Product Reviews Rated 4.38 out of 5 stars
787 Reviews
Most Helpful Positive Review I'm in shock I wear Mac 45/47 for reference. I've tried the cc creams from It Cosmetics and I fell between two shades. One made me look ready for the grave and the other was way too dark. I am ok with mixing drugstore/inexpensive foundations to a certain extent but not pricier ones so I returned both. I heard that this was getting very good reviews and I was skeptical. It must be the loyal it cosmetics crew hyping this up. I thought. Y'all know who you are. I decided to try it since I can always return if it doesn't work. I wasn't sure if I was going to be 42.5,43,44, or 45. I checked YouTube for people who were close to my skin tone and there was only one. The sales associate helped me narrow down my options based on undertone so I got 44 which I would say is closer to nc47. The match was really close and honestly I am good with this one. I'm not sure who created this in the lab but job well done. This is a foundation that makes you look like a better version of yourself. I can't speak to how it wears under a mask but I can definitely see wearing it for video meetings and as an everyday foundation. Go out and get it.
Most Helpful Critical Review Sparkly! So I've been using the It Cosmetics Your Skin But Better Foundation + Skincare for a few days now and overall for me personally it's just ok and I still prefer my usual foundation better.
PROS:
- It was a really good color match. The foundation on my face really looks like my skin but better.
- The coverage is nice. It was a good medium coverage and not cakey. I was able to build coverage over dark spots.
- I think it's great that there is a skincare element to this foundation. I haven't seen any effects of the foundation making my skin better yet, but hopefully that claim is true. Also, the packaging is nice and convenient with the pump.
- No weird scent which is great for my sensitive skin
CONS:
- It's so sparkly! Like when a normal (not even a bright) light is on and I look in the mirror my face is sparkling! If this is your thing then this would be great for you, but I prefer a matte face with sparkly highlight or eyeshadow and not all over. I think this exacerbates my large pores.
- Definitely need to use a pore filling primer if you have visible pores you want to hide.
- I notice the foundation separates on/around my nose. This is my oily spot especially in the summer. Maybe this foundation is better for very dry skin. I have combination skin (oily t-zone, dry cheeks).
Overall I think this foundation was nice but unfortunately just not for me. I really can't deal with the sparkles.
Reviewed by 787 customers Not a fan 2
Jules from Lansing
I wanted to love this but it was very patchy on my skin and stuck to the dry areas of my face. Did have a radiant look to it, as the day went on my t-zone looked oily. I could see my hyperpigmentation underneath as well even after building it up. I would only recommend this to someone with perfect skin who wants a "no makeup, makeup" look.
Great for combo skin 5
Hala from West Springfield Ma
I am a professional makeup artist and I love using this foundation. You can make it full coverage or make it look like it's your skin but better. Great for achieving a glowy look.
Best foundation EVER! 5
Brittney from Illinois
I have tried sooo many different foundations from what feels like every brand, and this is hands down the best one I've ever used. I have oily skin, large pores and foundation tends to look cakey and comes off easily. This gives a flawless finish (I use an IT cosmetics airbrush foundation brush) and shade match is perfect, plus it stays put all day. I'm so happy I tried this foundation, I actually get excited to put makeup on again!
Pretty shear 3
Aj from Houston
Still trying to figure out the IT foundations, but this doesn't give me much coverage at all. I love the texture and how smoothly it goes on unlike the full coverage cc.
The best foundation I have found! 5
Jack Danelles from Tennessee
I purchased this about two months ago & I am completely in love! I have never been one to apply foundation with just my hands (I love my beauty sponge) but this foundation just melts right into your skin. It sets so beautiful & lightweight. My skin feels better with this on - plus, a little goes a long way.
So lightweight, finally something I can wear everday! 5
PPines900 from St. Augustine, FL
I use the Bye Bye Foundation but found it on the heavy side for every day so I stopped using daily foundation until I came across this in the Ulta store and tried it on. I was instantly hooked. It's lightweight, yet covers and doesn't crease or look flakey, as I have mature/dry skin. Looks like my natural skin. Finally something I can use everyday, hides freckles and blemishes but isn't a full coverage, heavier makeup. I also like that it will improve my skin over time. My skin actually feels BETTER after I put it on, so that's an incentive to wear it every day and it's as easy as applying moistureizer.
I wouldn't 2
Amo from Allentown pa
I was led to believe by salesperson that this foundation was light feeling on skin. It is not. Also the color suggested was too light
The Only Foundation I Use 5
Ali from Ohio
I love this foundation! It's light-weight, easy to blend and a great medium (but buildable) coverage. I typically have problems finding a shade close to my skin tone, but the medium neutral 33 is a perfect match, and very natural-looking. As long as they continue this line, I'll never switch!
Worst foundation I ever bought 1
Stephanie from Ohio
This stuff is absolutely terrible and I don't understand any of the good reviews. It's dry feeling and made every pore in my face pronounced . Yuck don't buy it.
Love it! 5
Love2shop from Salinas CA
Love this foundation.
I will buy this product again and again!! 5
CT from Fort Worth, TX
Use it daily
Love it!!!! 5
Joe from Palm Springs, CA
Worked perfectly for a Halloween makeup that's a no-makeup look (did that make sense?) even for me at age 59!
Love it, just one issue 4
Tinabina122 from Levittown, PA
This happens with most of their foundations. The bottle has silver gold graphics as do most of their tubes. After putting on my moisturizer, I found that the paint comes off in my hands and ends up on my face. So I have random pieces of glittery paint on my face that I need to pick off. It's time consuming to have to do that.
My favorite 5
Jamie K from St. Joseph MI
I use this as my daily foundation. It's so light, it has an almost watery feel. It doesn't feel like a foundation and feels good on my skin. It gives a light coverage that is glowy and very natural. I use a light and a medium and blend them depending on the time of year/how tan I am.
Only one problem 4
Izzy from California
I really like this foundation my only problem with it is if I don't put enough setting powder on, it makes it look like I dumped a bucket of oil on my face!
Not for wrinkles 3
Lenny from Dallas
A little too thick and drying for my 63 yr old skin
I would buy this product again! 4
Jennelle from Roanoke, Va
I love this makeup because it is a thin formula that gives great coverage.
Ehh 2
Mimi33 from Spokane
Tried this before, really liked it. Tried it again, didn't stay on my face. Rubbed off terribly. I returned it.
Not for me 1
A.Irene from Colorado
Wanted to like this but made me feel like Slick Rick. Not for my skin.
In love 😍 5
Kary from South Bend, IN
I used this for an outside concert. It was 90 degrees outside and my makeup on still on and flawless. Plus it didn't feel like I was wearing makeup at all. This is my new favorite foundation.
Honestly review! It takes 4 week to see results. 5
Rach from Savannah Ga
When I first bought this foundation I didn't love it but I decided to try ot for 2 week and as time went buy I learn you MUST use a setting spray!!!!! This is a must! Now 4 weeks later my skin is looking the best it's even been. My face stop breaking out, my under skin looks younger. But…. With this foundation I use your skin but better setting spray, bye bye break out and CC airbrush perfecting power. So the mix of these 3 products my face is flawless. If I do get a rate blemish it's the type of tiny pimple that forms a white heads pops and is gone the next day…. This may be the bye bye break out. Over all I doubted this foundation at first. Now 4 weeks later I'm happy I stick with ot. Would have loved to try the face wash but it had bad reviews so I skipped it.
Normal to dry skin, early 30s, sunscreen as primer 4
DistinctEngineer from US Midwest
I found the best skin tone match I've ever had in this foundation. I've been using it for 4-5 months now. I did purchase a 2nd bottle. It's not as heavy as what I switched from, however, I could stand for something even lighter weight. I have normal to dry skin and take skincare very seriously and this works great for my complexion. Does not accentuate my texture or dry me out. I wear this with Paula's Choice Daily Wrinkle Defense sunscreen underneath and it stays in place great.
Maybe for young and oily skin/NOT for dry earlier 40's skin 1
Heatherinlaw from Alabama
I would not purchase again, actually going to take it back this weekend. This is for young and oily skin in my opinion. Coverage is horrible and very dry.
New fave 4
Yuliana Y. from 🇵🇷
Beautiful natural finish that lasted all day, it's even better than the CC imo.
This is my "now" product. 5
Lucia from Rochester, NY
Tried testers of my favorites but only IT could match my complexion. The coverage is natural but sufficient without looking like I'm "made up". I look good, and I'm almost 80…looking younger and natural is not bad, eh?
