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Summary
Conscious Beauty at Ulta Beauty™
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It Cosmetics Lash Blowout Volumizing Mascara was developed in partnership with Drybar for the appearance of volumized lashes with lift, separation and definition.
Features
- The specially designed wand is inspired by the technology used to create Drybar's barrel hairbrushes, and works with the biotin-infused formula to deliver voluminous lashes that last.
Benefits
- Delivers 19 times volumized lashes for all your eye makeup looks
- Specially designed mascara brush inspired by technology used for barrel hairbrushes creates instant lash lift, separation and structured volume for the look of longer lashes
- Super black pigment coats and thickens individual lashes to create the look of full lashes
- Easy-grip, soft-touch handle for effortless application and control to curl lashes
- Biotin-infused formula promotes stronger, healthier-looking hair
Place the mascara brush at the base of your lashes, then sweep up and through to the tips. Apply additional coats if desired.
Aqua/Water/Eau, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium Edta, Butylene Glycol, Tocopheryl Acetate, Panthenol, Sodium Laureth Sulfate, Biotin, Tetrasodium Edta, Silica, Propylene Glycol, Pentylene Glycol, Hydrolyzed Soy Protein, Potassium Sorbate, Soluble Collagen, Bht, Trisodium Edta, CI 77491, CI 77492, CI 77499/Iron Oxides, CI 77007/Ultramarines, CI 77891/Titanium Dioxide, Mica, CI 75470/Carmine, CI 77288/Chromium Oxide Greens, CI 77742/Manganese Violet, CI 77510/Ferric Ferrocyanide.
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Questions
Ask a QuestionQ&A
Showing 5 out of 6 Questions
- Q
I don't care for black or brown mascara. I prefer green, blue, and purple. All of which make my eyes brighter than black or brown. I will also use matching eyeliner. Not brown, not black. Let me know if you have what I prefer.
- Asked by nashota
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
- Q
Do they carry the lash blowout in waterproof formula?
- Asked by gaby
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
- Q
Do you have it black-brown color?
- Asked by brenda
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
- Q
is this product available in the Crystal lake store
- Asked by Kathy
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
- Q
When will this product be available in stores?
- Asked by Alex
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 5Everyday
- 2Mascara
- 1Daily, anytime use
- 1Lashes
- 1Daily
Describe Yourself
- 1Always trying new mascaras,A keeper
- 1Mascara junkie with hooded eyes
- 1Woman who loves her lashes to get noticed
- 1Mid 50's.
- 1I have light colored lashes
Most Helpful Positive Review
Must try
I purchased this mascara with no expectations because I have tried every mascara in the market and nothing has really delivered the results they promise. I have average length but very thin lashes and if want volume the mascara is too heavy and brings my lashes down no matter how much I curl them, ...
Most Helpful Critical Review
It's not what I expected!
While the mascara does lengthen, it really clumps, and it's messy! The wand is super messy when it comes out of the mascara barrel! I actually used a wand from a different mascara, and it worked nicely. It's not what I expected...I'm debating whether or not to return it?! It was expensive...
712 results
I would by this product again.
Very good
Excellent product! I will definitely buy this product again
I really like this product. This is high quality mascara, goes on smoothly and doesn't clump like some others do. And as a bonus it doesn't bother my allergies! I will definitely buy this product again.
Don't Recommend
It was clumpy from the moment I opened it. I've added several drops to it hoping it would think the formula some, but hasn't helped. The container has a round end, so it won't stand up on its own.
One of the best!
I buy this product over and over. Never disappoints!
Dry
I love this mascara but it's hit or miss for me based on the dryness of the tube. If I go to a busier Ulta it seems like the tube is fresher and less likely to clump on the first use. If the tube has sat for a while it's going severely clump.