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e.l.f. Cosmetics Wow Brow Gel
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Summary
Highlights
e.l.f. Cosmetics Wow Brow Gel is a buildable, fiber-infused brow gel that makes your natural brows look fuller.
Benefits
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Formulated Without
- All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
- All skincare is also free from sulfates
Item 2538872
Apply gel alone or as a top coat over e.l.f. Lock On Liner and Brow Cream or Instant Lift Brow Pencil. Start from the inner corner and follow the arch working in upward strokes.
Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Mica, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13 Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Caprylyl Glycol, Ethylhexylglycerin, Sodium Glycerophosphate, Polysorbate 20. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499).
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Reviews
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Most Helpful Positive Review
ELF Knocked it Out of the Park
I have pretty full brows with small gaps here and there. I use fiber brow gels almost exclusively, especially since I prefer a more natural makeup look on a daily basis. I've been using Glossier's Boy Brow since it first launched because it was everything I wanted in a brow gel. I started looking fo...
Most Helpful Critical Review
Weird stuff on wand and horrible smell
I recently purchased your wow brow and the wand has tiny white pieces of hair (hopefully, it could be any type of chemical though like asbestos or glass) all over it and has a horrible chemically smell to it. Seriously questioning what's in this cause every instinct tells me it would be horrible for...
515 results
Not the best product
This product fell short. I feel it does not provide the amount of pigment I like on a get. I have light brown eye brows so I could just be the shade isn't a match. I don't feel it gels my brows only tints them slightly.
Absolutely magical
My eyebrows are so blonde that they're invisible. On a recommendation, I purchased this product in Taupe and it's not too dark, not too expensive, does the job and works great. I highly recommend it.
Not very good
I immediately returned after using one time. I have dirty blonde hair and I got the taupe color, because I use the taupe in the e.l.f. brow pencil and that matches perfect, however the taupe in the brow gel was a weird color and left my brows looking crazy
Not for me
Didn't coat the brows well with color or stay.
tried it, moving on to something else
be careful with the color. it was too dark for me, product seemed dried up it was hard to get adequate amount out. I tried 2 colors, neither was satisfactory. one color is now in my trash, I may try this one again, maybe. This shouldn't be so hard,