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Summary
Highlights
Introducing ICONIC London's latest beauty innovation - Velvet Smooth Pore-Refining Primer! A whipped, balmy primer that diffuses pores for cloud-like skin that's flawlessly iconic.
Features
- Versatile enough to be applied under make-up for flawless skin prep or dabbed on OVER make-up to reduce shine and refresh your look from day to night.
- Glow where you want to and blur where you don't - who says you can't have the best of both worlds? And the best bit... it's non-comedogenic!
- The ingredients won't clog or block the pores on your skin.
- Your secret weapon to stunning skin, every glam should start with Velvet Smooth Pore-Refining Primer.
Benefits
- It provides a cushiony, sensorial, cloud-like feel on skin looking smooth and beautifully perfected.
- This primer is your ticket to achieving a perfect, velvety complexion. It effortlessly refines pores, minimises, and delivers a soft-matte finish that expertly minimises make-up transfer.
Key Ingredients
- Powered by three main ingredients that help nourish your skin as you wear it.
- Evanescent Emollients: Assure a smooth application and increase the product spreadabillity, providing a weightless feel and a smooth-matte finish without leaving a sticky residue on skin.
- Texture-Perfecting Powders: Give a silky texture and blurred look to the skin. Also help to increase pay-off of any products applied on top, while aiding in blendability.
Item 2623403
Apply a thin layer of primer to freshly cleansed and moisturised skin with your favourite flat base brush or fingertips. For an extra dose of blurring, apply a little extra through your t-zone or any areas you're prone to shine and large pores.
Isohexadecane, Polymethylsilsesquioxane, Polymethyl Methacrylate, Cetearyl Ethylhexanoate, Isododecane, Dextrin Palmitate, Mica, Disteardimonium Hectorite, Caprylic/Capric Triglyceride, Silica Dimethyl Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Propylene Carbonate, Aluminum Hydroxide, Vitis Vinifera (Grape) Fruit Extract, CI 77891 (Titanium Dioxide), CI 15850 (Red 7).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
I love it for my dry dull skin!
ICONIC London's Velvet Smooth Primer is a game-changer for achieving flawlessly smooth skin. I was impressed by how it effortlessly blurred and refined the appearance of my pores, leaving my skin with a soft-focus effect. The radiant finish gave my complexion a healthy glow without looking oily. Wh...
Most Helpful Critical Review
Smooth skin ahead!
Before I give my review, I will say that I don't use primer but if I had to choose it would definitely be a pore filling type. I have dry skin with big, open pores. I tried it many different ways: on bare skin, compared it to another poreless primer, with moisturized skin. I did my makeup the way I ...
285 results
A must-have primer
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

My skin has never looked so smooth. The primer perfectly smoothed my pores and leaves my face as a perfect canvas for foundation. Usually, my foundation only lasts a few hours but with this primer, it lasts all day. It has a glowy finish and compliments my foundation amazingly well. I definitely recommend getting this wonderful primer!
Soft and Subtle Skin-Starter
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

As we approach the heat and humidity of the warmer months, I dread the thought of my makeup running. This is why I need a reliable primer to start my routine. I typically use a matte primer to reduce shine, but found that this smoothing blend made a lovely blank canvas for my makeup application. Its subtle fragrance didn't irritate my skin, and my makeup has been staying fresh all day long. Less is more, making this product a consumer-friendly investment for your beauty budget.
Beauty filter, but in real life!!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I received this lovely primer as a gift from Iconic London and BzzAgent. It is definitely the best blurring primer that I have tried. No surprise here - I have loved every item I tried from this brand! My skin feels so soft, velvety like it's designed to feel like. Usually I have an issue with pulling and flaking with these types of primers. However, I tried this with multiple types of foundation and concealer and didn't have any issues whatsoever. My skin just looked really filtered and a bit bouncy. This eliminates my need to use much powder, if any. I love that it can be applied on top of your base, and it can be placed where you'd like a blurring effect - not your whole face if you want to keep some glow in other areas. Truly a luxurious feeling product and my new favorite primer. Also the packaging is so beautiful!!


Great Primer
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

I received the Velvet Smooth Pore Refining Primer product for free from buzzagent in exchange for my honest review. The Iconic London Velvet Smooth Pore Refining Primer is a great primer. Feels so smooth and amazing on my skin. Smooth matte finish and flawless make up is what this is giving. It also helps minimizes your pores really well.

I love it for my dry dull skin!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

ICONIC London's Velvet Smooth Primer is a game-changer for achieving flawlessly smooth skin. I was impressed by how it effortlessly blurred and refined the appearance of my pores, leaving my skin with a soft-focus effect. The radiant finish gave my complexion a healthy glow without looking oily. What I love most about this primer is its versatility—it's suitable for all skin types, whether you have normal, oily, dry, or combination skin. Plus, it addresses common concerns like pores and uneven skin texture, thanks to its innovative formula. The key ingredients like Vitis Vita, a red grape extract, not only support natural collagen but also strengthen the skin's barrier. The inclusion of Evanescent Emollients ensures a smooth application and enhances the product's spreadability, making it a dream to work with. Texture-Perfecting Powders are the magic touch, providing a silky texture and a blurred look to the skin, creating a perfect canvas for makeup application. And let's not forget—it's cruelty-free, so you can feel good about using it. Overall, this primer has become my secret weapon for achieving stunning, velvety skin. Whether you're wearing it alone for a natural look or under makeup for a flawless finish, this primer delivers every time.