colors
New
Rare Beauty

True to Myself Natural Matte Longwear Foundation
4.7 out of 5 stars ; 131 reviews4.7(131)
$38.00
Rare Beauty Soft Touch Makeup Blending Sponge
New
Rare Beauty

Soft Touch Makeup Blending Sponge
4.8 out of 5 stars ; 130 reviews4.8(130)
$15.00
Rare Beauty Soft Pinch Matte Bouncy Blush Mini
3 colors
Only at Ulta
New
Rare Beauty

Soft Pinch Matte Bouncy Blush Mini
$16.00
Rare Beauty Soft Pinch Liquid Blush
16 colors
Rare Beauty

Soft Pinch Liquid Blush
4.9 out of 5 stars ; 3503 reviews4.9(3503)
$25.00
Rare Beauty Warm Wishes Effortless Bronzer Stick
7 colors
Rare Beauty

Warm Wishes Effortless Bronzer Stick
4.9 out of 5 stars ; 1816 reviews4.9(1816)
$30.00
Rare Beauty Brow Harmony Flexible Lifting Gel
Rare Beauty

Brow Harmony Flexible Lifting Gel
4.9 out of 5 stars ; 545 reviews4.9(545)
$21.00
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Rare Beauty Positive Light Silky Touch Highlighter
6 colors
Rare Beauty

Positive Light Silky Touch Highlighter
4.8 out of 5 stars ; 1065 reviews4.8(1065)
$28.00
Rare Beauty Soft Pinch Liquid Contour
7 colors
Rare Beauty

Soft Pinch Liquid Contour
4.9 out of 5 stars ; 432 reviews4.9(432)
$30.00
Rare Beauty Soft Pinch Tinted Lip Oil
8 colors
Rare Beauty

Soft Pinch Tinted Lip Oil
4.8 out of 5 stars ; 2104 reviews4.8(2104)
$24.00
Rare Beauty Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
24 colors
Rare Beauty

Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
4.8 out of 5 stars ; 1321 reviews4.8(1321)
$30.00
Rare Beauty Soft Pinch Luminous Powder Blush
6 colors
Rare Beauty

Soft Pinch Luminous Powder Blush
4.8 out of 5 stars ; 609 reviews4.8(609)
$27.00
Rare Beauty Perfect Strokes Universal Volumizing Mascara
2 colors
Rare Beauty

Perfect Strokes Universal Volumizing Mascara
4.7 out of 5 stars ; 1723 reviews4.7(1723)
$24.00
Rare Beauty Soft Pinch Matte Bouncy Blush
7 colors
Rare Beauty

Soft Pinch Matte Bouncy Blush
4.9 out of 5 stars ; 272 reviews4.9(272)
$27.00
Rare Beauty Positive Light Liquid Luminizer
9 colors
Rare Beauty

Positive Light Liquid Luminizer
4.9 out of 5 stars ; 1447 reviews4.9(1447)
$28.00
Rare Beauty True To Myself Tinted Pressed Finishing Powder
14 colors
Rare Beauty

True To Myself Tinted Pressed Finishing Powder
4.8 out of 5 stars ; 312 reviews4.8(312)
$32.00
Rare Beauty Soft Pinch Tinted Lip Oil Mini
3 colors
Rare Beauty

Soft Pinch Tinted Lip Oil Mini
4.7 out of 5 stars ; 105 reviews4.7(105)
$15.00
Rare Beauty Selena's Most Loved
Only at Ulta
Rare Beauty

Selena's Most Loved
4.7 out of 5 stars ; 458 reviews4.7(458)
$34.00
($48 value)
Rare Beauty Positive Light Under Eye Brightener
6 colors
Rare Beauty

Positive Light Under Eye Brightener
4.8 out of 5 stars ; 728 reviews4.8(728)
$25.00
Rare Beauty Perfect Strokes Longwear Gel Eyeliner
3 colors
Rare Beauty

Perfect Strokes Longwear Gel Eyeliner
4.8 out of 5 stars ; 246 reviews4.8(246)
$21.00
Rare Beauty Kind Words Matte Lip Liner
5 colors
Rare Beauty

Kind Words Matte Lip Liner
4.9 out of 5 stars ; 714 reviews4.9(714)
$18.00
Rare Beauty Positive Light Luminizing Lip Gloss
6 colors
Rare Beauty

Positive Light Luminizing Lip Gloss
4.9 out of 5 stars ; 177 reviews4.9(177)
$20.00
Rare Beauty Find Comfort Hydrating Under Eye Patches
Rare Beauty

Find Comfort Hydrating Under Eye Patches
4.9 out of 5 stars ; 152 reviews4.9(152)
$25.00
Rare Beauty Brow Harmony Precision Eyebrow Pencil
6 colors
Rare Beauty

Brow Harmony Precision Eyebrow Pencil
4.9 out of 5 stars ; 197 reviews4.9(197)
$19.00
Rare Beauty Selena's Lash & Brow Duo
Only at Ulta
Rare Beauty

Selena's Lash & Brow Duo
4.6 out of 5 stars ; 465 reviews4.6(465)
$27.00
($35 value)
Rare Beauty Always an Optimist Pore Diffusing Primer
2 sizes
Rare Beauty

Always an Optimist Pore Diffusing Primer
4.9 out of 5 stars ; 458 reviews4.9(458)
$17.00 - $30.00
Rare Beauty Always an Optimist 4-In-1 Mist
2 sizes
Rare Beauty

Always an Optimist 4-In-1 Mist
4.9 out of 5 stars ; 1180 reviews4.9(1180)
$17.00 - $30.00
Rare Beauty Perfect Strokes Matte Liquid Liner
Rare Beauty

Perfect Strokes Matte Liquid Liner
4.8 out of 5 stars ; 960 reviews4.8(960)
$22.00
Rare Beauty Perfect Strokes Universal Volumizing Mascara Mini
Rare Beauty

Perfect Strokes Universal Volumizing Mascara Mini
4.8 out of 5 stars ; 434 reviews4.8(434)
$14.00
Rare Beauty Positive Light Liquid Luminizer Mini
2 colors
Rare Beauty

Positive Light Liquid Luminizer Mini
4.9 out of 5 stars ; 1447 reviews4.9(1447)
$18.00
Rare Beauty Soft Pinch Liquid Blush Brush
Rare Beauty

Soft Pinch Liquid Blush Brush
5 out of 5 stars ; 588 reviews5(588)
$26.00
Rare Beauty Perfect Strokes Matte Liquid Liner in Brown
Only at Ulta
Rare Beauty

Perfect Strokes Matte Liquid Liner in Brown
4.6 out of 5 stars ; 465 reviews4.6(465)
$22.00
Rare Beauty Always an Optimist Illuminating Primer
Rare Beauty

Always an Optimist Illuminating Primer
4.8 out of 5 stars ; 400 reviews4.8(400)
$30.00
Rare Beauty Liquid Touch Foundation Brush
Rare Beauty

Liquid Touch Foundation Brush
4.9 out of 5 stars ; 633 reviews4.9(633)
$30.00
Rare Beauty Find Comfort Bouncy Body Cream - Awaken Confidence
Rare Beauty

Find Comfort Bouncy Body Cream - Awaken Confidence
4.9 out of 5 stars ; 251 reviews4.9(251)
$36.00
Member exclusive! Free choice of 1 tote
+2 offers
Rare Beauty Find Comfort Hydrating Hand Cream
Rare Beauty

Find Comfort Hydrating Hand Cream
4.8 out of 5 stars ; 422 reviews4.8(422)
$18.00
Member exclusive! Free choice of 1 tote
+2 offers
Rare Beauty Find Comfort Body & Hair Fragrance Mist - Awaken Confidence
Rare Beauty

Find Comfort Body & Hair Fragrance Mist - Awaken Confidence
4.9 out of 5 stars ; 250 reviews4.9(250)
$28.00
Rare Beauty Soft Touch Setting Powder and Baking Puff Duo
Rare Beauty

Soft Touch Setting Powder and Baking Puff Duo
4.9 out of 5 stars ; 100 reviews4.9(100)
$15.00
Rare Beauty Find Comfort Body & Hair Fragrance Mist
Rare Beauty

Find Comfort Body & Hair Fragrance Mist
4.8 out of 5 stars ; 800 reviews4.8(800)
$28.00
Rare Beauty Positive Light Precision Highlighter Brush
Rare Beauty

Positive Light Precision Highlighter Brush
4.9 out of 5 stars ; 102 reviews4.9(102)
$20.00
Rare Beauty Essential Neutrals Eyeshadow Palette
Only at Ulta
Rare Beauty

Essential Neutrals Eyeshadow Palette
4.8 out of 5 stars ; 491 reviews4.8(491)
$30.00