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Classic BlackIn stock and ready to ship
Usually ships out in 1-2 days
Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Give Back
Award-winning ILIA Fullest Volumizing Mascara delivers weightless fluffy volume from root to tip without flaking or smudging.
Benefits
- Violin-shaped brush with flexible nylon micro-bristles
- Thickens + defines
- Buildable, nourishing formula
- Flake + smudge-resistant
- Removes easily with cleanser
- Safe for sensitive eyes + contact lenses
- Formulated without fragrance
- New lighter, mono-material tube reduces carbon emissions by 39% and waste by up to 22%*
- *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate
- 2021 Refinery29 Beauty Innovator Award
Key Ingredients
- Arginine (Keratin) - Haircare hero that supports visibly fuller lashes
- Provitamin B5 - Nourishes to promote thicker-looking lashes
- Weightless Wax Blend - Adds full, flexible body without the weight
Research Results
- 100% agreed it made their lashes look fuller and more voluminous
- 100% agreed it didn't feel heavy on their lashes
- 97% agreed it didn't flake or crumble
- 94% agreed it didn't smudge
- In a consumer perception test with 32 participants
Wipe off any excess product from the brush. Nestle the brush into the base of lashes and glide upwards, wiggling from side to side. Apply several coats for more volume and definition. Use the tip of the brush to separate and define hard-to-reach lashes.
Aqua/Water/Eau, Cera Alba/Beeswax/Cire d'abeille, Synthetic Beeswax, Glyceryl Stearate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Dimer Dilinoleyl Dimer Dilinoleate, Stearic Acid, Palmitic Acid, Ethylhexyl Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Jojoba Esters, Acacia Senegal Gum, Panthenol, Benzyl Alcohol, Caprylyl Glycol, Sodium Hydroxide, Xanthan Gum, Caprylhydroxamic Acid, Arginine, Lauric Acid, Myristic Acid, Arachidic Acid, Oleic Acid, Tocopherol. May Contain: CI 77499 (Iron Oxide).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love!
I've tried SO many different mascaras! I had finally found one I loved and it turned out it had carcinogens in it (no wonder I was getting migraines from it)! So back on the hunt for the perfect mascara… HELLO ILIA! LOVE this mascara! I do wish it came in waterproof and lasted longer through a day. ...
Most Helpful Critical Review
It's ok
Wasn't what I expected, the brush is so fluffy it poked my eyes with the wand, with using the face drops which I absolutely love the oiliy ness of the product by the end of the day I had major raccoon eyes . But maybe this is better suited for a drier skin type? Won't repurchase glad I got a trave...
95 results
I'd buy again
This mascara was pretty decent for me. It didn't flake or smear and was very easy to remove. I can see where some people would say it gets clumsy, but that problem is easy solved by using a lash comb, which is what I used and it worked out great. It added some volume, some length and some definition. All in all, I'll be repurchasing.
Nice mascara, but can be clumpy
I like the look of the mascara, but it does easily clump onto your eyelid so you have to wipe it off a little before you apply, which is kind of a pain
Great product!
Been looking for cleaner makeup options and this is a great mascara! Bought the travel size for a trial, I'm definitely buying the full size next!
I would not buy this product again
It did not stretch my lashes out as well as I expected.
No smudging just black thickened lashes
Love this mascara and its ingredients! Love that it doesn't smudge all day and that my lashes look thick and dsrk