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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, Phenoxyethanol, PEG-100 Stearate, Nylon-12, Aminomethyl Propanol, Ceteareth-25, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Caprylyl Glycol, Sodium Benzoate, Silica, Xanthan Gum, Kaolin, Tocopherol. May Contain: Black 2 (CI 77266) (NANO), Ultramarines (CI 77007).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lash 'N Roll Mascara
Oh my!!! I am in love with this amazing product. I use it everyday. 💓💓💓💓💓💓🫶🏼 #loveELF
Most Helpful Critical Review
Doesn't Hold A Curl
I bought the brown color of this mascara, for reference. I wish it held a curl. This mascara is SO PRETTY, and it stays on my lashes (oily eye area). I love the pretty separation it gives me and how well it builds up. It doesn't hold a curl though, and that's a deal breaker for me. It takes these pe...
1831 results
Must have mascara!
Cannot say anything bad about this mascara. Cant beat the price. It lengthens, coats evenly, and does not flake! The brush is great and so is the formula.
Best affordable mascara ever!!!
I love this mascara so much. I've purchased it three times already. It keeps my eyelashes curled for HOURS!!! Definitely my favorite mascara ever.
This is my absolute favorite mascara
The brush on this mascara is my new favorite thing. I'm also a brown mascara girl and I'm so glad it comes in brown. This gives an insane lift to your lashes. I've been using mascara for almost twenty years now and this is BY FAR my favorite that I've ever used.
The perfect every day mascara
I've used all types of expensive mascaras and this one can stand up to any of them. It's perfect for every day wear & the brush is great. You cannot beat it for the price AND it's a clean beauty product! The best!
Pleasantly surprised!
I got this mascara mainly for my lower lashes (I love Essence Lash Princess but it gives me panda eyes) but as soon as I got it I tried it on both. Perfectly separates my lashes, no clumps but the perfect amount of volume. The colour is also ideal, a dark enough brown that you don't miss the black. To remove, I warmed up some water in the microwave and it came right off. For the price, this is fantastic!