ILIA Limitless Lash Mascara

For longer lashes, this is the best mascara. Better than the idol from lancome

Finally a mascara that does not irritate my eyes, has great all day staying power, and looks very natural without flaking or clumps. Love.

This is the first mascara I have found that does NOT irritate my extremely sensitive eyes. Even all the others that are marketed toward sensitive eyes, left my eyes red by the end of the day. Replacing everything with this brand!

I think this is a nice mascara. I even like the wand. I wore it happily for most of the first day that I had it, and then my eye started watering and burning. Most mascaras I wear can handle my eye watering, even non-waterproof, which is all I can wear. This came right off my lashes and right into my eyes and burned them.

TLDR: Mascara formula is great but the application wand sucks! I am a mascara junkie. I've tried them all. And even waterproof mascara leaves me with racoon eyes for whatever reason, even if i dont apply the mascara to my bottom lashes! Like seriously, how does it get down there?! So when I was shopping for a foundation at a well known black and white striped store: the sales associate just happened to turn me on to Ilias Super Serum Skin Tint foundation. I was so excited to find a clean foundation that matched! Ok so whats this got to do with the mascara…. Well she then asked me about mascara and I told her I had just bought an expensive one last time I was in and told her all my woes with different mascaras. She then procedded to tell me about this mascara and promised I wouldnt have the same issue despite it not being a waterproof formula. So I tried it there in the store with a clean sample wand and it looked fantastic! I was so surprised! It gave great definition and length which is hard for my sparse eyelashes. I really liked it so then she told me about the wand in the tube and how the wand has one side for application and the other side of the wand is more of like a separator for your lashes. Of course my response to her was if it has a separator built into the wand, are you telling me that this mascara clumps, and she said no. So I'm kind of confused why Ilia even integrates this into its mascara wand. I do think that the brush for the mascara sucks because of this. The lash seperator side of the wand is very hard and it's hard to always tell the difference between it and the application side, but you will definitely feel it on your eyelash line as you apply it and for me it hurts a lot if I happen to use the wrong side. I almost always accidentally end up using both sides when I am applying the mascara because I twirl my mascara wand as I put my mascara on to make sure all my lashes are really coated well and if you hit the separator when i am at the base of my lashes it actually hurts my sensitive lash line. Now I read some reviews that said this mascara is so clean that it is barely visible and I think they are getting those results because they are not using the correct side of the mascara wand and they may not apply mascara in a twisting motion and more than one coat. I always apply two coats of mascara so my lashes are nice and full. So if you happen to apply the mascara with the side that's supposed to be what separates your lashes then you're not gonna get good application. If the sales associate had not told me and showed me the wand, I would have never known or noticed. This is the perfect everyday mascara if Ilia would just make the wand a standard wand instead of a dual one.