Rated 4.7 out of 5 stars
Most Helpful Positive Review BEST BRUSH EVER
I finally gave in and bought a very nice foundation brush, and let me tell you... THIS IS AMAZING! This brush is EVERYTHING. It's so soft and applies my liquid foundation easily and evenly. I never knew how a brush can totally change the way you do makeup, but I totally get it now. I would highly recommend this brush to anyone, no matter what kind of foundation you use!
Most Helpful Critical Review poor quality
I was very tentative about buying this brush since several brushes in the display (the ones for purchase, not for sample use) were either broken or falling apart, but I bought it anyway. After two uses the head of the brush fell off of the handle completely. Luckily the head of the brush is still big and bulky enough that I can still use it. It's like a kabuki brush now. I will eventually chip the glue off the handle and hot glue the thing back together, but I thought I'd put a warning here for potential buyers... And a note to IT Cosmetics, invest in some better glue, guys.
Reviewed by 863 customers I really Love this product
Quin from Detroit, Michigan
I use it to put on foundation it applies smooth & evenly it looks really natural. The only thing I don't like is it take the brush a while to dry after cleaning it
Becky from Pottstown Pa
I always buy it cosmetics. A little expensive but you get what you pay for
StephMA from Boston, MA
It's not very big (which isn't a bad thing) but I love the shape, blends my foundation very well and is really soft. Good for getting in between my eyebrows and different parts of my face.
Nitta from Orlando,FL
I used this for applying my liquid foundation and it applied amazing, I used less product than I would have with my other brush that I have, I would definitely buy it again.
I'd buy again! Best brush I've ever used.
Jakesmom414 from Arcola, Illinois
Brush really blends foundation or tinted moisturizer evenly, smooth finish. Much better than any other foundation brush I've ever used. I misplaced my bare escentuals brush and bought this on recommendation of ulta staff.
Lisa from Morristown
This brush works great with It Cos your skin but better + foundation. I'm sure it would work well with others too
Makeup Lover from Florid
This brush is a great foundation brush for liquid foundation. It blends the foundation beautifully without wasting product.
I would definitely buy this product again
Alejandra from Florida
I love this brush!! It provides such nice coverage! The angle really lets you reach good under the eyes and around face!
LOVE this BRUSH!
TamiM from Memphis, TN
I have been using this for about a week and I love it. Not too soft or too stiff. Great value for the price!
Gnat inside the packaging of this brush
Ash from Ohio
Would not use this brush. Before opening the brush I noticed a gnat sealed within the packaging. Would not recommend.
babydoll97 from Americus
I've enjoyed using this brush. Applies makeup well.
Sara from NC
I LOVED this brush, while the bristles lasted...I had for about 4 months and then I could notice today that a big chunk of the bristles are on the verge of coming out (nearly half the brush. I use the It brand spray brush cleaner and never have gotten the base wet. I have only used the IT cosmetics foundation on it (a favorite). Hopefully, Ulta will accept an exchange since I do not have the receipt still...
Natural wear mom from Riverside ca
My make up went on smoothly, I use IT cosmetics CC cream medium. I usually have to use a sponge after to put my make up on but with this bush I didn't have too. I do not wear make up a lot only once in a while.
Syd from Tennessee
My skin looks so smooth and even
Easily and smoothly applies make up.
DTO from Milwaukee,Wi
I use the brush to apply the IT Foundation I just purchased. Goes on smoothly and the covers protects the brush.
Sam from Shreveport, LA
I use it for my foundation. It goes on smooth & great.
It amazes me on how great it blends.
IBQ from Springfield, Illinois
It amazes me on how great it blends. I can't wait to have the money for the whole set. I wish Covid would go away so we can have a "IT Cosmetics" event. Would love to buy the whole product line.
This is the only foundation brush you'll ever need!!
Carissa from Wilmington, NC
I got this free with my it cosmetics foundation. An wow!!! I'm so glad I did. I was missing out. I love it cosmetics brushes, but this is my favorite one I've tried. It blends foundation in seamlessly!! It's soft, and big enough to get the product on fast, and effortless. I really love this brush. It's great. An I am a brush junkie, I have so many brushes it's ridiculous, and this one stands out amongst my collection.
Tori from Alabama
I bought this along with the new IT cosmetics foundation and this makes for a flawless application. Beautiful!
Love this brush!
Rachel from Kokomo, IN
So soft and blends perfectly!
Great Brush for Powder Foundation!
NYnina from New York, NY
Love this brush! Bought it for the Pur pressed powder foundation and it works great! Even coverage and super soft.
FlGirlBeauty86 from gainesville, fl
I am usually not a brush user when it comes to applying my foundations, I usually use a beauty blender. This is amazing. ive used alot of different foundation brushes and this one is hands down the best. oh my goodness, it leaves no streaks, no unevenness, just beautiful light to medium coverage depending on the foundation you are using and is just great. i use it in a stipple kind of motion to really work it into the skin. i got this for free with my it cosmetics your skin but better plus skincare foundation (the newest one) and it was like a pair made in heaven. I have also used it with my other foundations and it works amazing as well.
Jenna from Columbus, Ohio
Such an even application. My favorite brush I own!
shelby. from AZ
I love this brush after receiving it free with my foundation purchase.
It feels like air on the face and applies foundation beautifully.
I am so happy I was able to get this with my purchase!!
Repeat Customer from USA
Absolutely love this brush, second time received this brush with purchase of It foundation and is perfect for applying foundation. My first brush I got a year or so ago is in perfect condition. It is a must for application of foundation. It helps apply foundation smoothly and evenly. I am in love with everything I have purchased within the It cosmetic line.