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Summary
Highlights
Create the perfect foundation for styling and build just the right amount of natural volume with Virtue's lightweight Volumizing Primer.
Benefits
- Adds instant volume
- Buildable and long-lasting old
- Protects hair from heat and humidity
Features
- Hair Concerns: Lacks volume, limp, lacks longevity and style
- For Hair Types:
- STRAIGHT - Fine/Medium/Thick
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Item 2577875
Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.
Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.
Free gift with purchase
Free gift with purchase
Online only free healing oil deluxe sample with $40 Virtue purchase (valid thru 8.30.25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
DoeS this contain a heat protectant?
- Asked by Jennjern
- Official Answer By Virtue - Brand EngageHi, there are heat protecting ingredients in this product but they have not been tested to what degree it protects. Therefore, we would say if offers some heat-protection.Was this answer helpful to you
- Q
Can this be used with the Flourish thickening cream?
- Asked by AO
- Official Answer By Virtue - Brand EngageHi, Yes, this can be used prior to Flourish Thickening Styling Treatment if desired. However, you may want to try the Thickening Styling Treatment alone first as it is so effective, you may not feel the need to layer the Primer with it.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
I'm loving this product
I've never liked styling mousse as my hair never feels fresh the next day. I have used spray volumizers successfully and, now that I've discovered the Virtue line and am loving the flourish products, I wanted to match my hair care and styling products to maximize the results. As a new member of the ...
Most Helpful Critical Review
Just a small volume boost
Somewhat disappointed in the primer. I did not get much of a volume boost like other reviewers. Tried it by itself as a light application and heavier. Also with the volume mousse. I think it did work a bit better combined with mousse compared with mousse by itself. Just not a lot. I decided not to r...
228 results
Great for fine thin hair!
Reviewed at
Great volume - can't be without this product!
It does help add volume
Reviewed at
It does help add volume to my thin hair. The fragrance is light and smells nice
Volumizing Primer
Reviewed at
I really like this product. After going through menopause, my hair changed drastically. It is fine, thinning, and tends to be drier and more flyaway”. The Volumizing Primer helps to add some volume back to my hair. My hair feels thicker and looks more full when I use this. It does tend to make my hair feel a little drier than normal though. Worth the trade-off IMO.
BUY IT!
Reviewed at
The volumizer gives my hair tremendous body without feeling heavy or sticky. And it smells great!
Volumizing primer
Reviewed at
I love it! It is very light but really gives my hair volume. I will definitely use this from now on.