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Summary
Highlights
COOLA's easy-to-use, Organic Sunless Tan Firming Lotion gradually tans skin without streaking while visibly toning and tightening for an even golden glow.
Benefits
- Eco-Certified Cosmos Organic
- Hydrating formula for anyone seeking soft, supple, sun-kissed skin
- Great for daily use to build and maintain tan
- Streak-free and transfer-resistant tan that last up to three days
- Natural piña colada scent
- Gluten Free, Hawaii Reef Compliant (Act 104)
Key Ingredients
- DHA (Dihydroxyacetone)- an Eco-Cert approved ingredient derived from Sugar Beet that helps build a natural-looking tan
- Natural Green Caffeine- known to stimulate, tighten and energize the skin
Research Results
- 100% agree it's moisturizing
- 100% agree it creates an even and natural looking tan
- 100% agree there is no typical DHA tanner scent
- 89% agree it's nourishing
- 89% agree there is no transfer to clothes or sheets
- in an independent consumer testing panel of 250 participants
Item 2523607
Massage evenly on to skin in circular motions. Reapply for a deeper shade. Allow tan to develop for 6-8 hours before showering. For best results, exfoliate regularly and moisturize daily.
Water (Aqua), Caprylic/Capric Triglyceride, Dihydroxyacetone, Carthamus Tinctorius (Safflower) Seed Oil, Propanediol, Polyglyceryl-2 Stearate, Cetearyl Alcohol, Glycerin, Coco-Caprylate, Aloe Barbadensis Leaf Juice Powder, Butyrospermum Parkii (Shea Butter), Caffeine, Alaria Esculenta Extract, Pisum Sativum (Pea) Extract, Lavandula Angustifolia (Lavender) Flower Extract, Hydrolyzed Adansonia Digitata Seed Protein, Glyceryl Stearate, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol, Cetearyl Glucoside, Stearyl Alcohol, Citric Acid, Carrageenan, Fragrance, Gluconolactone, Potassium Sorbate, Sodium Benzoate.
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Questions
Ask a QuestionQ&A
Showing 20 out of 16 Questions
- Q
Should this be applied with a mit or glove?
- Asked by PugMom
- Official Answer By COOLA - Brand EngageThis lotion can be applied without a mit or glove.Was this answer helpful to you
- Q
Does this product darken age spots/freckles?
- Asked by Spot
- Official Answer By COOLA - Brand EngageWe cannot guarantee that this product will not darken age spots. The good news is that it will treat everything at the same rate, so although our sunless tanning may not hide age spots, it won't highlight them either!Was this answer helpful to you
- Q
Can this be applied to your face without causing irritation or breakouts?
- Asked by Kim
- Official Answer By COOLA - Brand EngageWe always recommend doing a patch test before applying all over, especially if you have sensitive skin.Was this answer helpful to you
- Q
How do I avoid it looking splotchy on my hands and feet? It goes on so smooth and even everywhere else.
- Asked by Sarah
- Official Answer By DO NOT USEWe definitely suggest washing the palms and bottoms of feet once applied, to help diminish any tan that may develop there after application. For the tops of feet and hands we suggest using your favorite moisturizer immediately after applying the tan product of your choice - this greatly helps with fading away any blotchiness that may develop after application on those areas. Our favorite moisturizer to use in tandem with the Sunless Tan Firming Lotion is our ER+ After-Sun lotion, which is rich and hydrating and helps with evening out tan blotches in those areas. Was this answer helpful to you
- Q
I'm very fair, and never get that "summer glow" so my question is, if I were to use this, is it safe to apply sunscreen after waiting the 6 hours after applying? Or would that cause it to look streaky?
- Asked by meg
- Official Answer By DO NOT USEYou can apply sunscreen or other topical products to the skin after the recommended 6 hours has lapsed; as long as the product has dried down you will be able to apply product on top without it streaking or looking patchy. Was this answer helpful to you
- Q
Does this product go well with kindve tan skin, with the results come in strong?
- Asked by Candace
- Official Answer By DO NOT USEYes! With more frequent application, the color will become deeper. For a lighter, more gradual glow, we recommend applying every few days.Was this answer helpful to you
- Q
How long does it take for the tan to appear? If I go into the sun with it does it enhance the time or darkness of the tan?
- Asked by Kiani
- Official Answer By DO NOT USEThe Sunless Tan Firming Lotion is a gradual tan that will begin to develop in as little as 2 hours. Your full color should be visible in about 4-6 hours. Additionally, our Sunless Tan products are not designed to react with or deepen when exposed to sunlight.Was this answer helpful to you
- Q
CanI use this on my face? Can I use it in sync with the anti aging tan serum?
- Asked by Lorrie
- Official Answer By DO NOT USEThis product is designed for use on the body and will be slightly thicker than our Sunless Tan Face Serum, however it may be used on the face and may offer a deeper tan result than the face serum on its own. We suggest using one or the other as combining the two products or using them in conjunction with one another will not enhance the effects. Was this answer helpful to you
- Q
I have psoriasis, where my legs and elbows do have some red patches. Will this be ok using on my legs, or will it make the red patches worse? Thanks!
- Asked by momof3
- Official Answer By DO NOT USEWhile this product is designed with sensitive skin in mind, all results may vary and we do suggest reaching out to your doctor regarding your specific concerns and sensitivities.Was this answer helpful to you
- Q
If I use this self tanner, am I still able to go swimming? or does the chlorine remove the color?
- Asked by Cheryl
- Official Answer By DO NOT USEFor best results, avoid water for up to 6 hours then shower or bathe to reveal a golden tan that will last for up to 3-4 days.Was this answer helpful to you
- Q
Is this tinted so you can see where you've applied it?
- Asked by Kiwiyogini
- Official Answer By DO NOT USEThe Sunless Tan Lotion offers a very natural and gradual tan that lasts up to 3 days. It does not contain a bronzing agent or tint, and will not stain clothing or sheets.Was this answer helpful to you
- Q
Can this product be added to your daily lotion and if so, will the same results be achieved? How much of the product is recommended to be added to your daily lotion to achieve a subtle tan? Thanks!
- Asked by Kellye
- Official Answer By DO NOT USEYou can absolutely customize your tan results by mixing it into your other lotions for a much more subtle gradual tan. We suggest trying a 50/50 mix and adjusting your ratios as you see fit.Was this answer helpful to you
- Q
Has anyone noticed transfer of any kind from the lotion? Whether it be onto clothing, furniture or vehicle seats.
- Asked by ShimmerDi
- Official Answer By DO NOT USEWe always suggest allowing this product to fully dry to avoid transfer of product. This product is not formulated with a bronzer and will not stain clothing or sheets!Was this answer helpful to you
- Q
Can this be used on your face?
- Asked by KelseyK
- Official Answer By DO NOT USEThe Sunless Tan Firming Lotion is safe to use on the face, however we understand that everyone experiences different sensitivities and we suggest testing on a small area prior to use. We do offer a great Sunless Tan Anti-aging Face Serum which applies sheer and absorbs quickly onto the face.Was this answer helpful to you
- Q
is this paraben/phalate free?
- Asked by mandijames
- Official Answer By DO NOT USEYes! All COOLA products are paraben and phthalate free.Was this answer helpful to you
- Q
Is this tinted so you can see where you've applied it?
- Asked by Kiwiyogini
- Official Answer By DO NOT USEThe Sunless Tan Lotion offers a very natural and gradual tan that lasts up to 3 days. It does not contain a bronzing agent or tint, and will not stain clothing or sheets.Was this answer helpful to you
- Q
Can this product be added to your daily lotion and if so, will the same results be achieved? How much of the product is recommended to be added to your daily lotion to achieve a subtle tan? Thanks!
- Asked by Kellye
- Official Answer By DO NOT USEYou can absolutely customize your tan results by mixing it into your other lotions for a much more subtle gradual tan. We suggest trying a 50/50 mix and adjusting your ratios as you see fit.Was this answer helpful to you
- Q
Has anyone noticed transfer of any kind from the lotion? Whether it be onto clothing, furniture or vehicle seats.
- Asked by ShimmerDi
- Official Answer By DO NOT USEWe always suggest allowing this product to fully dry to avoid transfer of product. This product is not formulated with a bronzer and will not stain clothing or sheets!Was this answer helpful to you
- Q
Can this be used on your face?
- Asked by KelseyK
- Official Answer By DO NOT USEThe Sunless Tan Firming Lotion is safe to use on the face, however we understand that everyone experiences different sensitivities and we suggest testing on a small area prior to use. We do offer a great Sunless Tan Anti-aging Face Serum which applies sheer and absorbs quickly onto the face.Was this answer helpful to you
- Q
is this paraben/phalate free?
- Asked by mandijames
- Official Answer By DO NOT USEYes! All COOLA products are paraben and phthalate free.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Great natural even color, easy to use
I was pleasantly surprised by this product as I usually use Minetan Violet (mousse), but I wanted to try this based on the reviews and skin benefits. The day before I did my usual thorough exfoliation. Right before applying, I applied CeraVe to toes, insteps, heels, ankles, knees. Then I put on glov...
Most Helpful Critical Review
Needs a tint guide!
TL;DR - this is ok, but I don't think its much better than something else you could pick up at a drugstore for much cheaper. If you're gunna buy a premium brand, there are others out there I would pick. I'm a self-tanner junkie. Naturally very pale and burn easily so I've tried more products than I ...
232 results
Outstanding
Perfect natural tan in two days
Love, but don't like carrageenan
Reviewed at

Love this product and the results. But I am trying to reduce/eliminate products with carrageenan. Will Coola please explore a revised formula? I am surprised to see that ECO Cert approves that label for this product- is it because the amount of carrageenan is minimal? Thank you for any insights.
Love this Sunless Tanner! Looks like a deep natural tan
Love this Sunless Tanner! Looks natural on skin. I'm in my 50's and have a lot of pigment loss on my legs. This beautifully covers and looks like a nice, natural tan. I've tried a lot, and this one wins hands down. Highly recommend.

Mild orange tone
Im new to self tanning and thiught maybe this would help. Im pretty fair skinned witham a slight tan. I wanted to look a little bit more tan but it kinda gave me an orange color and stained my hands after use. Even after washes hands after application.
Used to be my holy grail, but they changed the formula
I used to buy this self-tanner every month, despite the high price tag. Unfortunately, they changed the formula and now it's awful. The consistency is runnier, the color is more orange and darker, and now it's streaky. Will never purchase it again.