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Travel Size Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Travel Size Superhero Elastic Stretch Volumizing Mascara

(357) REVIEWS (8) Q&A ASK A QUESTION

0.17 oz Item 2305925

Color:Jet Black

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Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTravel Size Superhero Elastic Stretch Volumizing Mascara
 
4.2

(based on 357 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (269)
  • Long lasting (233)
  • Good pigmentation (184)
  • Good value (154)
  • Versatile (64)

Cons

  • Flakes (41)
  • Messy (32)
  • Wears off easily (24)
  • Difficult to apply (13)
  • Stains easily (10)

Best Uses

  • Daily use (168)
  • Special occasions (56)
  • Normal skin (47)
  • Dry skin (25)
  • Sensitive skin (24)
    • Reviewer Profile:
    • Classic style (137), Natural style (136), Trendy style (34)

Reviewed by 357 customers

Displaying reviews 1-10

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1.0

Underwhelming and cakey

By Elyse

from Dallas

About Me Classic Style

Verified Buyer

Pros

  • Long Lasting

Cons

  • Flakes
  • Messy

Best Uses

    Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

    I feel like this mascara is heavy and cakey and it doesn't deliver the voluminous look I was going for.

    • Age:
    • 30-44
     
    5.0

    Favorite Mascara Ever!

    By Happy customer!

    from Denver, Colorado

    About Me Natural Style

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Daily Use
      • Special Occasions

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      I received the travel size in my Ipsy bag and I absolutely love it!! My lashes look long and beautiful! The mascara lasts all day! I have yet to have any issues with this product! Definitely something I will continue to purchase as my go to mascara!

      • Age:
      • 18-29
       
      3.0

      Meh...a lot of work

      By Morganpie

      from Everett, WA

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      I received this travel sized mascara as one of my reward member gifts so I'm not sure how the full size measures up, but for this size...I was not impressed. I don't use mascara often because of my lash extensions so I tend to stick to travel size so they don't expire before I use it. This is thick mascara-a lot of oomph right away...but a ton of clumping with it. I had to use a spoolie to brush out some of the clumps. I wouldn't even use it on my lower lashes. After I brushed it out a bit it looked nice but I can't imagine going to that much work daily. Decent for a freebie but I wouldn't purchase this.

       
      3.0

      Not the best mascara

      By Susan

      from Illinois

      About Me Classic Style

      Pros

      • Good Value
      • Long Lasting

      Cons

      • Difficult to Apply

      Best Uses

      • Daily Use

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      The product lengthened my lashes...with clumps! Also, the mascara seemed a little dry. I first combed my lashes, then curled them and tried to apply the mascara. I found the product to be dry, difficult to glide over my lashes and just clumped on my lashes. Combing them again helped, but they still looked a little messy.

      • Age:
      • 45-59
       
      2.0

      Had high hopes but Disappointed

      By Angie

      from Jackson, MS

      About Me Classic Style

      Pros

      • Easy To Apply
      • Good Pigmentation

      Cons

      • Flakes
      • Wears Off Easily

      Best Uses

      • Normal Skin

      Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

      This product was highly recommended by the Ulta staff. I wish I read reviews first. I've tried wearing it regularly but it easily flakes and gets all in my eyes, that's not good when you work in dentistry. It's very difficult to have mascara flaking in your eyes and blinds you while treating patients with sharp instruments in their mouth. I was hopeful that the price would reflect the quality of the product. I agree it's very pigmented, but not helpful when it flakes off within an hour of wearing. I plan on trying the Too faced mascara or going back to Revlon.

      • Age:
      • 30-44
       
      2.0

      Flakey mascara

      By T

      from Las Vegas

      About Me Natural Style

      Pros

        Cons

        • Flakes
        • Wears Off Easily

        Best Uses

          Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

          Mascara is easy to apply, however extremely clumpy and flakey

          • Age:
          • 18-29

          (1 of 1 customers found this review helpful)

           
          5.0

          This is the only size of this product I will buy

          By LMN

          from Roseville, CA

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Daily Use

            Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

            I picked up this travel size on a whim while standing in line to check out at Ulta. BEST IMPULSE COSMETIC BUY I'VE EVER MADE. I used this size for over 2 months! I purchased the regular size and was completely disappointed! The handle for the wand on the regular size is ridiculously long and the product too thick. One of the best things about the travel size is that the wand handle is short (wand end with product is the same size on both) so I can apply the product to the lash base (lid) to the lash end in one sweep. You cannot do that with the regular size product. Also, the regular size product left me looking like Tammy Faye Bakker (RIP). Extremely clumpy. Instead of returning the regular size product, I use the travel size to put the 1st coat on, then the regular size for a second coat. I am hoping that in time the regular size product will dry out a bit, but that wand handle length is a real deal breaker.(no control)
            In the future, I will only be purchasing this travel size.

            • Age:
            • 45-59
             
            4.0

            It stays on!

            By Cindy

            from Red Lion, PA

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting

            Cons

            • Flakes

            Best Uses

            • Dry Skin

            Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

            I like this mascara, however for myself I wore it from early morning into late evening. Now, it was an unusually long day and by the time late evening when I was ready to take it off, it began to flake a bit. Otherwise, it wore pretty well. I have to say, on a normal day, it would be great. I'd like to see this also available in waterproof.

            • Age:
            • 60+
             
            3.0

            not a fan

            By lauren

            from virginia

            Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

            this mascara is very clumpy and it makes all my lashes stick together. i have to wipe off the brush before applying. but it does make my lashes look longer then they actually are (and they're really long). it's also a very dark color which i like.

             
            5.0

            Amazing

            By Lambiiee

            from Culbertson, MT

            Comments about It Cosmetics Travel Size Superhero Elastic Stretch Volumizing Mascara:

            I got this last week, so I can't speak on how it breaks down over time. But this mascara is BOMB. I wear falsies A LOT. And this blends my lashes into them flawlessly! If ONLY I could give it 6 stars.

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            8 Questions | 8 Answers
            Displaying questions 1-8
            • Q:

              I cry a lot. Due to a brain injury Not depression and I guess it's normal . I don't like waterproof mascara. I use their There mascara and it works great. How does this compare? If it does run will it burn my eyes? And does it run? They're real mascara does not. Thanks.
              Asked on 1/8/2018 by Kelly from Clearwater Florida

              1 answer

              • Brand Expert

                A:

                HI there, thanks for reaching out! Superhero Mascara is not waterproof, however IT is very long-wearing and holds a curl. Superhero Mascara is made for sensitive eyes, however if you do have any concerns we do advise consulting with your eye doctor before use of IT. XOXO

                Answered on 1/11/2018 by Brand Expert from IT Cosmetics
            • Q:

              Hi! How long should this sample size last me if I use it once a day?
              Asked on 5/9/2017 by Faux from Ohio

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! The Travel Size Superhero Mascara should last for about one month depending on use! XOXO

                Answered on 5/10/2017 by Brand Expert from IT Cosmetics
            • Q:

              Does this work just as good/same as the full sized product? (Deciding between the full size and travel size)
              Asked on 4/13/2017 by Tara from NY, NY

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! The Travel Size Superhero Mascara works exactly the same as the full size! IT actually features a full sized brush to give you the same exact results as the regular size. We hope you try IT out for ease on the go! XOXO

                Answered on 4/14/2017 by Brand Expert from IT Cosmetics
            • Q:

              Is this company a cruelty free organization? Do they test on animals?
              Asked on 1/31/2017 by Beth from Tallmadge, Ohio

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! We are happy to let you know that IT Cosmetics is 100% cruelty free, certified by PETA, and never tests on animals. You can use IT with confidence! XOXO

                Answered on 1/31/2017 by Brand Expert from IT Cosmetics
            • Q:

              How many oz. are inthis size?
              Asked on 12/23/2016 by Alyssa from Laredo, Texas

              1 answer

              • Brand Expert

                A:

                Hi Alyssa, we're happy to help! There are 0.17 Fl Oz in the travel size Superhero Mascara. Hope that helps! XOXO

                Answered on 12/26/2016 by Brand Expert from IT Cosmetics
            • Q:

              is it waterproof
              Asked on 12/9/2016 by birta from US

              1 answer

            • Q:

              I have very watery eyes. How does this hold up to watery eyes or eye drops?
              Thank you
              Asked on 11/30/2016 by MrsK from Arizona

              1 answer

            • Q:

              Can I use a primer with this it superhero mascara
              Asked on 11/10/2016 by Glow from Middletown

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! You can absolutely use a primer with Superhero Mascara, however IT is not necessary. We recommend to try IT both ways to see which you prefer! XOXO

                Answered on 11/14/2016 by Brand Expert from IT Cosmetics
            Displaying questions 1-8

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