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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary.
Benefits
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl & lift
- Unique double-sided & curved silicone brush works to separate, lift, and curl each lash
- Smudge & flake-resistant formula
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes
- Use the longer bristles to comb through lashes to separate and lift
- Layer a second or third coat for maximum curl before the first coat has dried
Water (Aqua), Ricinus Communis (Castor) Seed Oil, Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Stearic Acid, Magnesium Aluminum Silicate, Phenoxyethanol, PEG-100 Stearate, Nylon-12, Aminomethyl Propanol, Ceteareth-25, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Caprylyl Glycol, Sodium Benzoate, Silica, Xanthan Gum, Kaolin, Tocopherol. May Contain: Black 2 (CI 77266) (NANO), Ultramarines (CI 77007).
Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lash 'N Roll Mascara
Oh my!!! I am in love with this amazing product. I use it everyday. 💓💓💓💓💓💓🫶🏼 #loveELF
Most Helpful Critical Review
Doesn't Hold A Curl
I bought the brown color of this mascara, for reference. I wish it held a curl. This mascara is SO PRETTY, and it stays on my lashes (oily eye area). I love the pretty separation it gives me and how well it builds up. It doesn't hold a curl though, and that's a deal breaker for me. It takes these pe...
1823 results
LOVE THISSSSSS🩵🩵🩵🫶🫶🫶🫶🫶🫶🫶🫶😊🤩
I love this it does not clump and it makes your lashes look sooooo good. I would definitely recommend this and if you have shorter lashes this will make them stand out or if your lashes are barely visible this will help I recommend getting the eyelash curler also with this and as long as I am requesting products get the lip oil to for the whole look I have it in pink quartz.
Terrible
Waste of money because it doesnt even volumize or even look like you have mascara on. Disappointing
best mascara I have ever tried
Elf, please please please NEVER DISCONTUE THIS MASCARA!!! I have tried sooo many concealer in my life, both very luxury and alot of drugstore, also there is something lacking. Biggest problem is flaking for me. This is the first mascara that I found that doesn't flake even if layered. I literally get accused of wearing fake lashes every day due to this mascara. The curl it gives and length, incredible. Works amazing on its own but if you want extra amazing lashes, give them a little curl with a lash curler, then apply 2 layers waiting like 10 seconds in between, use the curled part of the brush and you will be getting asked what fake lashes you're wearing. I guarantee that. Best mascara on the market in my opinion, beats all high end ones I've used.
Would repurchase
Really like this mascara. Price is really good. The wand is nice and like that its a drier formula. It last all day and doesn't flake. I have stick straight lashes that do not! hold a curl. If i want my lashes to stay curled I would need to use water proof mascara. I dont like water proof mascara because its hard to take off and tends to rip out my lashes. For this mascara to be able to hold a curl, I was really surprised. It doesn't hold it 100% but better than literally nothing / make them droopy like the others. Would def continue to repurchase.
Holy Grail of Mascara!!!!
This mascara is the best mascara I've ever tried! My eyelashes have never looked so good. No clumps, smooth, and lifting. What else do you need in a mascara! 10/10 would reccomend! 🩷
