Rated 4.38 out of 5 stars
Most Helpful Positive Review I love you, mascara
I tried Bad gal and it was immediately a definite no go. I was then recommended this little baby, and OH YES! A must have from now on. It does give me a little curl, but not to the point where I don't use an eyelash curler. Length and volume is perfect!
Most Helpful Critical Review not bad
So let me start by saying I have long but stick straight lashes and if i want curl, it'll be me and my eyelash curler in front of the mirror for half an hour. I have used every mascara invented and finally gave up and got extensions. I am currently taking a break from them to give my eyelashes a rest so I've had to go back to mascara. I was glad to hear Benefit came out with rollerlash and it was the first thing I bought after removing my extensions. Curling is the best I've seen...but that's not saying much, just look at the pic. But it is the best I've used without an eyelash curler. As far as clumping, it's awesome. I didn't need to use anything to separate my lashes which is usually a problem.
Reviewed by 8687 customers Love the wand
Natasha from USA
One of my favorite mascaras ever. The curved wand is great for lengthening, separating, and curling your lashes. I've gone through a couple units of this mascara, and one thing I've noticed is that the product never seems to get crusty or flaky; whenever I pull the wand out of the tube, there is always ink dangling from the end, and it always has a creamy consistency.
Not worth the money
Tracey from Oregon
There is nothing special about this mascara: it's average at best. I have used drugstore mascara that is essentially equivalent. It doesn't clump or flake and it seperates the lashes nicely, but it didn't lift or curl my lashes.
Eek Wasn't A Fan
Cass from Atlanta
Used Benefits They're Real mascara for years before fully converting to Tarte products. Was really disappointed in the product and the one that worked for me was Tarte Big Ego. Weirdly, the reviews are opposite, so I've determined it's maybe because of thin and not normal hair texture which maybe translates to lashes. To me Big Ego is lighter and more blends me whereas people with normal to thicker hair benefit (no pun intended) from a heavier and thicker formula. At least that's my bio major analysis haha
New favorite mascara - but doesn't curl that much
ToriAlex from NY
So I tried this on a whim, my lashes never seem to hold a curl. I do really like this mascara because it lengthens and separates, but I didn't notice any long lasting curl (nothing more than my eyelash curler did).
Sandy from Florida
This product is great! Didn't get all clunky and really really curls and lifts!!!
My one and only mascara
mochafrappe from Pittsburgh
I keep going back to this mascara. I tried some others with rave reviews that turned out to be the clumpy kind that are terrible to put on - they all made my lashes stick together. I really like that this uplifts my lashes, doesn't clump them. I actually like the travel size better for some reason it's easier for me to apply and it lasts long. I always have two travel size in my house. If you want lashes that are lengthened by an inch, this may not be for you. This lengthens but not like false eyelashes length. Sometimes I put a coating of L'Oreal Telescopic mascara over this right away for more water proof staying power although this does not smudge easily.
AmyR from Lakeland, FL
This has been my go to mascara for years! I love the brush and it never flakes on me. It always goes on smooth and I've never had a problem with clumping. I always recommend this mascara to anyone.
D from Waukesha, Wisconsin
I listed this above...
Vicky from Lansing Michigan
Beautiful curled lashes that last all day!! If your like me and have problems with face masks uncurling your eyelash try heating your eyelash curler
Paula from Norristown Pa
After I use lash serum the night before I on need a few swipes to make my lashes look full and long
I would buy this product over and over!
Ash from Spokane, WA
Fantastic mascara! Gives great length, separation, and curl. No flaking and the curl lasts all day.
Steph from Anaheim
It does lengthen but does not hold curl very long. Made for everyday mascara look but I like more of a volume and length look. It also tends to flake off so it looks like I have a black eye at the end of the day
Beachcomber24 from Virginia's historic triangle
This mascara does not smear below my eyes and most do unless waterproof. Easy to apply with a great brush. Removes easily. My favorite mascara!
Love the way it goes on
DebraF from Port Orchard, WA
Use this product daily. Love the way it separates my lashes and doesn't clump. I have grey hair and use the black.
All Time Fav Mascara
K from Philly
This is the only mascara that'll hold my lashes curls all day and not be clumpy i love it !
I will buy this mascara again.
Car from St Joseph
I like to use it underneath my mascara but also like the way it looks if I wear it by itself. It does not look clumpy or fuse my lashes together. It's the first mascara that I have used that has such a clean appearance while enhancing my lashes
... from ...
I've written a review on this product before, but this truly is my holly grail mascara. I've repurchased this product so many times, I make sure to pick it up when it's on sale to have a backup.
ALenna from Arcadia
Best mascara ever! I tried most high & low priced mascaras just to find the perfect one. As I needed volume but not thickness. This mascara fits into my perfect category for great lengths, super curl & nicely defined each lash! The price is high as you do need to replace them often but Ulta just had a great sale on buy 2 offer! I am super happy to take advantage of this to keep me stocked up for a while!
Thank you Ulta!
JUST BUY IT :)))
juliahdz from Odessa tx
Changed the formula
Bails from Texas
Alright this has been my ride or die for years, but within the last year or two they've changed the formula and the consistency is completely different. It is much thicker and clumps now, where it used to be great buildable every day that would fan my eyelashes so well. And they raised the price to do it!! $5 more for lower quality lashes. So disappointed. Now I have to track down another one with a formula I like.
etanask from Milwaukee, WI
I have decent lashes, long and somewhat full, however they aim downward which is annoying. No curling mascara has ever worked for me, just lengthened a bit, so I didn't have the highest hopes with this. While I don't know if I'd say it curled my lashes, it did help lift them up a bit and gave a little extra length, to where it was noticeable I was wearing mascara (not in a bad way). It didn't just coat them to make them darker like some others can. I applied two coats and barely had to separate my lashes. It didn't run any more than any other eye product does on my oily skin and washed off pretty easily with micellar water. I normally use Too Faced Better Than Sex but wanted to branch out and try something new to see if there was something better. I have to say, Too Faced will still be my go to, but I would buy this again if my first choice wasn't available.
I would not buy again
Lw from Texas
Doesn't go on well
Not worth it
Bee from Oregon
I bought this mascara looking to try it out. I was not happy about the results. The bristles on the brush are too far away and clumped my lashes together. But it did stay on all day. Go for something drugstore. L'Oréal Bambi mascara is my go to and 10x better than this
Ashley from Knoxville
One of the few mascaras that actually work for me. It doesn't smudge or clump and it's easy to take off with micellar water. It's kinda out of my price range for mascara so I usually just wait for a sale
One of my favorites!
J from .
I love this mascara but it does get a little clumpy sometimes, maybe I'm doing it wrong. But overall love it! Would purchase again.