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- Available to ship
- Pick up not available. Not sold in stores.
- Same day delivery not available
Summary
Color Wow Raise The Root Thicken + Lift Spray for all-day root lift + volume that's never sticky or stiff.
Benefits
- Delivers major root lift without feeling stiff or sticky
- Contains proprietary elastomers that form a "spring" at the roots
- Root lifter that can be used on wet or dry hair - non-yellowing
- Never sticky or stiff for bouncy, natural styles
- Heat protectant
Key Ingredients
- Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.
Formulated Without
- Paraben
- Sulfate
- Gluten
- Spray onto damp or dry hair, concentrating at the roots.
- Style as desired.
- Hit with blow-dryer heat for lasting results.
Alcohol Denat, Aqua/Water, VP, VP/VA Copolymer, Panthenol, PEG-75 Lanolin, VP/Methacrylamide/Vinyl Imidazole Copolymer, Fragrance/Parfum, Propylene Glycol, Hydrolyzed Keratin, Potassium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid, Linalool, Hexyl Cinnamal, Citronellol. FORMULA #303-2
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Fine Hair
Describe Yourself
- 1Product Junkie
Hair Type
- 7Straight Hair
- 7Wavy Hair
Most Helpful Positive Review
I swear by this stuff
I have thick, long, wavy hair so it's hard for me to get and keep volume at my roots. This works soooo well at giving me serious, long-lasting lift when used properly. After washing my hair, I spray it along my roots in sections along the crown of my head, then blow dry my hair upside down (the upsi...
Most Helpful Critical Review
Slightly different
My hair is very fine and then and the reason I purchased this was because of an ad that I saw. It showed a girl who appeared to have hair like me and it changed her hair or at least I thought I did. When I used it, I did not get the same result. I sprayed it on the base of a small section of my hair...
3147 results
A WOW WINNER
Hair Type Straight Hair
I recently had a Brazilian blowout which left my wavy hair smooth and straight but also flat. I used this WOW product to add the fullness and lift I wanted and was really happy with the results. I could then style my hair with just a bit of back combing over the side part and a light spray to hold the stye all night.
It's ok wasn't Wowed!
Hair Type Straight Hair
I have used this only once. I was so excited to try this on my fine thin limp straight hair. It made my hair feel stiff,dry but did give it some volume when I used brush dryer. I will try it again tomorrow
This stuff is a miracle
Hair Type Wavy Hair
Raise the Root is amazing, it gives me lasting major volume and doesn't feel sticky/stiff and almost no overpowering fragrance either. I find this works best on damp-ish hair (not wet), and was ok on dry hair. After shampooing, I wait a few minutes/towel dry hair, then spray this on roots only, then blow dry upside down. Afterwards, it literally looks like I have a beehive hairdo, I have so much volume, and amazingly it lasts. And my hair is pretty long (almost down to my b@@bs), slightly wavy, colored (no highlights), and my actual hair texture is thick (but not thick density-wise, which is why I love this). Highly recommend.
If you want unmanageable sticky hair
I was excited to use this product only to be greatly disappointed. The product gave me very little lift and left my hair difficult to style, sticky and unmanagable. Bad hair day!
Definitely buying again
Hair Type Wavy Hair
This gave my thin, fine hair a boost and made it so much more manageable