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HALF MAGIC

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half-magic

INTRODUCING

VELVET FLIK LONGWEAR WING + WATERLINE EYELINER PENCIL

Finally, a velvety smooth gel eyeliner that stays put on the lashline AND waterline for 16-hour waterproof wear.

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LIMITED-EDITION

EUPHORIA x HALF MAGIC Collection

Awaken your main character energy. Inspired by HBO®'s Euphoria and created by the show's Head Makeup Artist Donni Davy.

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BESTSELLER

EXPERIENCE THE MAGIC

Expressing yourself and discovering the unique you has never been so easy.

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We think you'll like

12 items

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HALF MAGIC Eyeshadow Singles
17 colors

Only at Ulta

HALF MAGIC

Eyeshadow Singles

4.1 out of 5 stars ; 248 reviews4.1(248)
$14.00 - $15.00

Free Gift with purchase

HALF MAGIC Glitterpuck Pressed Glitter for Eyes, Face + Body
4 colors

Only at Ulta

HALF MAGIC

Glitterpuck Pressed Glitter for Eyes, Face + Body

4.7 out of 5 stars ; 147 reviews4.7(147)
$32.50

Free Gift with purchase

HALF MAGIC EUPHORIA X HALF MAGIC Glitterpuck Pressed Fairy Dust for Eyes, Face + Body

Only at Ulta

HALF MAGIC

EUPHORIA X HALF MAGIC Glitterpuck Pressed Fairy Dust for Eyes, Face + Body

4.7 out of 5 stars ; 147 reviews4.7(147)
$34.00

Free Gift with purchase

HALF MAGIC Magic Drip Glitter Lip Gloss
10 colors

Only at Ulta

HALF MAGIC

Magic Drip Glitter Lip Gloss

4.3 out of 5 stars ; 101 reviews4.3(101)
$24.00

Free Gift with purchase

HALF MAGIC Sparklestik Eye Crayon
10 colors

Only at Ulta

HALF MAGIC

Sparklestik Eye Crayon

4 out of 5 stars ; 216 reviews4(216)
$26.00

Free Gift with purchase

HALF MAGIC EUPHORIA X HALF MAGIC The Euphoria Eyeshadow Palette

Only at Ulta

HALF MAGIC

EUPHORIA X HALF MAGIC The Euphoria Eyeshadow Palette

4.3 out of 5 stars ; 4 reviews4.3(4)
$59.00

Free Gift with purchase

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