Ulta Beauty Homepage

In store & online | Ends Aug 22

As low as 2 for $20

Select shampoo & conditioner duos up to 40% off reg price.

In store & online | Ends Aug 22

25% off select skin & suncare

Back to school faves on sale. Math we love.

In store & online

Explore so much newness

Including amika’s new Protector Collection, only at Ulta.

Deals for you

12 items

SACHEU Peel Off Lip Liner STAY-N

18 colors

SACHEU

Peel Off Lip Liner STAY-N

4.4(5030)

Shark Beauty FlexStyle Air Styling & Drying System

Sale

Shark Beauty

FlexStyle Air Styling & Drying System

4.2(2680)

FENTY BEAUTY by Rihanna Pro Filt'r Soft Matte Longwear Liquid Foundation

38 colors

Sale

FENTY BEAUTY by Rihanna

Pro Filt'r Soft Matte Longwear Liquid Foundation

4.7(4042)

Free Gift with purchase

ULTA Beauty Collection Eyeshadow Singles

40 colors

Sale

ULTA Beauty Collection

Eyeshadow Singles

4.2(2838)

Glow back to school

Back to school guide

Find picks that fit your vibe, your budget, your routine and your schedule.

Be set for school

Curated kits at great values.

Body care routine

100% recommend. No notes.

Hair care routine

A+ picks for a top-class look.

Today's deals

Online only

Free Briogeo gift

with select $50 online purchase 4-12pm CT.

Online only

Free Redken gift

with $40 online brand purchase.

App only

Up to 30% off

select hair tools. Get the app to shop this offer thru Aug 15.

App only

Early access

Get the app to shop new fragrances first thru Aug 11.

In store & online

BOGO free

Mix & match select lip products thru Aug 22.

In store & online

Shark Beauty ChillPill

Cooling System now $129.99, thru Aug 22.

In-store only experiences

Come see us!

Beauty services

Experience pro services for hair, brows, makeup & more.

Beauty events near you

Join us in-store for can’t-miss events.

Birthdays happen here

Book the beauty party of your dreams.

Only at Ulta

Billie Eilish

Eilish Intense Eau de Parfum

Shark Beauty

Strawberry Matcha Collection

DRMTLGY

Retinol Body Lotion Firming and Smoothing Moisturizer

SOSHE BEAUTY

Wearable shades designed to enhance your natural features.

On your radar

Happy, healthy scalp

A routine to support your strong, healthy hair journey.

Must-have moisturizers

From TULA, First Aid Beauty, TATCHA & more.

The art of fragrance

Trending scents that smell as bold as they look.

You’re glowing

Discover new blush, bronzer & highlighters from Charlotte Tilbury, Morphe & more.

We think you'll like

12 items

Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer

12 colors

Benefit Cosmetics

Precisely, My Brow Pencil Waterproof Eyebrow Definer

4.6(9514)

$28.00

L'Oréal Infallible 3-Second Setting Mist Spray

2 sizes

L'Oréal

Infallible 3-Second Setting Mist Spray

3.8(482)

$13.99 - $19.99

Buy 2 Get 1 Free-Add 3 to bag

Carolina Herrera Good Girl Blush Eau de Parfum

5 sizes

Carolina Herrera

Good Girl Blush Eau de Parfum

4.5(1240)

$39.00 - $205.00

Free Gift with purchase

+1 offers

amika Perk Up Dry Shampoo

3 sizes

amika

Perk Up Dry Shampoo

4.8(1411)

$16.00 - $42.00

Free Gift with purchase

New for you

12 items

Saltair Multi-Lipid Replenishing Body Butter

8 scents

New

Saltair

Multi-Lipid Replenishing Body Butter

4.6(522)

$22.00

MEGAN THEE STALLION Hot Girl Summer Limited Edition Eau de Parfum

2 sizes

New

MEGAN THEE STALLION

Hot Girl Summer Limited Edition Eau de Parfum

4(435)

$29.00 - $84.00

Free Gift with purchase

Saltair Nourishing Body Oil with Squalane

9 scents

New

Saltair

Nourishing Body Oil with Squalane

4.3(1686)

$23.00

Rare Beauty Soft Pinch Lip Oil Stick

8 colors

New

Rare Beauty

Soft Pinch Lip Oil Stick

4.7(1804)

$25.00

Free Gift with purchase

All things Ulta Beauty

Ulta Beauty Community

Join the Ulta Beauty Community today

Get inspired

Give an Ulta Beauty gift card