It Cosmetics
Travel Size Superhero Elastic Stretch Volumizing & Lengthening Mascara

Name: Travel Size Superhero Elastic Stretch Volumizing & Lengthening Mascara
Brand: It Cosmetics
Price: 13.00 USD
Availability: InStock
Rating: 4.3 (515 reviews)

Size 0.17 oz|

Item 2305925

WRITE A REVIEW|Q&A

$13.00

Color: Super Black

Details

Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line.

Key Benefits:

Exclusive Elastic Stretch Technology lengthens and volumizes lashes
Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
Super-buildable volumizing mascara formula thickens both long lashes and short lashes
Super black pigment contains collagen, biotin and peptides to condition as you coat
Opthalmologist tested, suitable for contact wearers and ideal for sensitive eyes

Active Ingredients - Anti-Aging & Lash-Loving:

Elastic Stretch Technology
Lash-Lifting Polymers
Collagen
Proteins
Peptides
Biotin

Results:

100% saw a fuller lash line!*
96% said lashes looked stretched!*
96% saw dramatic volume & length!*
96% saw plumper-looking lashes!*

How to Use

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

See how to Get Superhero Lashes with the IT Cosmetics Superhero Elastic Stretch Volumizing Mascara here.

Ingredients

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.25 out of 5 stars515 ReviewsMost Helpful Positive Reviewbuy the travel size over full sizeBefore I go into the review, I just want to say that if you are going to buy this mascara, it's better to just buy 2 of the travel size. Not only will you get more use out of the product before it dries up/gets gross, but you actually end up with an extra 1ml for the same price! Moving on... Okay, so I wasn't super happy to be getting a mascara travel size for my birthday gift (yeah yeah, crying about a free gift, I know), but I gotta hand it to It!Cosmetics, because this is probably my favorite mascara to date. I already have decently long lashes, but they are very straight and don't hold a curl well. I've tried curling mascaras before, but none of them seem to do the job like my eyelash curler does. This is completely different. A few swipes and not only do my lashes curl like magic, but they are literally hitting my brow bone with how long they are. It's perfect for when I don't have time to fuss with much makeup. This and some lip stick and I'm good to go! This thing is in "late to work" travel bag, but I find myself constantly pulling it out to use regularly too. So I guess what I'm saying is: Thanks Ulta. I'm enjoying my gift.Most Helpful Critical ReviewLove it- but wish it was cheaperI have always had a very hard time with mascara- since I could start wearing it I have always dealt with it flaking off underneath my eyes to the point that I am incredibly self conscious about it happening anytime I wear it and getting that pitiful raccoon eye look. I received the sample size as a present a year ago and have finally found a mascara that does not flake off on me! The only bummer is that my lashes do not look full or voluminous in any way- it just covers up my blonde eyelashes. I also am constantly poking myself in the eye with the bristles for some reason, a problem I have never had with fuller mascara wands in the past.Just purchased my second one and will continue to- but it in the travel size since I do not wear it very often and did tends to expire before I can finish it, that would not be such an issue if it wasn't so expensive.Reviewed by 515 customersWhy is the small size better than the full size!!?5Kayla from MichiganI finally splurged a month ago and bought the full size of this, which is one of my favorite mascaras, but I've only had the sample sizes. I hated it, I thought they changed the formula. I grabbed this small baddie, and it's the mascara I know and love!Love it5Cinthia from IndianapolisI love product and it my favorite mascara and I alway buy the small oneLiterally the best mascara5Caoimhe from ILLooks natural while still being super lengthening. Stays all day and isn't clumpy. It's quite pricey but it's worth it in my eyes considering how great it is.Love! My lashes look so long and full5Beth from KyMascaraDisappointed3Tess from Allentown,PAThe second day of use the product clumped on brush. By afternoon is was underneath my eyes .i have enough trouble with dark circles to use a product that doesn't stay put.I Would purchase this product again5Hooks from Abingdon, MDTo enhance my lashesOnly mascara I use!!5Bren from Cumming, GaSuper hero is amazing-get compliments constantly!!Ultimate Mascara4Sheb from Phenix city, ALSeems to clump after using a bitAwesome5Mary from Visalia,CaliforniaI need ru buy againGreat Mascara5Btmddd from OhioThis is a great product! Lasts all day and really makes the lashes long.Clumpy3blondebaby from sarasota, floridaNot worth it. Love everything else from IT except their mascaraI love it5Glendy from Avondale AZI love this product leaves you a spectacular look on your eyelashesWand Full of Glop!1Jay from Edmond,OKThe wand comes out gloppy and totally covered. Once the mess is wiped off the wand, a cute little brush lies beneath. After trying to place the wand back in to pull out again, the wand came out totally covered. The brush was invisible...again. What a mess! Purchased this to try the mascara, but really feel I wasted EVERY 💵 spent. Extremely disappointed to say the least.My favorite mascara. I can't use anything else!5Paige14 from Dover, deI use it everyday. Gives you full lashes and is definitely water proof.new favorite!5Purple Drapes from Miami, FLI was pleasantly surprised how well this mascara curled my lashes without the help of a lash curler. That's never happened. It gave me length and coated each lash. It's not going to give you bold body, but it will you give the most beautiful length and curl. Perfect lashes!long Lashes5Shar from ConcordReally makes lashes thick and longLove! Love! Love!5Kim from IndianaThis is my all time favorite mascara. I love how long and full it makes my lashes look. Almost looks like I am wearing fake lashes.Great mascara5Tracy from Bakersfield, CaThis mascara is awesome. I bye the trial size as it's so thick it tends to dry out before you can go through the full size.no1Laurie from TexasIt clumped up on my lashes, no great separation, and made my lashes droop down...glad I bought a trial size to try it out.But it!!!5London2899 from AlabamaIf you come across this, buy it!!! It is the best out there, I swear buy it. I love it. Gives a natural, long look! This mini size gives you the opportunity to try it out.This is my absolute favorite mascara!!!!!!5SugrPi20 from LouisianaThis has been my favorite since the first time I tried it a few years ago. It makes your lashes full with build able length. It does not flake which is hard to find in a mascara.Yes!!5Michelle from Fall BranchI'm so I love with this mascara !! Makes my lashes stronger and doesn't smudge off!! Will definitely purchase again!!Great product!5Mac from SeattleThis is a great product. Love that it is in a travel size for on the go touch ups or use!I'm in love with the product.5Rosa from Cumming GaEvery ting is good, the size,the way to it looks when you put on.My New Favorite Mascara5Lainie0827 from Boston, MAI am very picky with mascara, but a blogger I follow has been talking up this particular brand for a while, and I finally decided to bite the bullet. I was skeptical because I have seen some so so reviews, but for the price of the mini, I couldn't pass it up. I wear contacts, and sometimes experience sensitivity; so I hate when I can't get all of the mascara off of my lashes, or it flakes into the corners of my eye. This did not happen. In fact, when I washed my face, the mascara came off so easily, without giving me raccoon eyes!

It CosmeticsTravel Size Superhero Elastic Stretch Volumizing & Lengthening Mascara

Details

It Cosmetics
Travel Size Superhero Elastic Stretch Volumizing & Lengthening Mascara