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It CosmeticsTravel Size Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Travel Size Superhero Elastic Stretch Volumizing Mascara

0.17 oz Item 2305925

Color:Jet Black

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Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTravel Size Superhero Elastic Stretch Volumizing Mascara
 
4.2

(based on 325 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (247)
  • Long lasting (213)
  • Good pigmentation (169)
  • Good value (140)
  • Versatile (60)

Cons

  • Flakes (37)
  • Messy (31)
  • Wears off easily (22)
  • Difficult to apply (12)
  • Stains easily (9)

Best Uses

  • Daily use (152)
  • Special occasions (54)
  • Normal skin (44)
  • Dry skin (23)
  • Sensitive skin (23)
    • Reviewer Profile:
    • Classic style (127), Natural style (124), Trendy style (32)

Reviewed by 325 customers

Displaying reviews 1-10

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5.0

A-M-A-Z-I-N-G I'm a mascara freak!

By spcherries

from Downey, ca

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use
    • Normal Skin
    • Special Occasions

    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

    It separates easily, extends perfectly... LASTS! Comes off with eye makeup remover (or spit if you are in a pinch, *don't judge*) I woke up the next day looking pretty sexy lol... I was selfie worth straight out of bed, so I'd consider that mascara a fricking HIT! I will go back and return another and get the full size. Wanna keep the mini in my purse. SOOO worth the cost of the small one. Side tip for all those who like one in their purse.... PaY the MoNeY and get a travel size and love that baby being small but perfect! I did NOT get waterproof, only the regular black one. Compliments all the time! Natural lashes with the help of a serum but this mascara made them BAM!

    • Age:
    • 30-44
     
    5.0

    favorite mascara

    By Tabitha sue

    from Vancouver wa

    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

    get so many compliments on my lashes when I wear this. I love it.

     
    4.0

    Love it

    By Candy

    from Texas

    About Me Natural Style

    Verified Buyer

    Pros

    • Good Pigmentation
    • Good Value
    • Long Lasting

    Cons

      Best Uses

      • Normal Skin

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      Continue to purchase this product because it works! Does exactly what it says. LOVE LOVE it.

      • Age:
      • 45-59
       
      5.0

      Love it!!!

      By Rd runner

      from Weatherford, TX

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

      • Flakes

      Best Uses

      • Daily Use

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      Love this mascara. Does flake a little at the end of the day but not enough to really to be an issue.

      • Age:
      • 30-44

      (1 of 1 customers found this review helpful)

       
      4.0

      Volume Galore

      By BeautyLover

      from Maryland

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Daily Use

        Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

        This mascara is one of the best for volume I've ever used. With just one coat gives an illusion of tons of jet black lashes. It removes easily, however I do remove with a makeup remover wipe before washing my face. I gave it four stars only because great for volume but not much length for me. I would recommend to try.

        • Age:
        • 30-44
         
        5.0

        got this product for my sister-in-law she loves it

        By Deborah

        from Port Richey Florida

        About Me Natural Style

        Verified Buyer

        Pros

        • Just wish it was a little less expensive
        • Long Lasting

        Cons

          Best Uses

          • Daily Use
          • Normal Skin

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          She works everyday and likes the natural look.

          • Age:
          • 45-59
           
          5.0

          Mini mascara are by far the best!

          By Kris

          from Frederick MD

          About Me Trendy Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

          • Hard to get off

          Best Uses

          • Daily Use
          • Special Occasions

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          Love this mascara! But I only buy it in the mini size. Brush is better, doesn't get as cruddy as the larger tube. Last just as long as a large size and half the price! This mascara will give you a false lash finish that will be your mind

          • Age:
          • 30-44
           
          5.0

          I love this product!

          By Ash

          from Ok

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

              Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

              I love this!

              • Age:
              • 30-44
               
              5.0

              Awesome!

              By Nicole

              from Hartsville, SC

              About Me Classic Style

              Pros

              • Easy To Apply
              • Good Value
              • Long Lasting

              Cons

              • Stains Easily

              Best Uses

              • Daily Use
              • Dry Skin
              • Normal Skin
              • Oily Skin
              • Sensitive Skin
              • Special Occasions

              Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

              Every day

              • Age:
              • 18-29
               
              5.0

              Love it

              By Catherine

              from Tampa

              About Me Classic Style

              Verified Buyer

              Pros

              • Works well for wimpy blond lashes

              Cons

                Best Uses

                • Daily

                Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

                This product is amazing and makes me look like I have lots of lashes.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                8 Questions | 8 Answers
                Displaying questions 1-8
                • Q:

                  I cry a lot. Due to a brain injury Not depression and I guess it's normal . I don't like waterproof mascara. I use their There mascara and it works great. How does this compare? If it does run will it burn my eyes? And does it run? They're real mascara does not. Thanks.
                  Asked on 1/8/2018 by Kelly from Clearwater Florida

                  1 answer

                  • Brand Expert

                    A:

                    HI there, thanks for reaching out! Superhero Mascara is not waterproof, however IT is very long-wearing and holds a curl. Superhero Mascara is made for sensitive eyes, however if you do have any concerns we do advise consulting with your eye doctor before use of IT. XOXO

                    Answered on 1/11/2018 by Brand Expert from IT Cosmetics
                • Q:

                  Hi! How long should this sample size last me if I use it once a day?
                  Asked on 5/9/2017 by Faux from Ohio

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! The Travel Size Superhero Mascara should last for about one month depending on use! XOXO

                    Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Does this work just as good/same as the full sized product? (Deciding between the full size and travel size)
                  Asked on 4/13/2017 by Tara from NY, NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! The Travel Size Superhero Mascara works exactly the same as the full size! IT actually features a full sized brush to give you the same exact results as the regular size. We hope you try IT out for ease on the go! XOXO

                    Answered on 4/14/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this company a cruelty free organization? Do they test on animals?
                  Asked on 1/31/2017 by Beth from Tallmadge, Ohio

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! We are happy to let you know that IT Cosmetics is 100% cruelty free, certified by PETA, and never tests on animals. You can use IT with confidence! XOXO

                    Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                • Q:

                  How many oz. are inthis size?
                  Asked on 12/23/2016 by Alyssa from Laredo, Texas

                  1 answer

                  • Brand Expert

                    A:

                    Hi Alyssa, we're happy to help! There are 0.17 Fl Oz in the travel size Superhero Mascara. Hope that helps! XOXO

                    Answered on 12/26/2016 by Brand Expert from IT Cosmetics
                • Q:

                  is it waterproof
                  Asked on 12/9/2016 by birta from US

                  1 answer

                • Q:

                  I have very watery eyes. How does this hold up to watery eyes or eye drops?
                  Thank you
                  Asked on 11/30/2016 by MrsK from Arizona

                  1 answer

                • Q:

                  Can I use a primer with this it superhero mascara
                  Asked on 11/10/2016 by Glow from Middletown

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! You can absolutely use a primer with Superhero Mascara, however IT is not necessary. We recommend to try IT both ways to see which you prefer! XOXO

                    Answered on 11/14/2016 by Brand Expert from IT Cosmetics
                Displaying questions 1-8

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