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Summary
Highlights
SEEN Magic Serum works to visibly transform your hair into smoother, shinier, healthier-looking hair in just seconds. It reduces frizz, adds shine, nourishes, strengthens and protects hair from heat styling and breakage.
Features
- This product received the National Eczema Association's Seal of Acceptance. This means those with sensitive or eczema-prone skin can use fragrance free SEEN and enjoy happy, healthy skin and gorgeous hair!
Item 2594153
Apply 2-5 drops to damp or dry hair (more for longer/thicker hair), focusing on the mid-lengths to ends. Use before styling or as a finishing serum for extra shine and frizz control. Cocktail with your favorite SEEN styling products for even more magic.
Ethylhexyl olivate, C13-15 Alkane (plant derived), Squalane.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 5 Questions
- Q
My hair is very fine and thinning. I struggle with static electricity, flyaways & for the past year I've had an alarming amount of breakage. Your serum appears to be exactly what I need for my concerns, but I'm afraid it will be too heavy & weigh my hair down. I also looked at your blowout creme & wondered if it's a lighter version of this. What do you suggest?
- Asked by Ms. Grace
- Official Answer By SEEN - Brand EngageWe think that our Magic Serum would be a great fit, given your concerns! We would recommend only applying 2-3 drops of Magic Serum to start, as a little goes a long way. As long as you start slow, and focus the product on your mid-lengths and ends, this product should not weigh your hair down.Was this answer helpful to you
- Q
Hi, this is supposed to be clear, right? I just got mine a few weeks ago and only used it a couple of times. I Noticed today there was somthing white in the bottome of the bottle, when I shook it it became a little cloudy
- Asked by Al
- Official Answer By SEEN - Brand EngageThere can occasionally be variation in color and texture from batch to batch as the raw ingredients can vary slightly in appearance. This is not a factor that we attempt to control as it does not affect the efficacy of the product. If you give the serum a good shake then the product should mix thoroughlyWas this answer helpful to you
- Q
Can this be used for frizzy hair ?
- Asked by Sue
- Official Answer By SEEN - Brand EngageYes, SEEN Magic Serum reduces frizz, adds shine, nourishes and provides hair with protection against heat up to 450º F.Was this answer helpful to you
- Q
If I'm applying this to wet hair, would I use it before or after applying my other styling products (gel/mousse)? Is it a first step or a last step in my product application on wet, air drying hair?
- Asked by Emily
- Official Answer By SEEN - Brand EngageMagic Serum can be applied at any step in your styling routine, or cocktailed with one of your existing styling product. We would recommend experimenting with different application methods to see what works best for youWas this answer helpful to you
- Q
Does this product provide heat protection from flat irons?
- Asked by Elizabeth
- Official Answer By SEEN - Brand EngageMagic Serum provides heat protection up to 450 degrees. :)Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The KEY to My Shiny Silver Curls!
I have thick, medium-long, 3A/B curls, and like many women my age, have gone "pandemic gray". Actually, my hair is a lovely mix of the original dark brown underneath with silver, white, gray, and fun sparkles on top! As a recovering mold victim (exposed while exercising at a public rec center), I of...
Most Helpful Critical Review
Not good for very sensitive skin
I have very curly, 3C hair. I previously tried their curl cream which didn't work at all for me. Caused breakouts. Customer service was great and i was refunded so no complaints. After months of bad luck with other products I decided to try SEEN one more time, this time using the Magic Serum. After ...
448 results
Fri Oct 10 2025 00:00:00 GMT-0500 (Central Daylight Time)
Verified Buyer
Reviewed at
I literally love this serum! It is super easy to distribute through my hair and it doesn't feel greasy or sticky like some I've used. Definitely my new go to!
Hair products fragrance free!!!!
Verified Buyer
Reviewed at
I've been using this product for about four weeks it has been exactly what I've been searching for
Very nice
Verified Buyer
Reviewed at
Really like this product for my slightly frizzy hair. Really like that it's fragrance free. Would prefer a plastic container though.
So soft
Verified Buyer
Reviewed at
Leaves hair incredibly soft without being oily or greasy. My new favorite product. Has replaced my redken
Superior serum!
Verified Buyer
Reviewed at
I've been searching for a serum that would tame my thick, wavy silver hair. I've found it in Magic Serum! And no fragrance, what a bonus!