Rated 4.34 out of 5 stars
Most Helpful Positive Review The best concealer out!
Oh my when I first tried this concealer I couldn't believe that first the shade was perfect and second the coverage was so flawless! This is my one and only concealer I use and I cant see anything replacing it! I'M in absolute love with this coverage and I just can't get enough!!!! Congratulations TF you all have done a FANTASTIC with this one!!!
Most Helpful Critical Review Disappointed
First and foremost the product is amazing but the shade range for POC is terrible yet again. The concealer blends out like a dream. It combats my oils because I do have oily skin. It wears well all day and I don't get any type of flashback. The Powder I use which is the Beauty Balerie pairs well with the concealer. I'm just disappointed in the shade range and how Cocoa barely works as my contour shade smh! Once again Too Faced you dropped the ball but blinded everyone with the Jackie Aina collab I guess hooding no one would notice this terrible shade release.
Reviewed by 998 customers Love It!
Veronika from WA
This stuff is full coverage! I bought the shade Cloud and I love it. For reference, I am a bit lighter than MAC NC 10. My perfect foundation match is the Lancome Teint Idole in shade 90N. I work long shifts and this stuff is not only mask proof, but pretty much water proof. Doesn't oxidize or cake up unless you add too much. You can layer this if you work quickly but I wouldn't since it can feel and look heavy. Lastly, the size is AMAZING. I was using the Nars Radiant Concealer before this (which is $30), and for this the price is amazing. Never going back.
favorite concealer at the moment
Maria from tyler
has good coverage but i feel like the shade range isn't exactly the best match for my skin tone, has some flashback i don't know if it's just for me but overall not a bad concealer
Justice from Rochester, NY
Makes my skin look so flawless and I barely need any. I don't even wear foundation when I use this usually because it looks good all by itself.
Best Foundation Yet
Review from Houston
I've found the perfect coverage that gives that perfect finish without looking cakey.
Runs Dark, Otherwise Fab
Cbeckrun from Austin, TX
I ordered three shades. Base, contour and highlighter. Beware, the swatches aren't accurate in the photos and the product looks much lighter until you open the bottle. Everything but the highlight is going to get swapped for something lighter. Frosted glass packaging. HOWEVER, this stuff blends beautifully and sets to a luminous matte finish. I would recommend using a moisturizing primer, not anything mattifying and a brush (not a sponge) to apply for the best results. I think that the product would create a very dry look without some serious moisture even if you don't have dry skin.
christy from satx.
super easy to blend, doesn't dry out my under eye area & brightens to make me look more awake.
Golden beige is not light golden
Sandy from Albuquerque
The texture and appearance are beautiful Golden beige is a straight up warm medium. Now I will have to go back to the store again to exchange it as. The feeling and appearance is what everyone desires in a concealer, which is coverage and undetectable.
LReynolds2020 from Texas
I absolutely recommend this product. I use it as a foundation, the coverage is full and blends so easily. I took a star off for the shades. I tried a natural beige mini from another store and it was way too dark (I have light to medium skin). I then purchased light beige from Ulta and still a tad too dark. I will try vanilla next. I suggest going a shade or two lighter than you think you are. Love it and highly recommend!!
Elle G from Florida
This concealer sealed the deal for me! I have oily skin and very sensitive and acne prone, but this concealer is life. I use very little and it gives me a complete coverage, lasts all day and helps keep my skin from being too oily. I'm a hairstylist and usually my make up has slid off my face by the end of the day, but this holds up! Blow dryer heat is no joke!! I've been on a search for the better part of my 37 years looking for a concealer or foundation that actually stays put and not wreck my face, I use this for both. Definitely recommend 100%
To legit to quit!
Jewelbox from Pittsburgh pa
This is the best concealer for me! Super creamy, non-drying and covers like a dream. It dries down to a soft powder finish. I still set it with powder as well but I'm not so sure it's necessary.
Ash from Miami
I purchased this item because of it's great reviews. And I was not disappointed! I typically use the Tarte tape shape but I was looking for something a little more subtle and not so dry, and this product is perfect! You can build the coverage to your liking, but I use a little bit under my eyes and it blends so well into my skin.
Finally an alternative to the old Urban Decay Naked formula!
Dez from Las Vegas, NV
After Urban Decay discontinued the old Naked concealers, I panicked. I tried the new formula and found that it was to thick for me, I didn't like the new applicator, and I noticed I had to dip into the tube much more just to get my desired amount of product. I have tried at least 10 other concealer brands looking for a new one to replace the Naked concealer, and over a year later I finally landed on Born This Way. The color is a little deceiving because the packaging is frosted glass, but I ended up purchasing both 'Porcelain' and 'Swan' and I am obsessed! It wears perfectly with my Born This Way foundation. I've found that the Born This Way powder products are too drying and cake, otherwise I would be using the whole collection!
The best concealer
Zohra D from GA
I tried tarte shape tape and it was so drying and so I went for too faced as I love their foundation in the same range and I'm so glad I did!! This concealer is IT! I put on two extremely small dots under my eyes and they went a LONG way and gave me FULL coverage. My under eye circles were nowhere to be seen. I'm just so extremely impressed and happy with this product. You get a lot in one bottle and the packaging is so cute. I recommend this to everyone!!!!! BEST CONCEALER OUT THERE.
Lina from New York, NY
I LOVEEEE this concealer! It has amazing coverage, does not settle into fine lines, lasts all day, and is creamy and hydrating. This has replaced my shape tape concealer. You get a lot of product for what you pay. I am already on my second bottle because I ALWAYS use it. I have combo skin and my sisters have dry and they love it as well (reasons why the first bottle finished quicker).
This. Is. It.
glowingwithkarina from San Diego, CA
I used to use the tarte shape tape religiously until I realized that it's very drying under the eyes and it shows the creases when it gets dry. I tried applying different amounts and it would always look the same at the end of my days. However, when i found this concealer i fell in love. It is so hydrating to where i do not crease and it's super full coverage. I have oily skin and this concealer is just perfect. I am investing in all the shades so i can add them to my makeup kit to use on clients. You have to try it!
Very Good Concealer in a Large Range of Colors
Virginia Lady from Virginia, USA
This line of concealers comes in cool, neutral and warm tones, so it is possible to find a really good match for your skin. The formula is nice and smooth and blends into the complexion very lovely.
I would buy this a 1000 times
Addy from Ashburn VA
I use this product everyday , it feels so good to wear . I don't have anything bad to say about it .
Great product for coverage and brightness!
Taylor from Charleston
I use this product under my eyes to cover tired bags and for brightness! Looks great without looking to "done up" for everyday and can be applied more for more coverage if needed. I have slightly dry skin and it doesn't pill or look cakey/dry.
Kat from Colorado
I can use this as both a concealer or a foundation. Amazing coverage and light feel. Outstanding product.
I would buy again!
Kaydee Bee from Illinois
The color on the packaging was sooo light, but the ulta consultant said "trust me." I did. She was right. Best concealer ever. Color purchased is Marshmallow.
Great full coverage concealer! Definitely must try!!
The listener from Georgia
Use the product generously under the eyes and use a brush for best results
Very good coverage, moisturizing, easy to apply
Russian Texan from Dallas, TX
I have been wanting to try this product out for quite a while. I usually use Estee Lauder Double Wear Instant Fix concealer for my under eyes and Nars Radiant Creamy Concealer around my nose area. Estee Lauder concealer is more liquid, which is what I prefer around my eyes. Nars is thicker and works better around my nose. However, Estee Lauder can be a bit drying even with the use of their Hydra Prep. I have also tried Tarte Shape Tape and it was extremely drying. I have been looking for something that would not leave my under eye area parched. I am very happy with Born This Way concealer. It seems to be a little thicker than Estee Lauder, but does not dry the area. It stays put and gives a very good coverage. I do apply it with my finger first and then use a damp sponge on it. After a few minutes I do have to remove some of it that settles in a couple of lines but after that it does not crease. I do not think it works as good as Nars to cover some redness around my nose, but I was not looking to replace Nars. Overall, I am very happy with my purchase.
Erin from Tennessee
I got this in my boxycharm subscription box and it's the best undereye concealer I've tried, and I've tried a lot. I have dark undereye circles, that is heredity and this has helped conceal them without accentuating the fine lines under my eyes!
BumbleeBee from Phoenix, az
I bought this because I was in need of a good concealer, I have been using cheap brands that don't blend well with my skin. Using it for under my base and over my base, I can see the actual difference it improves on my natural beauty. I want to buy more of this product especially since they have so much variety. I usually use ABH foundation and I love hers as well.
I would buy this product again.
Joann from TX
After applying my pressed powder foundation, I apply the concealer under my eyes, at first with my finger then I smooth it out with a wet sponge.