It's Your Foundation for Better Skin! IT Cosmetics Your Skin But Better Foundation is your lightweight, hydrating foundation with a natural radiant finish that gives you beautiful-looking skin even on the days you don't wear it.
Experience an instantly better-looking complexion and better bare skin in just two weeks with Your Skin But Better Hydrating Foundation + Skincare!
This buildable, medium coverage foundation minimizes the look of pores and imperfections while delivering all-day hydration and wear with a natural radiant finish.
Suitable for all skin types and infused with hyaluronic acid, aloe vera extract, plus vitamins E & B5, your skin-loving lightweight foundation goes beyond a tinted moisturizer by working behind the scenes as you wear it.
After just two weeks, skin looks smoother, skin tone appears more even and skin texture is visibly refined. IT's truly your foundation for better skin - even when you're not wearing IT!
IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.
#1 Prestige Face Makeup Brand in the U.S. (Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-November 2020)
Hydrating foundation with buildable, medium coverage
Micro-fine pearl powder provides a natural radiant finish
Moisturizing hyaluronic acid, aloe vera extract, vitamins E & B5, plus hepes acid for gentle exfoliation
Better Skin in 2 Weeks! 7 out of 10 say skin looks smoother*
Evens appearance of skin tone**
Visibly refines skin texture**
*Results based on a 2-week consumer study
**Results based on a 2-week clinical study
How To Use
If deciding between two shades you think most closely match your skin tone, choose the lighter shade.