Rated 4.17 out of 5 stars
Most Helpful Positive Review BEST mascara ever!
I received this as a Platinum Perk. I've been a Platinum member for YEARS and never received any perks, so I was elated to receive this mascara as I was anxiously awaiting the launch. This mascara is definitely a SUPERHERO! It lengthens my lashes so dramatically that I look like I'm wearing falsies with just ONE coat! I've tried all of IT Cosmetics other mascaras and have been disappointed with the outcomes, but this Superhero mascara lives up to its claims. I marvel at how long this mascara makes my lashes look! I only use prestige brand cosmetics, and the other mascaras I've loved were from Tarte, Bare Essentuals, and Josie Maran. Superhero trumps them all! It doesn't flake, doesn't smudge or fall at the end of the day. It is also easy to remove at night with the use of a typical face wash, no need to use eye makeup remover. I am blonde with light colored eyelashes, and my lashes are average at best, not long or thick like the models Jamie uses for her mascara tutorials. I think my lashes represent the "average" woman's lashes and Superhero makes my lashes look longer, fuller, thicker and enviable. The brush is full and evenly coats all of my lashes. I will definitely be purchasing another tube when this runs out.
Most Helpful Critical Review Wait for a waterproof one!
I spent the money on this mascara and at first I loved the way it looked but my heavens! The second your eyes even think of tearing up it is running down your face! I was cutting an onion for dinner and my eyes watered some and I had mascara lines all over! Will not buy again until they make a waterproof one.
Reviewed by 6003 customers I would buy this again
Patty from Nanticoke PA
it lasts a few months, it does not blot or run.
The best mascara ever !
See from Georgia
This makes my lashes look better than any mascara I've tried (and I've tried a LOT). I have sad tiny lashes but this helps so much ! Thr packaging makes it get messy in the middle for some reason, but it's still worth it
Best mascara ever!
No nickname from Charlotte NC
This has been one of the best mascaras that I have used.
Been using this mascara for a couple years and I love it 🥰
Bernadette 9 from Michigan
I use it everyday and I love it 😻
The only mascara I will ever own again!
Ericka B from Pompano Beach, FL
Instant falsies without the actual false lashes!
Love this mascara!
Missy from Highlands Ranch, CO
doesn't clump much
I will buy this product again
Jane from Hubbard TX
I like this mascara and the application is smooth
Only missing the superhero cape!
Just a mom from Oregon
Perfect mascara. Length and fullness that lasts all day.
Mc from Florida
I use it everyday. Removes easily without pulling on eyes.
I love this product. First time user.
Peach from Saint Joseph MO
After buying so many inferior mascaras I was glad to buy this one. Easy application
Who needs false eyelashes
Samantha from Florida
Best mascara ever!! Long eyelashes, doesn't smudge and last all day!
DD from Altamonte Springs, FL
Too clumpy -maybe on sale because it's old?
Can I return?!
sav from MI
Knocked it a star only because it gets dry super quick and the applicator gets clumpy after a while. I personally like to use it as a topper to maybelline lash sensational to really give it that false lash look. it darkens and adds length, i also find it helps hold the curl in my lashes.
You like CLUMPY ? Here you go !
kHz from Nor Cal
I ended getting what I had hoped would be a good deal on this Mascara. Buy 1, get 3.
Not only was it not a good deal, I can't give them away.
I purchased Black and it IS BLACK. Maybe thick CLUMPY lashes are in, but not for me. Even with wiggling the brush back and forth and taking the excess off, clumps everywhere.
No, I wouldn't purchase again. Nor, would I take it if it was being given away.
To each their own and for that reason, Maybelline will be go to Mascara Brand.
This is my new favorite mascara.
DivaC from Dallas
The mascara did not clump on my lashes. Worked very well. Did not smudge under my eyes as the day progressed.
Best "False Lash" look
Ashley from Colorado
I've tried over 30 different mascaras over the last few years and I always go back to this one. It adds great volume and you can easily comb through the lashes. It is not tacky and does not smear after dried. It almost has a fiber extension look to it. Absolutely love this mascara and I stock up when it goes on sale! I have naturally longer-than-average lashes.
The best mascara ever!
Rms from Fenton mi
Ive tried every kind of mascara and this is the best!
Liz from Michigan
This mascara clumps and my eyelashes look ridiculous. It's drying and faded throughout the day. Don't do it. Use your money elsewhere. There are way too many other amazing mascaras out there. I'm throwing this one in the garbage.
I absolutely love the results after using IT mascara.
Spinelli from Desoto
I'm so excited I finally found a mascara that works.
dj from Pittsfield, MA
I love the mascara itself, but I don't like the brush part of the wand--it's too long. Also, when you put the wand back in the mascara holder, the mascara pushes outside the container. You end up losing so much product. I don't seem to have this issue with other mascaras, including IT's Blowout mascara.
I wish I would of bought an extra one.
Pacesetter from Pa
I like that it gives my lashes volume and length.
My favorite mascara
Msmary from Texas
Has become+my favorite mascara. Goes on great and lashes look good. One tube will last quite a while.
Best Mascara Ever
Ray Ray from Las vegas
I love this mascara. It's a one stop shop for fullness, length and does not budge.
RenovaOne from USA
I am a huge fan of It's CC+ cream and bought this mascara on a whim. It wasn't on sale. It clumps, it flakes, and the formula feels dry. It's also not waterproof. Try a better mascara instead.
Not as good as it once was
AZ girl from Arizona
I use to buy this religiously but now find that the quality is not as good as it once was. It's always clumpy, wether I buy it in store or online and it was never this was that way before. I would love to leave a glowing review but can't. I won't be buying again because I no longer want to waste my money.