IT CosmeticsYour Skin But Better Foundation + Skincare

Name: Your Skin But Better Foundation + Skincare
Brand: IT Cosmetics
SKU: 2568657
Price: 44.00 USD
Availability: InStock
Rating: 4.2 (1830 reviews)

Item 2568657

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IT Cosmetics Your Skin But Better Foundation + Skincare #1

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Size:1.0 oz

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Summary

It's Your Foundation for Better Skin! IT Cosmetics Your Skin But Better Foundation is your lightweight, hydrating foundation with a natural radiant finish that gives you beautiful-looking skin even on the days you don't wear it.

Details

Features

Experience an instantly better-looking complexion and better bare skin in just two weeks with Your Skin But Better Hydrating Foundation + Skincare!
This buildable, medium coverage foundation minimizes the look of pores and imperfections while delivering all-day hydration and wear with a natural radiant finish.
Suitable for all skin types and infused with hyaluronic acid, aloe vera extract, plus vitamins E & B5, your skin-loving lightweight foundation goes beyond a tinted moisturizer by working behind the scenes as you wear it.
After just two weeks, skin looks smoother, skin tone appears more even and skin texture is visibly refined. IT's truly your foundation for better skin - even when you're not wearing IT!
IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas.
#1 Prestige Face Makeup Brand in the U.S. (Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January-November 2020)

Benefits

Hydrating foundation with buildable, medium coverage
Micro-fine pearl powder provides a natural radiant finish
Moisturizing hyaluronic acid, aloe vera extract, vitamins E & B5, plus hepes acid for gentle exfoliation

Clinical Results

Better Skin in 2 Weeks! 7 out of 10 say skin looks smoother*
Evens appearance of skin tone**
Visibly refines skin texture**
*Results based on a 2-week consumer study
**Results based on a 2-week clinical study

How To Use

If deciding between two shades you think most closely match your skin tone, choose the lighter shade.
Shake bottle well and apply 1-2 pumps to clean skin using your Heavenly Skin Skin-Smoothing Complexion Brush #704.
For best results, start at the center of your face and blend outward.

Beauty Tip: Need fuller coverage for targeted areas of your face? Use Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer to instantly cover acne scars, dark under-eye circles and other skin imperfections.

Shipping & Coupon Restrictions

This item is NOT eligible for coupon discounts.

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Reviews

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Perfect ShadeIt is often hard for me to find a shade of foundation that truly matches my multi ethnic skintone. Not to mention I have super sensitive skin and as I get older (I'm 39) I need makeup that isn't so drying. Many warm tones tend to have too much of a red or orange undertone but this one, number 44, worked perfectly! I also tend to veer towards more of a natural, not so heavy look and this did the job. I wore this foundation for a company dinner party that was outdoors. Even after the humidity and rain, it still looked nice This is now my favorite product.I really wanted to like this.I really wanted to love the Your Skin But Better Foundation + Skincare. The color match was pretty close and I did like that there was just a slight scent. This does have medium coverage and didn't feel heavy on my skin. My only issue is that it settled into all my fine lines, wrinkles, and enlarged pores and made them all stand out. Even though this didn't work for me I would still recommend to others who may not have the same skin issues I do.

My new ride or die

2023-01-23

I love love love this foundation. I've only worn CC creams and tinted moisturizers for years but this product changed my mind. It is a nice truly medium level of coverage I like and it is truly weightless. it cosmetics CC cream used to be my go to, but the has replaced it.

I Never Got Compliments on My Skin…Until Now

2023-01-22

This stuff is the best! Most foundations that I've used (I've tried all different kinds, from drugstore to high end) feel really tight and heavy on my face. It's awful in the summer- it mixes with sweat and makes you feel like you have to shower all over again- bleh. However, this foundation gives me the full coverage that I want, and it doesn't feel like I'm drowning my face in makeup. Highly recommend, it's worth the price!

Love this foundation!

2023-01-19

I have rosacea and have struggled with a foundation that covers it and feels great on my skin, and this is it! I love thar it's a buildable foundation that I can apply a little thicker where I need to, yet it's thin enough to leave my skin feeling like I'm not wearing makeup.

Big let down

2023-01-18

I LOVE IT foundation. When my usual was out of stock, I decided to give this a try. It's nothing like the other foundations. It's super watery and makes my skin look weird. I think it makes me look older while providing no coverage. I got the same shade I get with the other IT foundations. This one was much lighter. I'm definitely going back to the CC foundation.

Makeup Snob Approves

2023-01-15

I consider myself difficult to find the right makeup as I'm a perfectionist and used to sell makeup back in the day. Recently I needed to find something that was NOT full coverage as I have gotten older and my job has changed to a more casual type of workplace. I tried 4 different tinted moisturizer types of makeup but realized that was not enough coverage. Out of frustration - I tried Your Skin but Better Foundation. I'm quite surprised and happy with the results. I did purchase Medium Neutral and had to return for the lighter color (they say if in doubt go a shade lighter - should have followed that rule to begin with). The lighter color is darn near perfect for me. The first day I tried it I used my normal moisturizer and I got too dewy too fast. Second day I tried it with the IT Primer and NO moisturizer. Voila...the perfect combination. I kept checking throughout the day and it lasted all day. My nose got a bit dewy but I'm in Florida at the moment and my skin has been a bit oiler than normal. At 64 years old - I'm not showing any t-zone anymore except for here in Florida. In Texas/Arkansas I don't see t-zone oil at all. I still love my MAC Face & Body Foundation as a lighter coverage but I'm pretty sold on this Your Skin But Better Foundation + Skincare as a bit heavier option.