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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide preps and primes your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The gel-based formula goes on clear, making it the ideal makeup application base for all skin tones.
Benefits
- Gel primer formula grips makeup for long-lasting wear
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- Great for oily, normal, dry & combination skin types
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
Key Ingredients
- 4% Niacinamide evens out skin tone & brightens the look of dullness
Formulated Without
- Phthalates
- Parabens,
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus UndatusFruit Extract, Sodium Hyaluronate, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol. May Contain: Red 40 (CI 16035), Yellow 5 (CI 19140).
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Why You'll Love It:
Glowy as e.l.f. makeup GRIP
What the e.l.f. is the difference?
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Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
I did a side by side comparison
I have extremely dry skin so, hydrating products are a must for me. This new primer on it's own looked pretty similar to the OG but it did feel a bit more hydrating. It locks your makeup in place and you can still see the hydration peaking through even after powder. This is very comparable to the O...
Most Helpful Critical Review
I would NOT purchase again.
I have combo skin. After applying the e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide and waiting a minute, I applied my foundation, Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45. I usually have make up break up around my nose so I had high hopes for this primer. I noticed ho...
4201 results
Not for all sensitive skin
I saw so many people saying this was sensitive skin safe. I couldnt disagree more! It broke me out horribly, worst than any other product ive ever used. My cheeks my nose my forehead my chin! Everything is in painful acne now. I would stay away from this product if you have sensitive skin. Not to mention it felt horrible on my face. So sticky and tight and tacky. I felt disgusting wearing it like i had a layer of glue on my face. Makeup looked so heavy on it. And i also noticed i looked much oilier than usual in it. Returned immediately.
Never again
This product is way too sticky and takes forever to dry down. Not recommended for everyday moms trying to get things done quick.
One of the first makeup products I've ever bought
Verified Reviewer
Reviewed at
For dry skin girlies with sensitive, flaking skin, priming your skin is a must. I always thought makeup would be incompatible for me skin the way it laid on my skin did NOT look like the pictures but priming gets my skin to look close to the ideal. I wish there was more product that came with it tho.
Absolute holy grail
Verified Buyer
Reviewed at
I've used a fair number of primers over the past decade. From that atrocious after shave balm to actual matte primers. I usually did gravitate towards the latter but this is the ONE primer I have used up completely and keep repurchasing. Incredible value and longevity.
Good stuff
Verified Buyer
Reviewed at
Started with blue, loved it. Lasted all day with maybelline foundation & powder. Got pink next to better work with my combo/dry skin. Works well in humidity but powder is essential to keep away sticky face!
