Rated 4.25 out of 5 stars
Most Helpful Positive Review buy the travel size over full size
Before I go into the review, I just want to say that if you are going to buy this mascara, it's better to just buy 2 of the travel size. Not only will you get more use out of the product before it dries up/gets gross, but you actually end up with an extra 1ml for the same price! Moving on...
Okay, so I wasn't super happy to be getting a mascara travel size for my birthday gift (yeah yeah, crying about a free gift, I know), but I gotta hand it to It!Cosmetics, because this is probably my favorite mascara to date. I already have decently long lashes, but they are very straight and don't hold a curl well. I've tried curling mascaras before, but none of them seem to do the job like my eyelash curler does.
This is completely different. A few swipes and not only do my lashes curl like magic, but they are literally hitting my brow bone with how long they are. It's perfect for when I don't have time to fuss with much makeup. This and some lip stick and I'm good to go! This thing is in "late to work" travel bag, but I find myself constantly pulling it out to use regularly too.
So I guess what I'm saying is: Thanks Ulta. I'm enjoying my gift.
Most Helpful Critical Review Love it- but wish it was cheaper
I have always had a very hard time with mascara- since I could start wearing it I have always dealt with it flaking off underneath my eyes to the point that I am incredibly self conscious about it happening anytime I wear it and getting that pitiful raccoon eye look. I received the sample size as a present a year ago and have finally found a mascara that does not flake off on me! The only bummer is that my lashes do not look full or voluminous in any way- it just covers up my blonde eyelashes. I also am constantly poking myself in the eye with the bristles for some reason, a problem I have never had with fuller mascara wands in the past.Just purchased my second one and will continue to- but it in the travel size since I do not wear it very often and did tends to expire before I can finish it, that would not be such an issue if it wasn't so expensive.
Reviewed by 518 customers the BEST mascara I've ever used period!
Faith N from Arkansas
So girls I have short wimpy lashes that look nonexistent. I've tried so many mascaras and they were okay but this made my lashes so BIG and LONG! This is the only mascara SO FAR that has done this for me. Who knows maybe I'll find a new one, but for now this is my NUMBER ONE ✨
Ana from Virginia
I usually don't leave reviews but I bought this product because of its praise in the review section. I don't know if they're paid comments? But this is the worst mascara I've ever tried. It doesn't separate lashes because of the thick formula, so they clump together in one big wad. They curl downward because of the formula as well (weighs them down). And it flakes.
One of my favorites!
Tkirsch88 from Allardt, TN
This is truly one of my favorite mascaras! I love this size because it travels well in my purse. I always recommend this to those I know.
Why is the small size better than the full size!!?
Kayla from Michigan
I finally splurged a month ago and bought the full size of this, which is one of my favorite mascaras, but I've only had the sample sizes. I hated it, I thought they changed the formula. I grabbed this small baddie, and it's the mascara I know and love!
Cinthia from Indianapolis
I love product and it my favorite mascara and I alway buy the small one
Literally the best mascara
Caoimhe from IL
Looks natural while still being super lengthening. Stays all day and isn't clumpy. It's quite pricey but it's worth it in my eyes considering how great it is.
Love! My lashes look so long and full
Beth from Ky
Tess from Allentown,PA
The second day of use the product clumped on brush. By afternoon is was underneath my eyes .i have enough trouble with dark circles to use a product that doesn't stay put.
I Would purchase this product again
Hooks from Abingdon, MD
To enhance my lashes
Only mascara I use!!
Bren from Cumming, Ga
Super hero is amazing-get compliments constantly!!
Sheb from Phenix city, AL
Seems to clump after using a bit
Mary from Visalia,California
I need ru buy again
Btmddd from Ohio
This is a great product! Lasts all day and really makes the lashes long.
blondebaby from sarasota, florida
Not worth it. Love everything else from IT except their mascara
I love it
Glendy from Avondale AZ
I love this product leaves you a spectacular look on your eyelashes
Wand Full of Glop!
Jay from Edmond,OK
The wand comes out gloppy and totally covered. Once the mess is wiped off the wand, a cute little brush lies beneath. After trying to place the wand back in to pull out again, the wand came out totally covered. The brush was invisible...again. What a mess!
Purchased this to try the mascara, but really feel I wasted EVERY 💵 spent. Extremely disappointed to say the least.
My favorite mascara. I can't use anything else!
Paige14 from Dover, de
I use it everyday. Gives you full lashes and is definitely water proof.
Purple Drapes from Miami, FL
I was pleasantly surprised how well this mascara curled my lashes without the help of a lash curler. That's never happened. It gave me length and coated each lash. It's not going to give you bold body, but it will you give the most beautiful length and curl. Perfect lashes!
Shar from Concord
Really makes lashes thick and long
Love! Love! Love!
Kim from Indiana
This is my all time favorite mascara. I love how long and full it makes my lashes look. Almost looks like I am wearing fake lashes.
Tracy from Bakersfield, Ca
This mascara is awesome. I bye the trial size as it's so thick it tends to dry out before you can go through the full size.
Laurie from Texas
It clumped up on my lashes, no great separation, and made my lashes droop down...glad I bought a trial size to try it out.
London2899 from Alabama
If you come across this, buy it!!! It is the best out there, I swear buy it. I love it. Gives a natural, long look! This mini size gives you the opportunity to try it out.
This is my absolute favorite mascara!!!!!!
SugrPi20 from Louisiana
This has been my favorite since the first time I tried it a few years ago. It makes your lashes full with build able length. It does not flake which is hard to find in a mascara.
Michelle from Fall Branch
I'm so I love with this mascara !! Makes my lashes stronger and doesn't smudge off!! Will definitely purchase again!!