Rated 4.7 out of 5 stars
Most Helpful Positive Review BEST BRUSH EVER
I finally gave in and bought a very nice foundation brush, and let me tell you... THIS IS AMAZING! This brush is EVERYTHING. It's so soft and applies my liquid foundation easily and evenly. I never knew how a brush can totally change the way you do makeup, but I totally get it now. I would highly recommend this brush to anyone, no matter what kind of foundation you use!
Most Helpful Critical Review poor quality
I was very tentative about buying this brush since several brushes in the display (the ones for purchase, not for sample use) were either broken or falling apart, but I bought it anyway. After two uses the head of the brush fell off of the handle completely. Luckily the head of the brush is still big and bulky enough that I can still use it. It's like a kabuki brush now. I will eventually chip the glue off the handle and hot glue the thing back together, but I thought I'd put a warning here for potential buyers... And a note to IT Cosmetics, invest in some better glue, guys.
Reviewed by 837 customers Not for me
Toni Marie from Nevada
Was not able to get the air brush look. I use IT foundation but the brush did not work for me. It's super soft but had to apply more using too much foundation.
Shannon from Ohio
Such a soft brush and great for applying their CC powder foundation perfectly. Love it!
Good until bad
Nickname from Nunya
This was really good for foundation while it lasted. After about a year it's falling apart and all the hairs get everywhere.
Well worth it.
50 going on 25 from Indianapolis IN
I use this brush everyday with my powder also from IT Cosmetic.
Amber M from Greeley Co
I used this with my spray foundation. The angle provides great coverage and helps capture the product. Blended nice and even (sometimes that's a product problem not a tool). The barrel and the handle had a little wiggle to them but I just pushed on it until it wasn't, this also happens easily sometimes from people touching them in store, not a big deal.
5 stars makeup brush
Hockey Mom from Kennesaw, GA
The best makeup brush I've ever used. Providing flawless finish either use with fluid, cream or powder foundation. Definitely worth the price!
The best for powder foundation
Marceeyy from Las Vegas
I love this brush! The bristles are soft and easy to clean. The shape makes it perfect for buffing in foundation where you want coverage or lightly dusting the parts where you don't. The Ulta brush bath makes it easy to clean
Tammy63 from Avon, IN
I bought this brush to use with my face powder and so glad I did. They go perfect together!!
Mimi from Dallas TX
This is a great foundation brush. Smooths it quite nicely.
Joanie from Clearwater, Fl
I use this with a cream foundation. Works very well. No streaks.
Love it, it's Smooth and soft
Sujeil from Horsham, PA
I use it to apply foundation, It make my foundation go in so easy, smooth and flawless it does not leave the brushes lines.
I love this brush
LINDA from Lufkin, Texas
It is AWESOME!
Love this brush
Crystal from New Port Richey FL
Great brush for foundation, the make up goes on smooth and seems to cover small lines! Also love the brush protector that comes with it.
I love it!
AJ from Denver, CO
helps apply my foundation softly and evenly
Blends and smooths
Nikki from Louisiana
Feels like a brush and sponge combined. Blends and smooths liquid makeup perfectly
Christina from Brooklyn, NY
I bought this to apply the IT liquid cc cream and I love it. The angle is great, the bristles are soft, and distribute product evenly. I also use it to apply finishing powder over the cc cream. I clean it once a week depending on how much use it gets, with some dish detergent and let it air dry. Sometimes takes a long time to dry, depending on humidity in my area. May need a few scrubbings in order to get completely clean, but no bristles have fallen out *yet*. Been using it for weeks. Love it.
CrossOutTheEyes from NY
I didn't have high hopes for this brush because it initially felt like it wasn't very densely packed and the bristles felt too soft. But.....it applied my foundation beautifully and I love it. I used it with IT Cosmetics Confidence In A Compact. I was blown away by how evenly it applied the foundation to my face. The more I used it, the better it became actually. I've used a lot of high end brushes but haven't bought one in awhile. I'm glad I took a chance on this.
Brentwood Mom from Brentwood TN
I love the way it applies my foundation!
I've used this brush over a year and I love it!
Hannah from Florida
I only use liquid foundations and it has always given me an even beautiful smooth finish. I wash all my brushes with dishsoap and hot water and I've had no issues with shedding. The brush does as good a job now as it's done a year ago. I'm very happy I purchased it and I plan on purchasing another one very soon.
Would not purchase again
Fiesty from Davenport
Bought for putting on powder as it stated but it doesn't do a good job
Brandi from West Virginia
I use this brush for my Too Faced Born This Way foundation and it really is incredible, especially considering it's lower price.
LHM from Lafayette, Louisiana
Bought this brush at ULTA over 2 years ago - and it's still the only brush I use for my liquid foundation. I do not use it daily because I rotate between mineral powder foundation and my liquid foundation. However, on average, I'm likely to use it 2-4 times a week. It gets a gentle wash after each use, and I let it dry completely before storing with other makeup brushes. I don't even own another brand for applying liquid foundation (Giorgio Armani is the liquid foundation I use). I also own other IT makeup brushes, as well as Sigma.
sassy from Kansas
Love this brush, the weight is easy to handle, and the slanted style makes it excellent for makeup and especially concealer for getting close to lower lashes.
Best foundation brush!
Anna from Baton Rouge, LA
This brush is amazing. I have liquid foundation and I put a little dot of foundation and it spreads across my face very easily. The brush doesn't leave streaks, and it works well to smooth every line so you don't have a bunch of foundation in one spot (like the side of your nose). I love it!
Bearsbunny from GA
I have had this brush over a year. Started out great, but after about 6 months the brush lost its shape. I wash and store appropriately. Gives a great application, flawless finish, but I would think this much hyped brand would live up to more than 6 months to a year. Or is this normal to have to replace?