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RMS Beauty Straight Up Volumizing Peptide Mascara
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Summary
Highlights
RMS Beauty's clean and smudge-free Straight Up Volumizing Peptide Mascara delivers 12 hours of full lift and volume. The exclusive tri-locking system creates smudge-free, flake-free long wear.
Benefits
- 12 hours of full lift & volume
- Strengthens, revitalizes & thickens
- Smudge-free, flake-free, clump-free
- The ultimate black shade
- Ophthalmologist tested
- Formulated without gluten, parabens, sulfates & phthalates
Key Ingredients
- Pro Peptide helps to strengthen, re-densify & nourish for healthier-looking, fortified lashes
- Tri-locking system delivers smudge-free, flake-free longwear
Research Results
- 96% of users say it adds lift to my lashes*
- 93% of users say lashes look lengthened*
- 93% of users say it instantly adds dramatic volume to my lashes*
- 90% of users say it makes my lash line look fuller*
- *Results observed in a 7-day consumer study of 33 individuals
Item 2632310
For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats.
Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499).
*Certified Organic/Certifié Biologique
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
The Best Ever
I am 78 years old and have struggled finding a mascara, in any price point, that does not require wiping the wand before use. Then I tried RMS Straight Up Mascara. As they say, it's a "game changer." STRAIGHT out of the tube and UP onto my lashes . . . without clumps or smears. Even on my...
Most Helpful Critical Review
My 1st RMS strike out: it stings my eyes
I love my other RMS products, but this was a miss for me. I was primed to love this mascara, but it turned out to be my 1st RMS strike out. First, it wasn't the easiest to apply. I need to use my lash comb multiple times to get the 'natural' look, otherwise it makes little clumps on my lashes. I w...
1115 results
Really great mascara
Verified Buyer
Reviewed at
I love this mascara because it appears soft- I love to highlight my eyes, but I'm not into stark lines or spiky lashes- this feels like luxury on your lashes, elegant, refined and sophisticated-oh! And it washes off so easily- excellent product!:)
Visible lashes
Verified Buyer
Reviewed at
So far have only used once and did make my sparse lashes more visible. Stayed in without flaking off and didn't have raccoon eyes at the end of my day. I think I'm gonna like it.
Hydrating and Works!
Verified Buyer
Reviewed at
LOVE IT! RECOMMEND IT HIGHLY!
Great product
Verified Buyer
Reviewed at
Its a really good product and love that you can build it up even once it's dried, even later in the day. Only wish I have is that I would hold the original look a bit better and I wouldn't have to go over it again.
My favorite mascara!
Verified Buyer
Reviewed at
I'm 52 and I've never bought myself good quality mascara (or any other makeup product) before. Decided to treat myself when this was on sale because I have loved Rose-Marie's videos on Instagram, and wow - it really is different!! From the packaging to the smooth application, I'm loving this mascara! My eyelashes have been on the sparse side, and I experienced breakage with other mascaras, but this one is gentle. So happy! Excited to try some other RMS products as I'm able!