Rated 4.71 out of 5 stars
Most Helpful Positive Review love it!
I really love this eyebrow pomade! I am a fan of Benefit products to start with, and this one I can clearly add to my list. First of all the packaging is great. Easy to access product, and the inside is designed with an area to wipe off excess product from brush which is a terrific idea!! This feature is so handy! The pomade itself isn't hard, sticky, or flaky. It is comes out easily onto brush. I will say that it is easy to get too much product, so I would suggest being light handed with this product. It applies to brow smoothly and blends easily. A little of this goes a long way. I would start with a small amount and work your way up if needed. This product can provide just a little extra needed color and fill in, or could be used for a very dramatic brow look. I will say this product, especially if used more heavily will look more "painted on" in my opinion as compared to their brow gels and pencils. It provides a nice sculpted look with a matte appearing finish. The pomade has staying power, I didn't notice any running or smearing. I have worn the product outside several times and it has stayed in place through heat and sweat. It can be washed off easily with a makeup remover. I received the 3.5 shade and feel it is a good match to other Benefit products in the 3.5 shade. It is a good neutral brown shade in my opinion. I feel like the pomade helped to keep brows in place without feeling too heavy or caked on. I received the Benefit applicator brush as well and I love it! The design is great. Double ended design with spoolie on one end and applicator on other. It comes with a clear tube that it fits perfectly in and is easily removed for use. It comes with a great little plastic sealable bag to store it in. I really do like this product and would recommend it. I will say that if you aren't use to pomades this one would be one that might take a little getting use to just because a little does go a long way and it applies so fluidly. I would suggest trying this out, especially if you are already a fan of brow pomades.
Most Helpful Critical Review POWmade not so much
As part of Influenster campaign, I was chosen to test and review the new Benefit Brow Pomade! Was super excited when it arrived and loved that the pomade also came with a duel ended applicator (bonus)!! The first thing I noticed was that the pomade was a medium brown (I typically use a soft brown version for my brows), so wasn't sure how this would turn out a pigments are different with each brand. So right out of the gate, I knew I needed to go light on this one. The texture of the pomade had more of a gritty/waxy feel to it, which was different from what my typical go-to pomade (Anastasia). As I applied it, it seemed to go in somewhat smooth but then quickly dried and gave my brows a chalky feel and matte texture. The color also seemed to change once dry as well, and looked more painted on than natural. It also seemed harder to fix and slight mistakes and so I ended up removing it and starting all over again. Staying power it has, but the color seemed to change by the end of the day. The spoolie and angled brush included with the pomade was great! I still use the tool for my brow application. Really wanted this pomade to be a winner but it is not for me.
Reviewed by 1954 customers brows
rebekahjk from Snellville, GA
I quit using pomades a while ago until I got this one from Benefit. I love it! It's creamy and doesn't dry out, it lasts all day without moving and the formula is great. Benefit is the best at brow products for a great price. I love the ridged side of the container to wipe off excess product, that was genius.
this is my favorite
kaitr1 from Branford, CT
this is my favorite brow pomade i've tried! easy to apply & has a creamy texture. will continue buying as long as it continues to be made.
This wil be a stable for years to come
Viking from Florida
The young lady who helped me was spot on with the color I needed. Do not remember her name but she was the eyebrow expert. Her help was very professional and she knew what she was talking about and guided me to this product, which I am very, very happy about.
Susmita from Lewisville
the title is so misleading. it is not waterproof and rubs off easily. I tried powdering my brows beforehand so my skin wasn't oily but it still rubs off or fades away by the end of the day. honestly a waste of my money
this is very good
milki from NY
This is so beautiful, its coverage is perfect, it looks so beautiful, and most makeup artists use it. Also, the color is attractive and beautiful
Stays all day!
linnetter from Winter Haven, FL
I've always struggled with pomades because my skin is oily and fades trough the day. I've been wearing this pomade for the whole month and wow im in love! the smooth texture and it lasted so long i would definitely recommend this with my eye closed! Thank you influenster!
I would buy this again
Marianne from Stuart FL
It goes on easily and if you make a mistake it's easy to correct. Nice color too!
Like very much
FancyNancy from Buffalo,NY
My favorite was Ka-Brow and can not find anywhere so must be discontinued. I did like KaBrow product a lot. I purchased Powmade as a replacement. It goes on creamy and you can wipe off easily before it dries. I am very pleased with the Powmade Brow Pomade. Only issue I use a color 2 in KaBrow and the 2 in Powmade is much lighter. So now I need to find the correct shade.
Greatness In A Bottle
ohhhthatslala from Guilderland, NY
I love this pomade, I wasn't a fan of there last pomade but this one is sooooo creamy, doesn't flake, it goes on so smooth. I love how it has the ridges on the inside to wipe your brush along just incase your pick up too much product. My brows always look boom. This has become my go to brow product. ￼
kenishac2 from Hanover
Love this pomade. Alot if times with pencils I am not sure if I apply to hard but I end up losing eyebrows. Not with this pomade. I've been using it for months with no drying out or smudging. I have taken naps with no issues. It lasts all day! Also the buxom gloss I am wearing is amazing and cooling, the eyeshadow is super pigmented with no creasing, the mascara is very voluminous, and the setting powder controls my oil for hours and hours.
buy it now!!!
madeleinec1 from Queen Creek, AZ
Never have j been so excited about a makeup product! I have fairly well shaped brows but blonde/ light brown hair so they are always a challenge! This goes on SO easy and let's you shape them perfectly! They are so defined and natural looking in in love!
Alli from California
Easy to shape really smooth I love the tool to take the excess off. Stays on
Amazing Brow Pomade
tript02 from Brentwood, TN
I am in love with this Brow pomade. I don't have fuller brows but this products was so easy to fill in my brows with smooth application brow brush. The formula is easy to blend and lasts all day. I would definitely recommend it .
Great hold, good natural coverage
sophandacheeses from Houston, TX
I'm really picky about eyebrow products because I want them to look like my brows but better. Ive had the most success getting a lighter shade than my natural coloring. Im solidly a brunette and the neutral blonde is almost perfect! The brush is well made and the hold for shaping is really solid.
not the best, not the worst
classeynottrashy from Holbrook, NY
I wasn't wow'ed by this one. The color was nice and the product doesn't smudge. But I don't feel like it applies evenly, and maybe even a little waxy. Cute packaging, and I like the little lip to scrape off the excess product from the brush.
gorgeous brows without a hassle
jacky033 from Conway, SC
Goodbye pencil! This brow pomade is now my new favorite and my go to for classic gorgeous brows. It makes them look full and natural and depending on how much you use, you can make them dark or as light as you want. I got this as a sample, and I've been using it daily sometimes as the only make up I put on and people ask me if I have a full face on. I'd say it does the trick!
3.75 Shade Works Great
princess_lety_ from Des Plaines, IL
Benefit shade 3.75 works so nice on me. it's not too dark and adds the right amount of color to my eyebrows. A little of this product goes a long way! I really like the inside punk ridges to help take off excess product off my eyebrow brush!
kristinryan_ from Essex, MA
I was pleasantly surprised at how easy this was to use. I loved the brush it came with and how long the color stayed on. Definitely stepped up my brow game! I think I may get a slightly lighter color next time but I love it!
Good color & long wearing
racheld9c3c from Pittsburgh, PA
The Neutral Blonde color was a good match for me. I have eyebrows, but they are blonde. So I normally use a pencil and draw my eyebrows how I want them then go over it with a pomade or gel so they stay on longer. I have very oily skin. This pomade stayed on all day, but wasn't super hard to get off my face at the end of the day. The brush that goes with this is good, but nothing special.
Best Matching/Looking Powmade ever used
courtneyh194 from Steubenville, OH
I love this pomade so much!! I have red hair and it is extremely hard to find a pencil or pomade to match close enough to my natural hair color. This provided enough coverage and didn't make my eye brows look fake! I can't live without it now. A little goes a long way!
denissea76cf from Brooklyn , NY
Absolutely love this pomade! It is so easy to use, and the color is spot on! I love how it is dark enough to fill your brows, while still looking natural
fahridam from Liverpool, NY
Love this product so much. I've used it in the past and always find myself repurchasing it. It's easy to use and gives my brows the best shape ever. Super easy to work with and a little goes along way!
Love this product!
jeanneb15 from Saint Charles, IL
My eyebrows are naturally very light. This pomade is easy to apply and blends so nicely. It lasts all day (even in the heat) No fading. No fading, no running. I'd recommend this product for anyone who is looking for an easy pomade.
Little learning curve!
stephanieeev from San Diego, CA
I'm not an expert with brow pomades as I've only ever tried one before and it was kinda difficult to grasp how to do it properly or at least to my liking so I was a bit hesitant when I first received this. I was wrong! I actually enjoy it. A little goes a long way and is super long lasting on me even though I have an oily t-zone. I didn't have any issues with smudging or melting throughout the day as I also made sure to set it to guarantee an all day stay. I start off by wiping the excess on the little lip provided (genius, truly!) and start with a light hand to kind of map out how I want to do them before I fully commit to the shaping. After that I trace the lines I made, if I like them, and just use whatever is left to start filling in my brows with light strokes. It takes a little bit of a learning curve and trial/error if you're someone like me who never really got the hand of brow pomade so I did struggle a bit before I figured out what worked for me. If you like light, more natural brows that are easy/quick, this might not be the product for you if you are a makeup novice. Because a little goes a long way, I find this product really lasts forever and is worth the money if you're taking care of it. I ALWAYS make sure my kid is properly closed to make sure there's no risk to it drying so keep that in your thoughts to be mindful of. Packaging is super cute and I'm really enjoying the brush it came with as I always struggle trying to find thin enough brushes that work!!
Benefit Brow Pomade.
talik from Santa Barbara, CA
I'm really impressed by Benefit's Brow Pomade performance. It's easy to use, almost transfer proof, dries fast, and is long lasting!
I recommend this product to everyone.