Rated 3.98 out of 5 stars
Most Helpful Positive Review This blew me away!
I tried this product in-store after an Ulta employee told me they had an orientation about the product and that it was worth a try. I was curious about the foundation but was hesitant. Either way, I tried it and was STUNNED by how well shade TG6 matched my skin. It blended right in.
So, I bought it, took it home, and tried it on the next day when I went to school. The foundation gave me amazing matte coverage with very little effort and the concealer wand is a neat little bonus, although I don't use it much for that. It held up outstandingly well in the hot South Florida humidity and did a really good job controlling my oils. At the end of the night, my forehead was only very mildly dewy instead of the oil slick it usually can be.
What I really like is that it's matte but doesn't make my face feel tight and it also feels surprisingly light. Sometimes I forget I have the stuff on. If I want a more "natural" look, I'll apply it with a sponge and for a more flawless look, I'll use a kabuki brush. Sometimes I'll just apply the foundation, bronzer, mascara, and lipgloss and I am good to go. I've had no breakouts or side effects from using it, but I do advise to wear sun-protection while wearing during the day due to a few of the ingredients, which can make skin sensitive to the sun.
Long story short: this is currently now my holy grail foundation for my oily-combo skin. I love it better than my Fenty Pro Filt'r and it does everything I need it to do without fuss. Pur came through with this one.
Most Helpful Critical Review On the fence
Ok so I purchased this because of YouTuber - Raw Beauty Kristi, she lives this foundation & we've loved the same foundations in the past (CoverGirl Vitalist) & so I was SURE I was going to love this too. But it's a little more matte than I like, however the shade I chose is just a little too light for me, so I'm going to exchange it, but my concern is that if I do, there won't be a shade that matches in the light/medium range but still having the very cool/pink undertone I need. Generally it's difficult to find a very cool shade that falls in the light-medium range, usually people who are really pink are more fair & when you get darker, you also get warmer within the foundation shades. I mean, companies LABEL their shades as cool & they may appear to have a cooler undertone especially if your skin has a very yellow/warm undertone to begin with. But most brands don't have shades that are pink enough for me. I don't want to spend the money on a high end foundation only to have to "make it work" which is what I end up doing most times. So I just stick with the one brand that I know will always have my proper shade AND undertone - CoverGirl is thee only brand that has light-medium & that very pink undertone. So that's what I use. I'm going to see if there's a darker shade that matches me. If not I'll try another brand at Ulta that might - CoverFX.
Reviewed by 379 customers A great alternative to the Pür powder foundation!
Nicole from Fort Myers, FL
I have been using Pür powder foundation for years, and I swear by this brand because of the great things it has helped my acne prone skin to achieve. I recently wanted to try switching back to liquid foundation, as I've used powder for years while trying to heal my skin from acne and related skin damage. The Ulta associate helped me locate which liquid color to try based off of the powder I use with this line, and it was spot on! I was grateful to the associate. This product has an applicator on the inside, and the pump on the outside! It can be used as concealer and/or foundation, which is nice. I hadn't used liquid in so long, I have to remember not to put too much on my face initially because it can be a little thick and cake-like if so, but this gives good coverage and feels light enough going on that I don't feel it after it's applied and dried. It lasts all day, and I haven't had any issues with it smudging or running from heat, sweat, or being gently brushed up against on accident. I've been very pleased with it, and I haven't used my Pür powder foundation as much since purchasing this! If you're on the fence between the two, or considering the change that I did, give it a try!
Bluegrass fan from Reading, KS
I bought 2 shades in this but neither were a good match. I have quite a bit of hyperpigmentation and used one pump for my entire face. The coverage was great but it looked so dry and emphasized pores. Bought it because a favorite u tuber recommended it. Will be tossing both. Yuck!
Ladybug from Booneville Arkansas
I apply it and blend it with a brush. No need for cover up.
Foundation and Concealer
Vee from Katy
I luv it because it covers my dark spots...
I finally found it
Simsy from Nebraska
I finally found THE BEST FOUNDATION EVER. Natural finish. Not too matte, not too dewy. Just right. Feels so smooth and lightweight but gives you some dang good full coverage. Lasts and lasts. They better never get rid of this foundation or change the ingredients! AMAZING!
I'm recommending it to everyone!!
Ana Karen from La Quinta,Ca
The blending brush makes a beautiful airbrush finish. Foundation is smooth very little goes a long way😊
Perfect for hot weather and while working.
ChrisC from Virginia
Received a sample and the shade wasn't just right, but the product was amazing. Went to the store, the associate helped me pick the perfect shade. Conceals, buildable, just need a little. I've never nor used a powder over foundation, before this one. You don't need it. Also love that is FREE of all the bad stuff.
Not for me
Emily O from Los Angeles
I thought this was going to be skin like, but it just really did the opposite. My skin is not that bad but this made my skin look worst. It is dry and if you have textured skin, I would NEVER recommend this. Really bummed out that I felt scammed by Youtubers saying it was good to later finding out that they will declutter it in less in a month.
This product works very well
Gigi Kap from Coral Springs Fl
I absolutely love this Pur 4 in 1 foundation for my skin tone it works great last all day & night !!!
Less is More!!
MeredithR from Virginia
I use only 1/2 pump to cover my whole face! I'm 33, with combination skin. I initially tried 2 pumps with my dense kabuki brush but it was SO cakey and makeup-y, and creased really bad in my wrinkles.
I found the best way to apply is very little at a time. I put one pump on the back of my hand, pick up very little with a medium-dense brush like elf's ultimate blending brush. Then I use the brush to dot on the area I'm working like my cheek, then blend out in short strokes.
Didn't last on my skin
Sara from Ohio
I'm so bummed by this! I found my shade match on the first try and when I first apply the foundation it looks flawless. As the day goes on the foundation starts to breakdown, worse than any foundation I've used. I've tried different primers, setting powders, settings sprays, moisturizers, etc. And a combination of not using those things. No matter how I prepped my skin or applied my makeup, my forehead was an oil slick and my chin looked cakey and splotchy. I can't use this as a concealer either because it really sinks into my lines and looks so dry. The coverage and finish on my nose and cheeks look good throughout the day though and I just wish the rest of my face looked that good... also it didn't matter if I used lighter coverage (1 pump for whole face) or 2-3 pumps as suggested on the bottle. I gave this one so many tries. It just wasn't meant to be for my oily skin.
ER from MN
I bought this in my "winter" shade that's a bit too light with my summer tan, but it works with bronzer and looks nice. It's not super full coverage but it does a nice job making my skin appear more even.
That being said, it doesn't work for me as concealer - I notice extensive patchiness and creasing under the eyes. I also notice it makes a difference what primer you use because silicone based primers seem to cause pulling and the makeup breaks up after a few hours. What tool you use to apply it is also important. A damp sponge didn't work great, it kept pulling product off the skin. I think a brush is best. So this product isn't as diverse in application as other foundations and I'm finding it takes some trial and error to get a flawless finish.
Mom of 3 from AL
Love this product- has great coverage and makes your skin look amazing.
Sticking with this one!!
MelJoy from PA
I love this foundation. It does everything I need it to do and it doesn't turn orange or oxidize at all. I also have trouble finding foundation that is light enough for me and this has one even lighter than the shade I use. I will be sticking with this one for sure. Works best with a damp sponge for me.
Oily skin approved
Erin from Washington, D.C.
This is a gorgeous foundation. Not only does the shade I bought match my skin perfectly, but it stays on all day! A little goes a long way for a flawless full coverage.
CW from Greenville, SC
A little bit of this foundation goes a long way, providing excellent coverage.
I Wouldn't Recommend
B from Denver
I genuinely thought the foundation looked great when I first put it on but after wearing it for only a few hours I noticed how oily, patchy, and just all around awful my skin looked. I would NOT recommend this to people with oily skin. I will not be using this again.
60 year old female from OH
I love this product. I do put it on right after i put my moisturizer on before it dries to help it spread smoothly.
Not perfect for me
Tara from Wesley Chapel Florida
Unfortunately this foundation didn't work for me...I wanted to love it since in writing it seems like my perfect foundation but just didn't look good on me :(
eli from Illinois
I bought this product but I am not totally satisfying because the coverage during 4 hours.
Like the shade match, but no staying power
Sarah C from North Carolina
Like all the rest of the foundations I've tried.. it probably lasts about 2 hours before it's coming off my face. Makes me even oilier.
Alanna from Olathe, KS
I bought this and received it today. I tried it on and was concerned because in the bottle it looked kinda dark for being the lightest shade, and then I tried it on and it was pretty dark. I ordered LN1, it's what it says on the packaging and the bottle, but it just seems kind of dark for it being a porcelain shade. Otherwise, it looks pretty good and feels good on the skin. I'll just have to mix it with a lighter foundation.
Jannettee from Prescott Valley Az
I use a darker color for my foundation. I got this one 2 shades lighter to use as a concealer under my eyes. It looks great. I love this foundation. It last all day and is full coverage.
my holy grail foundation
Sarah from Florida
I love this foundation, I use it with the pur primer. I wore this on my wedding day and it last from 5 am till midnight... this is the only foundation I'll ever use.. a little goes a long way, I use a brush, and get flawless skin.
Great coverage, but doesn't stay
Whitney B from Roanoke, VA
I was obsessed with this look and how pure and clean it was. Then about several hours into my work day, I would notice patches coming off. Even with setting sprays. It settled into my pores, and also started oxidizing so bad. Only in certain spots tho.
Don't get me wrong. It's extremely innovative, just hope they can make the formula better next time.