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RMS Beauty Straight Up Volumizing Peptide Mascara
Black
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Summary
Highlights
RMS Beauty's clean and smudge-free Straight Up Volumizing Peptide Mascara delivers 12 hours of full lift and volume. The exclusive tri-locking system creates smudge-free, flake-free long wear.
Benefits
- 12 hours of full lift & volume
- Strengthens, revitalizes & thickens
- Smudge-free, flake-free, clump-free
- The ultimate black shade
- Ophthalmologist tested
- Formulated without gluten, parabens, sulfates & phthalates
Key Ingredients
- Pro Peptide helps to strengthen, re-densify & nourish for healthier-looking, fortified lashes
- Tri-locking system delivers smudge-free, flake-free longwear
Research Results
- 96% of users say it adds lift to my lashes*
- 93% of users say lashes look lengthened*
- 93% of users say it instantly adds dramatic volume to my lashes*
- 90% of users say it makes my lash line look fuller*
- *Results observed in a 7-day consumer study of 33 individuals
Item 2632310
For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats.
Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499).
*Certified Organic/Certifié Biologique
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Legendary Lip Oil with $30 RMS purchase (valid thru 8.16.25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
The Best Ever
I am 78 years old and have struggled finding a mascara, in any price point, that does not require wiping the wand before use. Then I tried RMS Straight Up Mascara. As they say, it's a "game changer." STRAIGHT out of the tube and UP onto my lashes . . . without clumps or smears. Even on my...
Most Helpful Critical Review
My 1st RMS strike out: it stings my eyes
I love my other RMS products, but this was a miss for me. I was primed to love this mascara, but it turned out to be my 1st RMS strike out. First, it wasn't the easiest to apply. I need to use my lash comb multiple times to get the 'natural' look, otherwise it makes little clumps on my lashes. I w...
991 results
This is my second order
Reviewed at
This is my second order of the mascara. I love it. I use it everyday.
Your average mascara
Reviewed at
Glad I purchased the travel size to test - at this point nothing spectacular. It's a mascara nothing out of the ordinary.
Clean product and wears well.
Reviewed at
Clean product and wears well. I have this on auto ship and I'm always happy to receive my new mascara.
Good Mascara
Reviewed at
So far I am really liking the mascara. It goes on without clumping and stays put all day. I occasionally see some flaking by late evening. I have dry eyes and have not experienced any irritation or smearing from the mascara after using eye drops several times a day. This has not been true after using other name brands. Very pleased.
Great non-toxic mascara
Reviewed at
I love this mascara and have used it for years. It took a while to find a non-toxic mascara that I didn't react to. For some reason, I had allergic reactions to the other clean beauty brands I tried, which is odd as any other regular mascara never caused this to happen. This mascara builds well, though I would say that after about a month of use it starts to thicken, while it goes on very light and buildable the first month it's opened. It also doesn't smear or run, and yet it comes off super easily in the shower with just my face soap.